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True Fresh Breath Spray

Maybe

An estimated 0.6% of orders come back. But demand is soft, at +3.5% this quarter, so True Fresh Breath Spray is a Maybe.

Flapen Score
57
57 / 100
Top 18% of 14,768 Health & Household niches · +8 vs the category median of 49
Market size
$334K/yr421K searches / yr
90-day growth
+3.5%search demand this quarter
Competition
60%top-5 click share · 11 brands · 14 sellers

Flapen Score

True Fresh Breath Spray against its category

The dotted line is the Health & Household average. Past it, True Fresh Breath Spray is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The True Fresh Breath Spray market on Amazon at a glance

Shoppers on Amazon United States searched for True Fresh Breath Spray 421K times last year and spent an estimated $334K. The top 5 brands take 88% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 421K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $334K a year.

Searches, last 12 months
421K
Growth, 90 days vs prior 90
+3.5%
Conversion, latest week
6.1%
Market size, estimated
$334Ka year
Top search term
ceelike probiotic oral spray169K searches a year

02 · Price

A sale here is worth $12.96.

Listings sell for $12.96 on average, from $9.01 to $23.77. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At $12.96 that is $16K to $19K a year per listing.

Average price
$12.96under the $15 to $100 sweet spot
Price range
$9.01–$23.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
$16K–$19K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #53 within Breath Fresheners. It carries 548 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
95%
Out of stock, average day
2.1%
Average rank
#53in Breath Fresheners
Average rating
4.01 starsAmazon United States average 4.42 stars
Average reviews
548per listing
Listings tracked
19

04 · Newcomers

9 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
9Amazon's first-year sales bar
Average brand age
39 months

Products

Top True Fresh Breath Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

14

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

9%

  • Brand 165%
  • Brand 28%
  • Brand 37%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (5 brands, 9%)

Demand

True Fresh Breath Spray search demand

Weekly searches over the year. Pick a range.

7K5KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top True Fresh Breath Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ceelike probiotic oral spray169K/yr
  • probiotic oral spray60K/yr
  • probiotic mouth spray46K/yr
  • probiotic breath spray46K/yr
  • ceelike oral spray12K/yr
  • probiotic oral spray for bad breath5K/yr
  • kiss artifact breath spray5K/yr
  • oral probiotic spray6K/yr
  • probiotic spray mouth5K/yr
  • probiotic breath spray for bad breath10K/yr

Reviews and returns

What reviews say buyers love and hate about True Fresh Breath Spray

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Breathability”
15%of negative reviews mention “Breathability”
0.6%of orders come back
“Bad taste and not breath refreshment”
A buyer, on “Breathability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common True Fresh Breath Spray questions

Answered from the same tracked data.