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Trubar Protein Bars

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Trubar Protein Bars is a Maybe.

Flapen Score
62
62 / 100
Top 8% of 14,768 Health & Household niches · +13 vs the category median of 49
Market size
$2.3M/yr1.2M searches / yr
90-day growth
-2.8%search demand this quarter
Competition
52%top-5 click share · 3 brands · 589 sellers

Flapen Score

Trubar Protein Bars against its category

The dotted line is the Health & Household average. Past it, Trubar Protein Bars is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Trubar Protein Bars market on Amazon at a glance

Shoppers on Amazon United States searched for Trubar Protein Bars 1.2M times last year and spent an estimated $2.3M. All 3 brands take every click. Demand peaks in Jun. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-2.8%
Conversion, latest week
8.6%
Market size, estimated
$2.3Ma year
Peak month
June2.5× the quietest month
Top search term
trubar453K searches a year

02 · Price

A sale here is worth $22.61.

Listings sell for $22.61 on average, from $2.24 to $37.74. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At $22.61 that is $90K to $113K a year per listing.

Average price
$22.61inside the $15 to $100 sweet spot
Price range
$2.24–$37.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
4,000–5,000
Revenue per listing a year
$90K–$113K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #354 within Nutrition Bars & Drinks. It carries 207 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
95%
Out of stock, average day
9.0%
Average rank
#354in Nutrition Bars & Drinks
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
207per listing
Listings tracked
21

04 · Newcomers

10 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
10
Successful launches
10Amazon's first-year sales bar
Average brand age
62 months

Products

Top Trubar Protein Bars products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 flat

Sellers

589

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 99%

Open market

0%

  • Brand 184%
  • Brand 213%
  • Brand 33%

Demand

Trubar Protein Bars search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 2.5×

Search terms

Top Trubar Protein Bars search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • trubar453K/yr
  • trubar protein bars292K/yr
  • tru bars protein bars91K/yr
  • tru bar78K/yr
  • alani protein bar55K/yr
  • tru bars35K/yr
  • trubar protein bars variety pack31K/yr
  • true bars protein bars18K/yr
  • trubars16K/yr
  • true bar16K/yr

Reviews and returns

What reviews say buyers love and hate about Trubar Protein Bars

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Taste-Overall”
8%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not tasty”
A buyer, on “Taste-Overall”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Trubar Protein Bars questions

Answered from the same tracked data.