True Dark Glasses

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $178K a year.

Searches, last 12 months

74K

Growth, 90 days vs prior 90

-2.5%

Conversion, latest week

2.7%

Market size, estimated

$178Ka year

Peak month

March3.4× the quietest month

Top search term

true dark glasses16K searches a year

Listings sell for $89.42 on average, from $7.11 to $154.29. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $89.42 that is $9K to $22K a year per listing.

Average price

$89.42inside the $15 to $100 sweet spot

Price range

$7.11–$154.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

100–250

Revenue per listing a year

$9K–$22K

Returns

4.7%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #7,238 within Vision. It carries 8,570 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

6.3%

Average rank

#7,238in Vision

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

8,570per listing

Listings tracked

22

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

57 months