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Travel Waterpik

Maybe

Products sell for $32.36 on average, inside the sweet spot. But the average product has 10,912 reviews to catch up to, so Travel Waterpik is a Maybe.

Flapen Score
60
60 / 100
Top 11% of 14,768 Health & Household niches · +11 vs the category median of 49
Market size
$1.4M/yr649K searches / yr
90-day growth
+14.2%search demand this quarter
Competition
58%top-5 click share · 10 brands · 30 sellers

Flapen Score

Travel Waterpik against its category

The dotted line is the Health & Household average. Past it, Travel Waterpik is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Waterpik market on Amazon at a glance

Shoppers on Amazon United States searched for Travel Waterpik 649K times last year and spent an estimated $1.4M. The top 5 brands take 82% of clicks. Demand peaks in Jul–Aug. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 649K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
649K
Growth, 90 days vs prior 90
+14.2%
Conversion, latest week
6.8%
Market size, estimated
$1.4Ma year
Peak month
July1.9× the quietest month
Top search term
travel water flosser186K searches a year

02 · Price

A sale here is worth $32.36.

Listings sell for $32.36 on average, from $19.23 to $69.87. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At $32.36 that is $65K to $81K a year per listing.

Average price
$32.36inside the $15 to $100 sweet spot
Price range
$19.23–$69.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
2,000–2,500
Revenue per listing a year
$65K–$81K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #44 within Dental Floss & Picks. It carries 10,912 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
2.0%
Average rank
#44in Dental Floss & Picks
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
10,912per listing
Listings tracked
18

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
34 months

Products

Top Travel Waterpik products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

30

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

11%

  • Brand 135%
  • Brand 214%
  • Brand 312%
  • Brand 411%
  • Brand 510%
  • Brand 67%
  • Open — no brand owns it (4 brands, 11%)

Demand

Travel Waterpik search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 1.9×

Search terms

Top Travel Waterpik search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel water flosser186K/yr
  • travel waterpik181K/yr
  • mini water flosser59K/yr
  • travel size waterpik32K/yr
  • travel water pick21K/yr
  • travel size water flosser21K/yr
  • waterpik travel23K/yr
  • travel flosser13K/yr
  • water flosser travel size14K/yr
  • waterpik travel water flosser9K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Waterpik

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Ease Of Use”
23%of negative reviews mention “Durability”
2.5%of orders come back
“Broke already”
A buyer, on “Durability”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Travel Waterpik questions

Answered from the same tracked data.