Trench Lighter

Shoppers searched for this 299K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months

299K

Growth, 90 days vs prior 90

-11.1%

Conversion, latest week

0.9%

Market size, estimated

$65Ka year

Top search term

trench lighter140K searches a year

Listings sell for $23.91 on average, from $8.29 to $122.51. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $23.91 that is $0 to $2K a year per listing.

Average price

$23.91inside the $15 to $100 sweet spot

Price range

$8.29–$122.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.6%of orders · Amazon United States median 2.1%

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #1,180 within Lighters & Matches. It carries 684 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

100%

Out of stock, average day

9.3%

Average rank

#1,180in Lighters & Matches

Average rating

4.10 starsAmazon United States average 4.42 stars

Average reviews

684per listing

Listings tracked

86

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months