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Travel Excedrin

Fail

The top 5 brands take 95% of clicks, so Travel Excedrin is a Fail.

Flapen Score
35
35 / 100
Ranks 13,764 of 14,768 Health & Household niches · −14 vs the category median of 49
Market size
$84K/yr75K searches / yr
90-day growth
-8.7%search demand this quarter
Competition
81%top-5 click share · 7 brands · 88 sellers

Flapen Score

Travel Excedrin against its category

The dotted line is the Health & Household average. Past it, Travel Excedrin is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Excedrin market on Amazon at a glance

Shoppers on Amazon United States searched for Travel Excedrin 75K times last year and spent an estimated $84K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
-8.7%
Conversion, latest week
10.3%
Market size, estimated
$84Ka year
Peak month
November8.3× the quietest month
Top search term
excedrin individual packets29K searches a year

02 · Price

A sale here is worth $10.89.

Listings sell for $10.89 on average, from $4.85 to $18.89. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $10.89 that is $8K to $11K a year per listing.

Average price
$10.89under the $15 to $100 sweet spot
Price range
$4.85–$18.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
$8K–$11K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #71 within Non-Aspirin. It carries 10,542 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#71in Non-Aspirin
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
10,542per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
85 months

Products

Top Travel Excedrin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

88

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

2%

  • Brand 137%
  • Brand 224%
  • Brand 317%
  • Brand 410%
  • Brand 57%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Travel Excedrin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '25Spike '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 8.3×

Search terms

Top Travel Excedrin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • excedrin individual packets29K/yr
  • aleve individual packets12K/yr
  • excedrin packets10K/yr
  • excedrin migraine individual packets8K/yr
  • excedrin travel packets4K/yr
  • excedrin migraine extra strength individual packets4K/yr
  • aleve packets4K/yr
  • naproxen individual packets2K/yr
  • excedrin migraine extra strength packets3K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Excedrin

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Ease Of Use”
22%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“costly”
A buyer, on “Value For Money”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Travel Excedrin questions

Answered from the same tracked data.