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Travel Wipes

Maybe

An estimated 0.3% of orders come back. But the products selling today already average 4.7★, so Travel Wipes is a Maybe.

Flapen Score
64
64 / 100
Top 5% of 14,768 Health & Household niches · +15 vs the category median of 49
Market size
$1.3M/yr1.4M searches / yr
90-day growth
+34.3%search demand this quarter
Competition
45%top-5 click share · 18 brands · 81 sellers

Flapen Score

Travel Wipes against its category

The dotted line is the Health & Household average. Past it, Travel Wipes is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Wipes market on Amazon at a glance

Shoppers on Amazon United States searched for Travel Wipes 1.4M times last year and spent an estimated $1.3M. The top 5 brands take 60% of clicks. Demand peaks in Oct. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 8.9% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +34.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
+34.3%
Conversion, latest week
8.9%
Market size, estimated
$1.3Ma year
Peak month
October1.8× the quietest month
Top search term
travel wipes368K searches a year

02 · Price

A sale here is worth $10.53.

Listings sell for $10.53 on average, from $2.18 to $24.38. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At $10.53 that is $32K to $42K a year per listing.

Average price
$10.53under the $15 to $100 sweet spot
Price range
$2.18–$24.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
3,000–4,000
Revenue per listing a year
$32K–$42K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #433 within Tissues, Toilet Paper & Sprays. It carries 6,036 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#433in Tissues, Toilet Paper & Sprays
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
6,036per listing
Listings tracked
33

04 · Newcomers

11 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
11Amazon's first-year sales bar
Average brand age
55 months

Products

Top Travel Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

81

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

45%

Top 20: 84%

Open market

32%

  • Brand 127%
  • Brand 29%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 68%

Demand

Travel Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.8×

Search terms

Top Travel Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel wipes368K/yr
  • wet wipes travel127K/yr
  • flushable wipes travel size95K/yr
  • wipes travel size96K/yr
  • mini wipes80K/yr
  • wet wipes travel size101K/yr
  • travel flushable wipes68K/yr
  • travel wipes flushable66K/yr
  • travel wet wipes63K/yr
  • travel size wipes60K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Wipes

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Ease Of Cleaning”
14%of negative reviews mention “Size-Overall”
0.3%of orders come back
“Pack is small”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Travel Wipes questions

Answered from the same tracked data.