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Travel Toothbrush

Pass

Travel Toothbrush scores 67 out of 100, a Pass. Shoppers spend an estimated $3.1M a year here, search demand grew +18.4% this quarter, and an estimated 0.4% of orders come back.

Flapen Score
67
67 / 100
Top 3% of 14,768 Health & Household niches · +18 vs the category median of 49
Market size
$3.1M/yr2.8M searches / yr
90-day growth
+18.4%search demand this quarter
Competition
45%top-5 click share · 22 brands · 59 sellers

Flapen Score

Travel Toothbrush against its category

The dotted line is the Health & Household average. Past it, Travel Toothbrush is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Toothbrush market on Amazon at a glance

Shoppers on Amazon United States searched for Travel Toothbrush 2.8M times last year and spent an estimated $3.1M. The top 5 brands take 65% of clicks. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 10.9% of those searches ended in a purchase.

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved +18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.1M a year.

Searches, last 12 months
2.8M
Growth, 90 days vs prior 90
+18.4%
Conversion, latest week
10.9%
Market size, estimated
$3.1Ma year
Peak month
June1.6× the quietest month
Top search term
travel toothbrush1.5M searches a year

02 · Price

A sale here is worth $10.13.

Listings sell for $10.13 on average, from $1.98 to $34.80. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 6,000 to 8,000 of them. At $10.13 that is $61K to $81K a year per listing.

Average price
$10.13under the $15 to $100 sweet spot
Price range
$1.98–$34.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
300K–400K
Units per listing a year
6,000–8,000
Revenue per listing a year
$61K–$81K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #133 within Toothbrushes & Accessories. It carries 4,891 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
97%
Out of stock, average day
10.5%
Average rank
#133in Toothbrushes & Accessories
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
4,891per listing
Listings tracked
37

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
41 months

Products

Top Travel Toothbrush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 rising

Sellers

59

Top-5 brand share

65%

Top 20: 99%

Top-5 click share

45%

Top 20: 85%

Open market

30%

  • Brand 123%
  • Brand 215%
  • Brand 311%
  • Brand 49%
  • Brand 56%
  • Brand 65%

Demand

Travel Toothbrush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Travel Toothbrush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel toothbrush1.5M/yr
  • travel toothbrush set469K/yr
  • travel size toothbrush105K/yr
  • toothbrush travel100K/yr
  • toothbrush travel kit81K/yr
  • portable toothbrush94K/yr
  • travel tooth brush67K/yr
  • travel size toothbrush kit58K/yr
  • travel toothbrush kit66K/yr
  • travel toothbrushes58K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Toothbrush

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Ease Of Use”
13%of negative reviews mention “Durability”
0.4%of orders come back
“Broke already”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Travel Toothbrush questions

Answered from the same tracked data.