Is travel size fluoride free toothpaste profitable to sell on Amazon United States?

The niche generates $264K/yr across 28 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +26.7%. Flapen's verdict: Worth a look (52/100).

How competitive is the travel size fluoride free toothpaste niche?

6 brands and 672 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in travel size fluoride free toothpaste?

Top complaints mined from reviews: Oral Hygiene, Value For Money, Taste-Overall. The return rate is 0.3%.

When does demand for travel size fluoride free toothpaste peak?

Demand peaks in May–Jun; the busiest month runs 2.2× the quietest.

What does it cost to enter the travel size fluoride free toothpaste niche?

Listings span $2.88–$31.70; the average listing price is $10.92 (sweet spot $15–$100). The average incumbent carries 16,626 reviews — the moat a new listing must climb.

travel size fluoride free toothpaste

Worth a look

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great11.0%

search→purchase rate — share of searches ending in a sale

Price range

Good$2.88–$31.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+26.7%

90-day search growth — must beat 0% to launch

Market size

Okay$264K

$264K/yr · 219K searches

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$10.92

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad16,625.82

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, travel size fluoride free toothpaste is a $264K/yr Amazon United States market (219K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 52/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

travel size fluoride free toothpaste market data

Units sold / yr: 25K–30K; avg 1,000–1,250/product
Revenue / yr: $273K–$328K; units × avg price
Conversion rate: 11.0%
Avg BSR: #346
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 0.3%
Avg brand age: 52 months
Avg seller age: 137 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

672

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

56%

Top 20: 91%

Open market

Boka25%
Tom's of Maine25%
365 by Whole Foods Market21%
Davids20%
GuruNanda5%
hello4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +26.7% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 2.2×

Open Trend

Top travel size fluoride free toothpaste search terms

boka travel size toothpaste25K/yr +40.2%8.7% conv.
toms travel size toothpaste20K/yr +23.0%11.1% conv.
365 toothpaste12K/yr +45.7%7.0% conv.
hello toothpaste travel size16K/yr +19.3%3.8% conv.
toms toothpaste travel size13K/yr +23.2%9.1% conv.
hello travel size toothpaste12K/yr +28.9%3.5% conv.
davids toothpaste travel size10K/yr +45.2%15.2% conv.
boka toothpaste travel size9K/yr +26.2%8.2% conv.
travel size fluoride free toothpaste10K/yr +16.5%12.2% conv.
travel toothpaste fluoride free6K/yr +57.8%10.9% conv.

All search terms

Top travel size fluoride free toothpaste products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Davids Hydroxi Fluoride Free Nano Hydroxyapatite Toothpaste for Remineralizing Sensitive Support Whitening Antiplaque SLS Free Natural Peppermint Made in USA 1.75oz (Travel Size)

Davids$5.964.4★20,667 rev

365 by Whole Foods Market Fluoride Free Travel Toothpaste 3 Ounce

365 by Whole Foods Market$2.884.5★1,041 rev

Boka Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste Appropriate for Sensitive Teeth - for Adult Oral Care - Ela Mint Flavor 1.3 Fl Oz 2Pk

Boka$9.894.5★59,113 rev

Toms of Maine Antiplaque Tartar Control plus Whitening Toothpaste Trial Size Peppermint - 1 oz - 2 pk

Tom's of Maine$7.344.6★432 rev

Toms of Maine Travel Size Anticavity Toothpaste - Fresh Mint 3 Ounce

Tom's of Maine$7.074.7★240 rev

Newest

by launch date

GuruNanda Travel Toothpaste with Hydroxyapatite Travel-Size Toothpaste to Whiten Teeth & Freshen Breath TSA-Friendly Portable Compact Fluoride Free Natural CocoMint Jasmine Neem 1 oz

GuruNanda$4.10222 rev

7mo ago

Boka Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste - Strawberry Mango Flavor 1.3 oz 2pk

Boka$9.8411,792 rev

11mo ago

Boka Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste Appropriate for Sensitive Teeth for Adult Kids Oral Care - Whitening* Refresh Mint 1.3 Fl Oz 2Pk

Boka$10.8759,113 rev

1y ago

GuruNanda Folding Toothbrush with Built-in Cover & Toothpaste with Hydroxyapatite Perfect for Travel Compact & Portable On-The-go - Soft Bristles & Ergonomic Handle for Adults & Kids (1 Count)

GuruNanda$3.011,783 rev

1y ago

Davids Hydroxi Fluoride Free Nano Hydroxyapatite Toothpaste for Remineralizing Sensitive Support Whitening Antiplaque SLS Free Natural Peppermint 4oz Made in USA

Davids$9.6320,667 rev

2y ago

What buyers say about travel size fluoride free toothpaste

What buyers praise and complain about, mined from review topics.

What buyers love

Oral Hygiene20%

“It really helped my teeth”

Tooth Brightening13%

“Brightens teeth”

Quality-Overall8%

“A+ quality”

Taste-Overall8%

“No funny taste”

Cleansing6%

“Clean teeth”

Tooth Sensitivity5%

“help with tooth sensitivity”

Value For Money4%

“Good deal”

Flavor4%

“The flavor is subtle”

Efficiency2%

“Highly Effective”

Advertised Vs Actual Product2%

“As advertised”

What buyers complain about

Oral Hygiene11%

“Caused tooth pain”

Value For Money8%

“Too expensive”

Taste-Overall6%

“Weird taste”

Ingredients-Overall5%

“The ingredients are different”

Functionality-Overall4%

“Doesn't work”

Tooth Sensitivity4%

“Made teeth sensitive”

Advertised Vs Actual Product4%

“Misleading title”

Tooth Brightening3%

“Does not whiten”

Size-Overall3%

“too small”

Ease Of Cleaning3%

“make a mess”

Top return reasons

Advertised Vs Actual Product18%

Size-Overall12%

Ingredients-Overall9%

Taste-Overall8%

Value For Money6%

Tooth Brightening5%

Flavor5%