Is travel neosporin profitable to sell on Amazon United States?

The niche generates $68K/yr across 8 tracked products. 90-day search growth is +5.0%. Flapen's verdict: Skip it (38/100).

How competitive is the travel neosporin niche?

6 brands and 95 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in travel neosporin?

Top complaints mined from reviews: Adhesion/Stickiness, Functionality-Overall, Allergies. The return rate is 0.8%.

When does demand for travel neosporin peak?

Demand peaks in Aug; the busiest month runs 1.7× the quietest.

What does it cost to enter the travel neosporin niche?

Listings span $6.75–$17.37; the average listing price is $13.11 (sweet spot $15–$100). The average incumbent carries 11,513 reviews — the moat a new listing must climb.

travel neosporin

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible17.2%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Good$13.11

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+5.0%

90-day search growth — must beat 0% to launch

Price range

Bad$6.75–$17.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad11,512.5

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$68K

$68K/yr · 30K searches

Competition

Bad90%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, travel neosporin is a $68K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Aug. Verdict: Skip it — 38/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

travel neosporin market data

Units sold / yr: 5K–6K; avg 500–750/product
Revenue / yr: $66K–$79K; units × avg price
Conversion rate: 17.2%
Avg BSR: #80
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 77 months
Avg seller age: 154 days

Competition & brand share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

Neosporin75%
Mederma9%
Neo-G5%
Cicatricure4%
Neutrogena4%
PSECICI3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.0% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.7×

Open Trend

Top travel neosporin search terms

neosporin scar ointment6K/yr +42.1%20.0% conv.
neosporin scar7K/yr -1.4%23.3% conv.
fsa scar treatment6K/yr -37.7%3.5% conv.
scar cream fsa eligible4K/yr -10.4%2.7% conv.
fsa eligible scar treatment3K/yr +3.9%2.3% conv.
neosporin pain itch scar antibiotic ointment2K/yr +250.0%24.9% conv.
neosporin pain itch scar2K/yr -28.1%29.3% conv.

All search terms

Top travel neosporin products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Neosporin + Pain Itch & Scar First Aid Triple Antibiotic Ointment for Infection Protection and Wound Care with Maximum Strength Pain and Itch Relief Helps Minimize The Appearance of Scars 1 oz

Neosporin$10.234.8★11,903 rev

Neosporin + Pain Itch & Scar First Aid Triple Antibiotic Ointment for Infection Protection and Wound Care with Maximum Strength Pain and Itch Relief Helps Minimize The Appearance of Scars .5 oz

Neosporin$6.754.8★1,504 rev

Neo G Opti-Heal Wound Recovery Silicone Scar Strips for Surgical Scars C Section Burn Acne Keloid Treatment - Medical Silicone Scar Sheets - New and Old Scar Treatment - 1.6 x 5.9 inch - 6 Strips

Neo-G$17.074.3★231 rev

Mederma Advanced Scar Gel - Treats Old & New Scars Reduces Appearance of Scars from Acne Surgery Burns Injury & Stretch Marks 0.70 Oz (20g)

Mederma$15.604.4★14,561 rev

Mederma PM Intensive Overnight Scar Cream Works with Skins Nighttime Regenerative Activity Clinically Shown to Make Scars Smaller and Less Visible 1.0 Oz (28g)

Mederma$17.374.4★25,618 rev

Newest

by launch date

Silicone Scar Sheets Medical Grade Silicone Scar Tape for Surgical Hypertrophic Keloid C-Section Burn Old & New Scars Reusable Professional Scars Removal Sheets (1.6X 59 Roll-1.5M)

PSECICI$9.9510,595 rev

2y ago

Neo G Opti-Heal Wound Recovery Silicone Scar Strips for Surgical Scars C Section Burn Acne Keloid Treatment - Medical Silicone Scar Sheets - New and Old Scar Treatment - 1.6 x 5.9 inch - 6 Strips

Neo-G$17.07231 rev

5y ago

Mederma PM Intensive Overnight Scar Cream Works with Skins Nighttime Regenerative Activity Clinically Shown to Make Scars Smaller and Less Visible 1.0 Oz (28g)

Mederma$17.3725,618 rev

5y ago

Neutrogena Retinol SA Stubborn Marks PM Treatment Face-Exfoliating Treatment to Help Reverse the Look of Post-Acne Marks & Uneven Skin Tone Non-Comedogenic PM Treatment unscented 1.0 Fl Oz

Neutrogena$16.103,053 rev

6y ago

Mederma Advanced Scar Gel - Treats Old & New Scars Reduces Appearance of Scars from Acne Surgery Burns Injury & Stretch Marks 0.70 Oz (20g)

Mederma$15.6014,561 rev

10y ago

What buyers say about travel neosporin

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“the quality is solid”

Efficiency11%

“Performs well”

Ease Of Use7%

“Easy and Effective”

Value For Money7%

“Good value for money”

Adhesion/Stickiness7%

“adhesive works great”

Advertised Vs Actual Product5%

“As described”

Symptom Reduction5%

“Works great on scars”

Comfort-Overall5%

“Very comfortable”

Soft Feel4%

“the skin feels softer”

Ease Of Application3%

“Easy to apply”

What buyers complain about

Adhesion/Stickiness20%

“Adhesive is HORRIBLE”

Functionality-Overall13%

“Not effective at all”

Allergies7%

“Irritation of skin”

Value For Money4%

“Expensive”

Size-Overall4%

“Small tube”

Durability4%

“Falls off easily”

Symptom Reduction3%

“Didn't notice improvement”

Smell3%

“Gross smell”

Skin Health3%

“It is an irritate the skin”

Quality-Overall3%

“Cheaper quality than other brands”

Top return reasons

Adhesion/Stickiness24%

Functionality-Overall22%

Advertised Vs Actual Product10%

Size-Overall9%

Value For Money4%

Defective Material/Parts3%

Product Condition3%

Smell2%

Material Quality2%

Skin Health2%

Common questions

Is travel neosporin profitable to sell on Amazon United States?: The niche generates $68K/yr across 8 tracked products. 90-day search growth is +5.0%. Flapen's verdict: Skip it (38/100).
How competitive is the travel neosporin niche?: 6 brands and 95 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in travel neosporin?: Top complaints mined from reviews: Adhesion/Stickiness, Functionality-Overall, Allergies. The return rate is 0.8%.
When does demand for travel neosporin peak?: Demand peaks in Aug; the busiest month runs 1.7× the quietest.
What does it cost to enter the travel neosporin niche?: Listings span $6.75–$17.37; the average listing price is $13.11 (sweet spot $15–$100). The average incumbent carries 11,513 reviews — the moat a new listing must climb.