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True Nutra D3 K2

Fail

Demand is soft, at -21.7% this quarter, so True Nutra D3 K2 is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$341K/yr275K searches / yr
90-day growth
-21.7%search demand this quarter
Competition
80%top-5 click share · 9 brands · 20 sellers

Flapen Score

True Nutra D3 K2 against its category

The dotted line is the Health & Household average. Past it, True Nutra D3 K2 is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The True Nutra D3 K2 market on Amazon at a glance

Shoppers on Amazon United States searched for True Nutra D3 K2 275K times last year and spent an estimated $341K. The top 5 brands take 90% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 275K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $341K a year.

Searches, last 12 months
275K
Growth, 90 days vs prior 90
-21.7%
Conversion, latest week
5.2%
Market size, estimated
$341Ka year
Top search term
true nutra d3 k2 magnesium47K searches a year

02 · Price

A sale here is worth $24.03.

Listings sell for $24.03 on average, from $8.06 to $31.75. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At $24.03 that is $30K to $36K a year per listing.

Average price
$24.03inside the $15 to $100 sweet spot
Price range
$8.06–$31.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
$30K–$36K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #211 within Vitamin D3 & K2 Combinations. It carries 1,834 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#211in Vitamin D3 & K2 Combinations
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
1,834per listing
Listings tracked
12

04 · Newcomers

8 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
8Amazon's first-year sales bar
Average brand age
35 months

Products

Top True Nutra D3 K2 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

20

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

6%

  • Brand 138%
  • Brand 232%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (3 brands, 6%)

Demand

True Nutra D3 K2 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '26Prime Day '26FebMarAprMayJunJul

Peak months: Mar, Jul · busiest ÷ quietest = 4.6× · 6 of 12 months tracked

Search terms

Top True Nutra D3 K2 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • true nutra d3 k2 magnesium47K/yr
  • true nutra d3 k295K/yr
  • tru nutra d3 k2 magnesium32K/yr
  • corefeel vitamin d3 and k220K/yr
  • true nutra wellness9K/yr
  • trunutra d3 k2 magnesium complex7K/yr
  • true nutra wellness d3 k2 magnesium3K/yr
  • true nature d3 and k2 magnesium with coconut oil3K/yr
  • truenutra d3 k2 with magnesium5K/yr
  • d3 k2 magnesium complex3K/yr

Reviews and returns

What reviews say buyers love and hate about True Nutra D3 K2

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Vitamin”
14%of negative reviews mention “Dosage”
<0.1%of orders come back, a rate Amazon rounds to zero
“Dosing is too high”
A buyer, on “Dosage”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common True Nutra D3 K2 questions

Answered from the same tracked data.