Is travel squatty potty profitable to sell on Amazon United States?

The niche generates $146K/yr across 8 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +23.9%. Flapen's verdict: Skip it (46/100).

How competitive is the travel squatty potty niche?

8 brands and 12 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in travel squatty potty?

Top complaints mined from reviews: Durability, Size-Overall, Strength. The return rate is 2.4%.

When does demand for travel squatty potty peak?

Demand peaks in Jul–Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the travel squatty potty niche?

Listings span $6.84–$29.32; the average listing price is $15.88 (sweet spot $15–$100). The average incumbent carries 978 reviews — the moat a new listing must climb.

travel squatty potty

Skip it

A concentrated shelf (top 5 take 92% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$15.88

avg listing price — sweet spot $15–$100

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.4%

return rate — above 5% kills the launch gate

Price range

Good$6.84–$29.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good978.25

avg incumbent reviews — the moat a new listing must climb

Growth

Good+23.9%

90-day search growth — must beat 0% to launch

Market size

Okay$146K

$146K/yr · 144K searches

Brand share

Bad92%

top-5 brand share — brand-locked demand

Competition

Bad92%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, travel squatty potty is a $146K/yr Amazon United States market (144K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 46/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

travel squatty potty market data

Units sold / yr: 6K–8K; avg 1,000–1,250/product
Revenue / yr: $95K–$127K; units × avg price
Conversion rate: 6.4%
Avg BSR: #134
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 0.0%
Avg brand age: 30 months
Avg seller age: 193 days

Competition & brand share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 flat

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

Squatty Potty38%
koofull19%
WBKATN18%
JFNoraiva8%
ROMGUAR CRAFT8%
Beinilai4%
Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +23.9% search growth over the last 90 days.

Peak months: Jul, Dec · busiest ÷ quietest = 1.7×

Open Trend

Top travel squatty potty search terms

travel squatty potty71K/yr +22.4%5.3% conv.
portable squatty potty36K/yr +27.3%4.3% conv.
portable squatty potty for travel22K/yr +16.0%4.7% conv.
travel squatty potty foldable lightweight8K/yr +45.7%6.7% conv.
squatty potty travel7K/yr +20.9%6.3% conv.

All search terms

Top travel squatty potty products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Squatty Potty Porta Traveler Foldable Toilet Stool for Travel 7 Height Gray

Squatty Potty$29.324.6★3,654 rev

koofull Folding Portable Camping Hiking Stool Lightweight Collapsable Foldable Chair for Travel Gathering BBQ Subway Backpacking Outdoor Squatty Potty Ultralight Mini (Green)

koofull$11.004.3★516 rev

WBKATN Foldable Toilet Stool Squat 7 Inch Healthy Squatting Potty for Adults with Anti-Slip Feet Portable Travel Poop Stool Adult Lightweight & Easy Storage Bathroom Toilet Step Stool Gray

WBKATN$13.954.7★258 rev

JFNoraiva Foldable Toilet Stool - Portable Travel Poop Stool for Toilet 7 and 9 Adjustable Heights Improve Bathroom Posture and Comfort

JFNoraiva$14.354.1★48 rev

ROMGUAR CRAFT 7 Inch Bamboo Toilet Stool Foldable Poop Stool Bathroom Step Stool Squat (Black)

ROMGUAR CRAFT$21.944.6★1,183 rev

Newest

by launch date

Squatting Potty for Adults 6.7 Toilet Stool Squat Adult Portable Poop Stool Adult for Bathroom Toilet Foot Potty Stools for Pooping Lightweight Banco para Bano for Travel Non-Slip

Rcemlip$10.20531 rev

8mo ago

WBKATN Foldable Toilet Stool Squat 7 Inch Healthy Squatting Potty for Adults with Anti-Slip Feet Portable Travel Poop Stool Adult Lightweight & Easy Storage Bathroom Toilet Step Stool Gray

WBKATN$13.95258 rev

11mo ago

Phowedaer Foldable Stool Portable Chair Lightweight Collapsible Camping Hiking Stools Small Folding Travel Chairs for Fishing Hiking Tours BBQ Parties Subway Squatty Potty (Dark Blue

Phowedaer$6.8436 rev

1y ago

JFNoraiva Foldable Toilet Stool - Portable Travel Poop Stool for Toilet 7 and 9 Adjustable Heights Improve Bathroom Posture and Comfort

JFNoraiva$14.3548 rev

1y ago

Beinilai Foldable Toilet Stool 7 Inches Poop Stool for Bathroom Bamboo Toilet Stool Squat Adult Potty Stool with Anti-Slip Strip

Beinilai$19.421,600 rev

2y ago

What buyers say about travel squatty potty

What buyers praise and complain about, mined from review topics.

What buyers love

Strength15%

“Sturdy and easy to fold”

Quality-Overall12%

“very effective product that Im really happy with”

Size-Overall10%

“Fits perfectly”

Ease Of Use10%

“Easy to Use”

Value For Money5%

“Worth every penny”

Portability4%

“The concept was great for portability”

Storage Capacity4%

“Easy storage & use”

Weight Light3%

“This stool is lightweight”

Design-Overall3%

“Nicely designed”

Durability3%

“Durable and well made”

What buyers complain about

Durability20%

“Broke pretty quickly”

Size-Overall12%

“This is very narrow”

Strength10%

“Not as strong as described”

Wood Quality8%

“Splitting Wood”

Ease Of Use6%

“Very hard to use”

Balance/Stability2%

“cant stand”

Weight Heavy2%

“its too heavy for that”

Functionality-Overall2%

“It may work fine under the toilet but don't stand on the middle of it!. I weigh 145 and it's supposed to support 200 lbs”

Flexibility2%

“Very weak and bendable”

Quality-Overall2%

“Just Terrible I Paid Good Money For That Bamboo Stool”

Top return reasons

Size-Overall25%

Weight Heavy13%

Defective Material/Parts8%

Functionality-Overall7%

Wood Quality6%

Strength5%

Advertised Vs Actual Product5%

Ease Of Use3%

Mechanism Issues3%

Color2%

Common questions

Is travel squatty potty profitable to sell on Amazon United States?: The niche generates $146K/yr across 8 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +23.9%. Flapen's verdict: Skip it (46/100).
How competitive is the travel squatty potty niche?: 8 brands and 12 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in travel squatty potty?: Top complaints mined from reviews: Durability, Size-Overall, Strength. The return rate is 2.4%.
When does demand for travel squatty potty peak?: Demand peaks in Jul–Dec; the busiest month runs 1.7× the quietest.
What does it cost to enter the travel squatty potty niche?: Listings span $6.84–$29.32; the average listing price is $15.88 (sweet spot $15–$100). The average incumbent carries 978 reviews — the moat a new listing must climb.