travel face mask
Worth a lookShows low returns (1.2%), but a small market ($51K/yr) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$21.02avg listing price — sweet spot $15–$100
Price range
Great$6.54–$63.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+1.4%90-day search growth — must beat 0% to launch
Review moat
Bad15,788.51avg incumbent reviews — the moat a new listing must climb
Market size
Bad$51K$51K/yr · 62K searches
According to Flapen's Amazon United States niche tracking, travel face mask is a $51K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
travel face mask market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $84K–$105K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #285
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 1.1%
- Avg brand age
- 47 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
22 rising
Sellers
55
Top-5 brand share
71%
Top 20: 98%
Top-5 click share
46%
Top 20: 81%
Open market
25%
- evolvetogether33%
- WWDOLL22%
- Well Before6%
- LEVENIS6%
- FENFEN4%
- Patchology4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.4% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.7×
Top travel face mask search terms
- travel masks for airplane17K/yr
- travel face mask13K/yr
- evolve together8K/yr
- airplane mask8K/yr
- evolvetogether5K/yr
- evolve together kn95 mask5K/yr
- levenis kn95 face masks 50 pack2K/yr
- evolve together masks3K/yr
- evolvetogether kn95 masks401/yr
- evolvetogether masks621/yr
Top travel face mask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WWDOLL KN95 Face Mask 25 Pack 5-Layers Breathable KN95 Masks White
WWDOLL$15.264.5★83,940 rev
evolvetogether Santorini Everyday Adjustable Face Masks For Adult Women & Men | Comfortable Disposable Lightweight & Breathable | 6-Ply Design for a Secure Fit | SGS tested (Navy 5 Count)
evolvetogether$14.334.6★63 rev
Well Before 3D KN95 Disposable Face Masks with Adjustable Ear Loops Medium Black Pack of 10
Well Before$20.554.5★74 rev
LEVENIS KN95 Face Masks 50 Pack Breathable Comfortable and Disposable KN95 Mask Black
LEVENIS$17.654.4★64,286 rev
WWDOLL KN95 Face Mask 25 Pack 5-Layers Breathable KN95 Masks Black
WWDOLL$14.764.5★83,940 rev
Newest
by launch date
VEVOX N95 Masks for Adults NIOSH Approved 10 Pack Valved Particulate Respirator with Comfort-Plus Seal Dust Masks for Construction Work Sanding Woodworking Mold Drywall & Pollen
VEVOX$20.87128 rev
evolvetogether Nutrient-Rich Body Cleanser for Women & Men | Monaco Dry Rose | Cream-to-Oil Hydration Gently Cleanses | Vegan Cruelty-Free Sulfate Free | 11.8 fl oz
evolvetogether$41.106 rev
evolvetogether Nutrient-Rich Body Cleanser for Women & Men | Havana Cardamom Vetiver & Cedarwood | Cream-to-Oil Hydration Gently Cleanses | Vegan Cruelty-Free Sulfate Free | 11.8 fl oz
evolvetogether$41.846 rev
Summer Fridays Jet Lag Essentials - Mini Hydrating Skin Care Set With Jet Lag Mask Eye Patches Deep Hydration Face Serum & Hydration Mist - Travel Size Skincare Kit & Gift Set (4 Count)
Summer Fridays$34.01253 rev
Patchology On The Fly Travel Facial Kit Travel-Friendly Hydrating Skincare Essentials for Face Eyes and Lips Includes 2 Pair Under Eye Patches 2 Hydrate Sheet Mask for Refreshed Skin 1 Lip Mask
Patchology$14.33202 rev
Trending
90-day click momentumVEVOX N95 Masks for Adults NIOSH Approved 10 Pack Valved Particulate Respirator with Comfort-Plus Seal Dust Masks for Construction Work Sanding Woodworking Mold Drywall & Pollen
VEVOX$20.874.6★
evolvetogether Milan Everyday Adjustable Face Masks For Adults | Comfortable Disposable Lightweight & Breathable | 4-Ply Minimal Design | Latex-Free SGS & Nelson tested (Black 30 Count)
evolvetogether$33.184.1★
Summer Fridays Jet Lag Essentials - Mini Hydrating Skin Care Set With Jet Lag Mask Eye Patches Deep Hydration Face Serum & Hydration Mist - Travel Size Skincare Kit & Gift Set (4 Count)
Summer Fridays$34.014.6★
Well Before 3D KN95 Disposable Face Masks with Adjustable Ear Loops Medium Black Pack of 10
Well Before$20.554.5★
WWDOLL KN95 Face Mask 25 Pack 5-Layers Breathable KN95 Masks Black
WWDOLL$14.764.5★
What buyers say about travel face mask
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable masks”
“Super hydrating”
“Excellent product & great seller”
“Feels really good”
“Great for sleeping”
“Good for my sensitive skin”
“Best value”
“easy to fit”
“Glowing skin”
“It definitely works extremely well for dry skin”
What buyers complain about
“Big and bulky”
“Falls apart”
“Severe allergic reaction”
“Bad quality”
“Price high”
“Hard to use”
“uncomfortable to wear”
“toxic smell”
“Deceptive advertising”
“irritated my sleep”
Top return reasons
Common questions
- Is travel face mask profitable to sell on Amazon United States?
- The niche generates $51K/yr across 37 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.4%. Flapen's verdict: Worth a look (51/100).
- How competitive is the travel face mask niche?
- 22 brands and 55 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in travel face mask?
- Top complaints mined from reviews: Size-Overall, Durability, Allergies. The return rate is 1.2%.
- When does demand for travel face mask peak?
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- What does it cost to enter the travel face mask niche?
- Listings span $6.54–$63.45; the average listing price is $21.02 (sweet spot $15–$100). The average incumbent carries 15,789 reviews — the moat a new listing must climb.