Is travel toothbrush profitable to sell on Amazon United States?

The niche generates $3.1M/yr across 37 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +18.4%. Flapen's verdict: Launch it (67/100).

How competitive is the travel toothbrush niche?

22 brands and 59 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in travel toothbrush?

Top complaints mined from reviews: Durability, Hard Feel, Size-Overall. The return rate is 0.4%.

When does demand for travel toothbrush peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the travel toothbrush niche?

Listings span $1.98–$34.80; the average listing price is $10.13 (sweet spot $15–$100). The average incumbent carries 4,891 reviews — the moat a new listing must climb.

travel toothbrush

Launch it

A $3.1M/yr market growing +18.4% this quarter with returns at 0.4% — clears our launch bar.

Returns

Incredible0.4%

return rate — above 6% kills the launch gate

Market size

Incredible$3.1M

$3.1M/yr · 2.8M searches

Conversion

Great10.9%

search→purchase rate — share of searches ending in a sale

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Price range

Good$1.98–$34.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+18.4%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay$10.13

avg listing price — sweet spot $15–$100

Review moat

Bad4,891.41

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, travel toothbrush is a $3.1M/yr Amazon United States market (2.8M searches/yr). The top 5 brands hold 65% of demand. Verdict: Launch it — 67/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 300K–400K; avg 6,000–8,000/product
Revenue / yr: $3.0M–$4.1M; units × avg price
Launch success: 80%; 4 of 5 new (360d)
Conversion rate: 10.9%
Avg BSR: #133
Page quality: 0%
Prime: 97%
Sponsored: 86%
Out of stock: 10.5%
Avg brand age: 41 months
Avg seller age: 141 days

Competition

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 rising

Sellers

Top-5 brand share

65%

Top 20: 99%

Top-5 click share

45%

Top 20: 85%

Open market

30%

GuruNanda23%
GUM15%
ysuwekslu11%
Reach9%
Lingito6%
Malisseladi5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +18.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 37 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ysuwekslu Travel Toothbrush 3PCS Travel Toothbrush Set Mini Toothbrush Soft Portable Toothbrushes Travels with Tooth Brush Cover Small Folding Toothbrushes Individually Wrapped for Camping Home

ysuwekslu$4.044.5★556 rev

GUM Folding Travel Toothbrush for Adults Soft-Bristled Compact Toothbrush with Tongue Scraper 2 Count

GUM$7.944.7★18,087 rev

GuruNanda Folding Toothbrush with Built-in Cover & Toothpaste with Hydroxyapatite Perfect for Travel Compact & Portable On-The-go - Soft Bristles & Ergonomic Handle for Adults & Kids (1 Count)

GuruNanda$3.014.6★1,783 rev

GuruNanda Folding Toothbrush with Built-in Cover Perfect for Travel Hiking & Camping Compact & Portable On-The-Go Toothbrush with Soft Bristles & Ergonomic Handle for Adults & Kids (1 Count)

GuruNanda$2.344.6★1,869 rev

GUM Folding Travel Toothbrush for Adults Soft-Bristled Compact Toothbrush with Tongue Scraper 1 Count (Pack of 6)

GUM$10.054.7★18,087 rev

Newest

by launch date

Navona 10 PCS Travel Toothbrush Set Travel Size Toothbrush Folding Mini Toothbrushes Portable Individually Wrapped Bulk Toothbrushes Medium Bristles for Camping Hiking School

Navona$6.5813 rev

3mo ago

Navona 10 PCS Travel Toothbrush Set Folding Mini Toothbrush Potable Travel Size Toothbrushes Medium Bristles Individually Wrapped Bulk Toothbrushes for Camping Hiking School

Navona$6.6015 rev

3mo ago

nicedae Disposable Mini Travel Toothbrush Bulk with Toothpaste 5in1 60Ct Portable Toothbrushes Set Floss Pick Tongue Scraper Cruise and Travel Essentials (Green)

nicedae$34.8090 rev

8mo ago

7AM2M Sonic Travel Electric Toothbrush for Adults&Kids Travel Case&2 Brush Heads 1 Charge for 90 Days Type-C Rechargeable Sonic Toothbrush Compact Design for Daily/Travel Use-Pink

7AM2M$8.922,949 rev

9mo ago

GuruNanda Mini Disposable Toothbrushes with Toothpaste Tongue Scraper Floss & Toothpick - 6-in-1 Ready-to-Go Prepasted Travel Toothbrush - Fluoride Free No Rinsing Individually Wrapped 21 Ct

GuruNanda$13.94505 rev

9mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use17%

“Ease of use”

Quality-Overall12%

“Great quality and arrived on time”

Soft Feel10%

“The bristles are soft”

Value For Money9%

“Amazing value”

Size-Overall4%

“Fits right in my backpack”

Brush Quality4%

“Such soft bristles”

Advertised Vs Actual Product4%

“As advertised”

Ease Of Cleaning3%

“Great cleaning”

Durability3%

“have held up great with daily use”

Cleansing3%

“clean pretty well”

What buyers complain about

Durability13%

“Broke already”

Hard Feel11%

“Not Soft”

Size-Overall10%

“These are a little longer”

Quality-Overall9%

“quality is different”

Ease Of Cleaning6%

“never feel like they were clean”

Value For Money5%

“It's kind of expensive”

Ease Of Use3%

“The bag is a little hard to open”

Charging3%

“Both units I bought stopped holding a charge”

Strength2%

“flimsy”

Functionality-Overall2%

“Not super effective”

Top return reasons

Size-Overall28%

Advertised Vs Actual Product14%

Functionality-Overall9%

Value For Money7%

Quality-Overall6%

Defective Material/Parts5%

Charging4%

Hard Feel4%

Brush Quality2%

Product Condition2%

Common questions

Is travel toothbrush profitable to sell on Amazon United States?: The niche generates $3.1M/yr across 37 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +18.4%. Flapen's verdict: Launch it (67/100).
How competitive is the travel toothbrush niche?: 22 brands and 59 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in travel toothbrush?: Top complaints mined from reviews: Durability, Hard Feel, Size-Overall. The return rate is 0.4%.
When does demand for travel toothbrush peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the travel toothbrush niche?: Listings span $1.98–$34.80; the average listing price is $10.13 (sweet spot $15–$100). The average incumbent carries 4,891 reviews — the moat a new listing must climb.

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travel toothbrush

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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