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Trubar Protein Bars Cookie Dough

Fail

The top 5 products take 100% of clicks, so Trubar Protein Bars Cookie Dough is a Fail.

Flapen Score
40
40 / 100
Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 49
Market size
$63K/yr20K searches / yr
90-day growth
-31.4%search demand this quarter
Competition
100%top-5 click share · 2 brands · 549 sellers

Flapen Score

Trubar Protein Bars Cookie Dough against its category

The dotted line is the Health & Household average. Past it, Trubar Protein Bars Cookie Dough is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Trubar Protein Bars Cookie Dough market on Amazon at a glance

Shoppers on Amazon United States searched for Trubar Protein Bars Cookie Dough 20K times last year and spent an estimated $63K. All 2 brands take every click. Demand peaks in Aug–Sep–Oct. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 13.0% of those searches ended in a purchase.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
-31.4%
Conversion, latest week
13.0%
Market size, estimated
$63Ka year
Peak month
September4.0× the quietest month
Top search term
trubar cookie dough14K searches a year

02 · Price

A sale here is worth $24.21.

Listings sell for $24.21 on average, from $2.27 to $34.01. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $24.21 that is $6K to $12K a year per listing.

Average price
$24.21inside the $15 to $100 sweet spot
Price range
$2.27–$34.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #136 within Nutrition Bars & Drinks. It carries 292 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
12.1%
Average rank
#136in Nutrition Bars & Drinks
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
292per listing
Listings tracked
5

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
60 months

Products

Top Trubar Protein Bars Cookie Dough products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

549

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 191%
  • Brand 29%

Demand

Trubar Protein Bars Cookie Dough search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 4.0×

Search terms

Top Trubar Protein Bars Cookie Dough search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • trubar cookie dough14K/yr
  • oh oh cookie dough protein bar3K/yr
  • trubar protein bars cookie dough3K/yr

Reviews and returns

What reviews say buyers love and hate about Trubar Protein Bars Cookie Dough

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Taste-Overall”
10%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Taste awful”
A buyer, on “Taste-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Trubar Protein Bars Cookie Dough questions

Answered from the same tracked data.