Travel Squatty Potty
FailThe top 5 products take 92% of clicks, so Travel Squatty Potty is a Fail.
- Flapen Score
- 46 / 100Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 4946
- Market size
- $146K/yr144K searches / yr
- 90-day growth
- +23.9%search demand this quarter
- Competition
- 92%top-5 click share · 8 brands · 12 sellers
Flapen Score
Travel Squatty Potty against its category
The dotted line is the Health & Household average. Past it, Travel Squatty Potty is stronger. Inside it, weaker.
Market
The Travel Squatty Potty market on Amazon at a glance
Shoppers on Amazon United States searched for Travel Squatty Potty 144K times last year and spent an estimated $146K. The top 5 brands take 92% of clicks. Demand peaks in Jul–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 6.4% of those searches ended in a purchase.
Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $146K a year.
- Searches, last 12 months
- 144K
- Growth, 90 days vs prior 90
- +23.9%
- Conversion, latest week
- 6.4%
- Market size, estimated
- $146Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- travel squatty potty71K searches a year
02 · Price
A sale here is worth $15.88.
Listings sell for $15.88 on average, from $6.84 to $29.32. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,000 to 1,250 of them. At $15.88 that is $16K to $20K a year per listing.
- Average price
- $15.88inside the $15 to $100 sweet spot
- Price range
- $6.84–$29.32
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $16K–$20K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #134 within Bathroom Safety, Aids & Accessories. It carries 978 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #134in Bathroom Safety, Aids & Accessories
- Average rating
- 4.34 starsAmazon United States average 4.42 stars
- Average reviews
- 978per listing
- Listings tracked
- 8
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Travel Squatty Potty products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.
Brands
8 flat
Sellers
12
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
4%
- Brand 138%
- Brand 219%
- Brand 318%
- Brand 48%
- Brand 58%
- Brand 64%
- Open — no brand owns it (2 brands, 4%)
Demand
Travel Squatty Potty search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Dec · busiest ÷ quietest = 1.7×
Search terms
Top Travel Squatty Potty search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- travel squatty potty71K/yr
- portable squatty potty36K/yr
- portable squatty potty for travel22K/yr
- travel squatty potty foldable lightweight8K/yr
- squatty potty travel7K/yr
Reviews and returns
What reviews say buyers love and hate about Travel Squatty Potty
We read the reviews and the return reasons for every product selling here.
“Broke pretty quickly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Travel Squatty Potty questions
Answered from the same tracked data.