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Travel Mouthwash

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 92% of clicks, so Travel Mouthwash is a Maybe.

Flapen Score
54
54 / 100
Top 28% of 14,768 Health & Household niches · +5 vs the category median of 49
Market size
$1.6M/yr1.5M searches / yr
90-day growth
+20.4%search demand this quarter
Competition
63%top-5 click share · 10 brands · 110 sellers

Flapen Score

Travel Mouthwash against its category

The dotted line is the Health & Household average. Past it, Travel Mouthwash is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Mouthwash market on Amazon at a glance

Shoppers on Amazon United States searched for Travel Mouthwash 1.5M times last year and spent an estimated $1.6M. The top 5 brands take 92% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 11.4% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved +20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
+20.4%
Conversion, latest week
11.4%
Market size, estimated
$1.6Ma year
Peak month
May1.7× the quietest month
Top search term
travel mouthwash419K searches a year

02 · Price

A sale here is worth $9.24.

Listings sell for $9.24 on average, from $1.41 to $20.97. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 8,000 to 10,000 of them. At $9.24 that is $74K to $92K a year per listing.

Average price
$9.24under the $15 to $100 sweet spot
Price range
$1.41–$20.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
8,000–10,000
Revenue per listing a year
$74K–$92K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #132 within Mouthwash. It carries 3,894 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#132in Mouthwash
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
3,894per listing
Listings tracked
20

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Travel Mouthwash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 flat

Sellers

110

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

6%

  • Brand 157%
  • Brand 211%
  • Brand 311%
  • Brand 48%
  • Brand 56%
  • Brand 62%
  • Open — no brand owns it (4 brands, 6%)

Demand

Travel Mouthwash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Travel Mouthwash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel mouthwash419K/yr
  • travel size mouthwash244K/yr
  • mouthwash travel size175K/yr
  • mini mouthwash120K/yr
  • travel size mouth wash55K/yr
  • travel mouth wash56K/yr
  • therabreath travel size62K/yr
  • listerine travel size50K/yr
  • therabreath mouthwash travel size46K/yr
  • mouthwash travel39K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Mouthwash

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Breathability”
13%of negative reviews mention “Size-Overall”
0.1%of orders come back
“The containers are small”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Travel Mouthwash questions

Answered from the same tracked data.