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Tropical Napkins

Pass

Tropical Napkins scores 67 out of 100, a Pass. Shoppers spend an estimated $63K a year here, search demand grew +113.3% this quarter, and an estimated 2.3% of orders come back.

Flapen Score
67
67 / 100
Top 3% of 14,768 Health & Household niches · +18 vs the category median of 49
Market size
$63K/yr93K searches / yr
90-day growth
+113.3%search demand this quarter
Competition
22%top-5 click share · 60 brands · 71 sellers

Flapen Score

Tropical Napkins against its category

The dotted line is the Health & Household average. Past it, Tropical Napkins is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tropical Napkins market on Amazon at a glance

Shoppers on Amazon United States searched for Tropical Napkins 93K times last year and spent an estimated $63K. The top 5 brands take 30% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +113.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
+113.3%
Conversion, latest week
5.6%
Market size, estimated
$63Ka year
Peak month
June5.1× the quietest month
Top search term
tropical napkins23K searches a year

02 · Price

A sale here is worth $12.06.

Listings sell for $12.06 on average, from $5.67 to $37.27. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $12.06 that is $0 to $1K a year per listing.

Average price
$12.06under the $15 to $100 sweet spot
Price range
$5.67–$37.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #890 within Disposable Napkins. It carries 128 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
99%
Out of stock, average day
5.2%
Average rank
#890in Disposable Napkins
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
128per listing
Listings tracked
85

04 · Newcomers

1 of last year's 26 launches cleared the first-year sales bar.

26 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
26
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Tropical Napkins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

60 rising

Sellers

71

Top-5 brand share

30%

Top 20: 71%

Top-5 click share

22%

Top 20: 59%

Open market

66%

  • Brand 110%
  • Brand 26%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Tropical Napkins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.1×

Search terms

Top Tropical Napkins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tropical napkins23K/yr
  • hawaiian napkins15K/yr
  • luau napkins13K/yr
  • palm tree napkins10K/yr
  • tropical cocktail napkins8K/yr
  • hawaiian napkins for party4K/yr
  • tropical paper napkins5K/yr
  • tiki napkins4K/yr
  • hibiscus napkins4K/yr
  • aloha napkins3K/yr

Reviews and returns

What reviews say buyers love and hate about Tropical Napkins

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Color”
15%of negative reviews mention “Quality-Overall”
2.3%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Tropical Napkins questions

Answered from the same tracked data.