Is trubar protein bars cookie dough profitable to sell on Amazon United States?

The niche generates $63K/yr across 5 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -31.4%. Flapen's verdict: Skip it (40/100).

How competitive is the trubar protein bars cookie dough niche?

2 brands and 549 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in trubar protein bars cookie dough?

Top complaints mined from reviews: Taste-Overall, Value For Money, Nutritional Content. The return rate is 0.0%.

When does demand for trubar protein bars cookie dough peak?

Demand peaks in Aug–Sep–Oct; the busiest month runs 4.0× the quietest.

What does it cost to enter the trubar protein bars cookie dough niche?

Listings span $2.27–$34.01; the average listing price is $24.21 (sweet spot $15–$100). The average incumbent carries 292 reviews — the moat a new listing must climb.

trubar protein bars cookie dough

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible13.0%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$24.21

avg listing price — sweet spot $15–$100

Review moat

Great292.4

avg incumbent reviews — the moat a new listing must climb

Price range

Good$2.27–$34.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$63K

$63K/yr · 20K searches

Growth

Bad-31.4%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, trubar protein bars cookie dough is a $63K/yr Amazon United States market (20K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 40/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

trubar protein bars cookie dough market data

Units sold / yr: 2K–3K; avg 250–500/product
Revenue / yr: $48K–$61K; units × avg price
Conversion rate: 13.0%
Avg BSR: #136
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 12.1%
Avg brand age: 60 months
Avg seller age: 154 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

549

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

TRUBAR91%
TRUWOMEN9%

Demand & seasonality

Weekly Amazon search volume, last 58 weeks — -31.4% search growth over the last 90 days.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 4.0×

Open Trend

Top trubar protein bars cookie dough search terms

trubar cookie dough14K/yr -40.7%12.3% conv.
oh oh cookie dough protein bar3K/yr +6.0%10.7% conv.
trubar protein bars cookie dough3K/yr -20.7%17.8% conv.

All search terms

Top trubar protein bars cookie dough products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TRUBAR Vegan Protein Bar Oh Oh Cookie Dough Gluten Free Plant Based Protein Dairy Free Non GMO Soy Free No Sugar Alcohols 12G Protein 13G Fiber Healthy on the Go Snack Bars 12 CT

TRUBAR$25.194.3★806 rev

TRUBAR Vegan Protein Bar Variety Pack Assorted Flavors Peanut Butter Macchiato Cookie Dough Gluten Free Vegan Protein Snacks 12G Plant-Based Protein High Fiber Healthy Protein Bars 12 CT

TRUBAR$30.054.6★319 rev

TRUBAR Vegan Protein Bar Oh Oh Cookie Dough Gluten Free Plant Based High Fiber Dairy Free Low Fat Non GMO No Sugar Alcohols 12G Lean Protein 13G Fiber Healthy Snack Bars 1 CT

TRUWOMEN$2.274.4★147 rev

TRUBAR Vegan Protein Bars 15 Count Variety Pack Oh Oh Cookie Dough Daydreaming About Donuts & Smother Fudger Peanut Butter Gluten Free Plant Based Dairy Free High Fiber On-the-Go Healthy Snack Bars

TRUBAR$34.014.5★75 rev

TRUBAR Vegan Protein Bars Chocolate Covered Cravings Variety Pack Peanut Butter Cookies & Cream & Cookie Dough Gluten Free Plant Based High Fiber Dairy Free On the Go Healthy Snacks 12 Count

TRUBAR$29.564.6★115 rev

Newest

by launch date

TRUBAR Vegan Protein Bars 15 Count Variety Pack Oh Oh Cookie Dough Daydreaming About Donuts & Smother Fudger Peanut Butter Gluten Free Plant Based Dairy Free High Fiber On-the-Go Healthy Snack Bars

TRUBAR$34.0175 rev

9mo ago

TRUBAR Vegan Protein Bars Chocolate Covered Cravings Variety Pack Peanut Butter Cookies & Cream & Cookie Dough Gluten Free Plant Based High Fiber Dairy Free On the Go Healthy Snacks 12 Count

TRUBAR$29.56115 rev

9mo ago

TRUBAR Vegan Protein Bar Variety Pack Assorted Flavors Peanut Butter Macchiato Cookie Dough Gluten Free Vegan Protein Snacks 12G Plant-Based Protein High Fiber Healthy Protein Bars 12 CT

TRUBAR$30.05319 rev

1y ago

TRUBAR Vegan Protein Bar Oh Oh Cookie Dough Gluten Free Plant Based High Fiber Dairy Free Low Fat Non GMO No Sugar Alcohols 12G Lean Protein 13G Fiber Healthy Snack Bars 1 CT

TRUWOMEN$2.27147 rev

7y ago

TRUBAR Vegan Protein Bar Oh Oh Cookie Dough Gluten Free Plant Based Protein Dairy Free Non GMO Soy Free No Sugar Alcohols 12G Protein 13G Fiber Healthy on the Go Snack Bars 12 CT

TRUBAR$25.19806 rev

8y ago

What buyers say about trubar protein bars cookie dough

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall37%

“delicious with a cup of coffee”

Nutritional Content18%

“a decent amount of protein”

Flavor11%

“love the fun flavors”

Health Benefits-Overall3%

“Healthy snack”

Vegan/Organic3%

“Satisfying Vegan Protein Bar”

Sweetness3%

“So good and dont spike sugars”

Quality-Overall2%

“Excellent product”

Texture/Consistency-Overall2%

“It has a great texture”

Ease Of Chewing/Swallowing2%

“Bars are delicious and chewy”

Ingredients-Overall1%

“Quality bars, clean ingredients, consistent product”

What buyers complain about

Taste-Overall10%

“Taste awful”

Value For Money8%

“Pretty expensive”

Nutritional Content8%

“Not worth the calories”

Flavor7%

“All three flavors taste like synthetic chemicals”

Sweetness5%

“too much added sugar”

Texture/Consistency-Overall4%

“Texture is different”

Artificial Sweeteners4%

“While most healthy desserts are filled with artificial or zero calorie sweeteners TRUBAR using only clean ingredients”

Ease Of Chewing/Swallowing3%

“Too Chewy For Me”

Storage Temperature2%

“not when they melt”

Quality-Overall1%

“Poor quality”

Top return reasons

Comfort-Overall18%

Value For Money18%

Flavor18%

Ingredients-Overall9%

Stale/Rotten/Spoiled9%

Storage Temperature9%

Taste-Overall9%

Ease Of Chewing/Swallowing5%

Hard Feel5%

Common questions

Is trubar protein bars cookie dough profitable to sell on Amazon United States?: The niche generates $63K/yr across 5 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -31.4%. Flapen's verdict: Skip it (40/100).
How competitive is the trubar protein bars cookie dough niche?: 2 brands and 549 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in trubar protein bars cookie dough?: Top complaints mined from reviews: Taste-Overall, Value For Money, Nutritional Content. The return rate is 0.0%.
When does demand for trubar protein bars cookie dough peak?: Demand peaks in Aug–Sep–Oct; the busiest month runs 4.0× the quietest.
What does it cost to enter the trubar protein bars cookie dough niche?: Listings span $2.27–$34.01; the average listing price is $24.21 (sweet spot $15–$100). The average incumbent carries 292 reviews — the moat a new listing must climb.