trubar protein bars
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$2.3M$2.3M/yr · 1.2M searches
Avg price
Great$22.61avg listing price — sweet spot $15–$100
Review moat
Great207.24avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Price range
Good$2.24–$37.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, trubar protein bars is a $2.3M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Worth a look — 62/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
trubar protein bars market data
- Units sold / yr
- 100K–125K
- avg 4,000–5,000/product
- Revenue / yr
- $2.3M–$2.8M
- units × avg price
- Conversion rate
- 8.6%
- Avg BSR
- #354
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 57%
- Out of stock
- 9.0%
- Avg brand age
- 62 months
- Avg seller age
- 124 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
589
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
52%
Top 20: 99%
Open market
0%
- TRUBAR84%
- TRUWOMEN13%
- Alani Nu3%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -2.8% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 2.5×
Top trubar protein bars search terms
- trubar453K/yr
- trubar protein bars292K/yr
- tru bars protein bars91K/yr
- tru bar78K/yr
- alani protein bar55K/yr
- tru bars35K/yr
- trubar protein bars variety pack31K/yr
- true bars protein bars18K/yr
- trubars16K/yr
- true bar16K/yr
Top trubar protein bars products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TRUBAR Vegan Protein Bar Variety Pack Assorted Flavors Peanut Butter Macchiato Cookie Dough Gluten Free Vegan Protein Snacks 12G Plant-Based Protein High Fiber Healthy Protein Bars 12 CT
TRUBAR$30.054.6★319 rev
TRUBAR Vegan Protein Bars 12 Count Founder Favorites Variety Pack (2 Each OOCD DAD SFPB PBJ SSGC & CoCo) Gluten Free Plant Based Dairy Free High Fiber Healthy On-the-Go Snack Bars
TRUBAR$37.744.3★65 rev
TRUBAR Vegan Protein Bar Cocoa For Coconuts Gluten Free Plant Based Protein Dairy Free Non GMO Soy Free No Sugar Alcohols 12G Protein 12G Fiber 23G Carb On the Go Snack Bars 12ct
TRUBAR$29.604.8★134 rev
TRUBAR Vegan Protein Bar Oh Oh Cookie Dough Gluten Free Plant Based Protein Dairy Free Non GMO Soy Free No Sugar Alcohols 12G Protein 13G Fiber Healthy on the Go Snack Bars 12 CT
TRUBAR$25.194.3★806 rev
TRUBAR Vegan Protein Bar Cocoa For Coconuts and Cookies and Creamy 16 ct
TRUBAR$29.384.7★76 rev
Newest
by launch date
TRUBAR Vegan Protein Bar Shake it Bake it Birthday Cake it Gluten Free Plant Based Protein Dairy Free Non GMO Soy Free No Sugar Alcohols 12G Protein 12G Fiber 23G Carb Snack Bars 12ct
TRUBAR$29.5648 rev
TRUBAR Vegan Protein Bar Sweet & Dreamy Cookies and Creamy Gluten Free Plant Based Protein Dairy Free Non GMO Soy Free No Sugar Alcohols 12G Protein 12G Fiber 23G Carb Snack Bars 12ct
TRUBAR$29.5764 rev
TRUBAR Vegan Protein Bars 12 Count Founder Favorites Variety Pack (2 Each OOCD DAD SFPB PBJ SSGC & CoCo) Gluten Free Plant Based Dairy Free High Fiber Healthy On-the-Go Snack Bars
TRUBAR$37.7465 rev
TRUBAR Vegan Protein Bars Chocolate Covered Cravings Variety Pack Peanut Butter Cookies & Cream & Cookie Dough Gluten Free Plant Based High Fiber Dairy Free On the Go Healthy Snacks 12 Count
TRUBAR$29.56115 rev
TRUBAR Kids Protein Bars Snack Pack Variety Box Plant Based Protein Gluten Free School-Friendly Snacks for Lunchboxes Tree Nut and Peanut Free Low Sugar Healthy On the Go Snack Bars 15 Count
TRUBAR$29.5977 rev
Trending
90-day click momentumTRUBAR Vegan Protein Bars 12 Count Founder Favorites Variety Pack (2 Each OOCD DAD SFPB PBJ SSGC & CoCo) Gluten Free Plant Based Dairy Free High Fiber Healthy On-the-Go Snack Bars
TRUBAR$37.744.3★
TRUBAR Vegan Protein Bar Shake it Bake it Birthday Cake it Gluten Free Plant Based Protein Dairy Free Non GMO Soy Free No Sugar Alcohols 12G Protein 12G Fiber 23G Carb Snack Bars 12ct
TRUBAR$29.564.3★
TRUBAR Vegan Protein Bars Chocolate Covered Cravings Variety Pack Peanut Butter Cookies & Cream & Cookie Dough Gluten Free Plant Based High Fiber Dairy Free On the Go Healthy Snacks 12 Count
TRUBAR$29.564.6★
TRUBAR Vegan Protein Bar Cocoa For Coconuts Gluten Free Plant Based Protein Dairy Free Non GMO Soy Free No Sugar Alcohols 12G Protein 12G Fiber 23G Carb On the Go Snack Bars 12ct
TRUBAR$29.604.8★
TRUBAR Vegan Protein Bars Frosted & Fabulous Variety Pack Donuts Strawberry Shortcake & Birthday Cake Gluten Free Plant Based High Fiber Dairy Free On the Go Healthy Snacks 12 Count
TRUBAR$28.774.3★
What buyers say about trubar protein bars
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious Bars”
“Gluten free”
“Best flavor”
“So good and vegan”
“The Variety was great”
“The cookies and creamy flavor is sweet”
“with good consistency”
“Healthy and good'tasting”
“Great ingredients”
“Good value for money”
What buyers complain about
“Not tasty”
“overpriced”
“low on the protein”
“the texture was pretty awful”
“too sweet”
“Inconsistent flavor”
“Hard as a rock”
“These bars are *VERY* chewy”
“Just gooey artificially sweetened garbage”
“are covered in mold”
Top return reasons
Common questions
- Is trubar protein bars profitable to sell on Amazon United States?
- The niche generates $2.3M/yr across 21 tracked products. 10 of 10 products launched in the last 360 days are still selling. 90-day search growth is -2.8%. Flapen's verdict: Worth a look (62/100).
- How competitive is the trubar protein bars niche?
- 3 brands and 589 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in trubar protein bars?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Nutritional Content. The return rate is 0.0%.
- When does demand for trubar protein bars peak?
- Demand peaks in Jun; the busiest month runs 2.5× the quietest.
- What does it cost to enter the trubar protein bars niche?
- Listings span $2.24–$37.74; the average listing price is $22.61 (sweet spot $15–$100). The average incumbent carries 207 reviews — the moat a new listing must climb.