Travel Toilet Paper

Shoppers searched for this 390K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +35.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $303K a year.

Searches, last 12 months

390K

Growth, 90 days vs prior 90

+35.7%

Conversion, latest week

6.7%

Market size, estimated

$303Ka year

Peak month

May2.0× the quietest month

Top search term

travel toilet paper221K searches a year

Listings sell for $11.65 on average, from $4.64 to $27.76. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $11.65 that is $12K to $15K a year per listing.

Average price

$11.65under the $15 to $100 sweet spot

Price range

$4.64–$27.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,000–1,250

Revenue per listing a year

$12K–$15K

Returns

0.6%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #702 within Tissues, Toilet Paper & Sprays. It carries 1,897 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

4.6%

Average rank

#702in Tissues, Toilet Paper & Sprays

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

1,897per listing

Listings tracked

29

10 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

7Amazon's first-year sales bar

Average brand age

49 months