Is travel electric toothbrush profitable to sell on Amazon United States?

The niche generates $9.9M/yr across 43 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -1.1%. Flapen's verdict: Worth a look (55/100).

How competitive is the travel electric toothbrush niche?

6 brands and 109 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in travel electric toothbrush?

Top complaints mined from reviews: Charging, Durability, Quality-Overall. The return rate is 2.0%.

When does demand for travel electric toothbrush peak?

Demand peaks in Sep–Oct; the busiest month runs 14.4× the quietest.

What does it cost to enter the travel electric toothbrush niche?

Listings span $8.92–$289.52; the average listing price is $69.54 (sweet spot $15–$100). The average incumbent carries 14,512 reviews — the moat a new listing must climb.

travel electric toothbrush

Worth a look

Shows a $9.9M/yr market, but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Market size

Incredible$9.9M

$9.9M/yr · 2.8M searches

Avg price

Great$69.54

avg listing price — sweet spot $15–$100

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.0%

return rate — above 5% kills the launch gate

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$8.92–$289.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-1.1%

90-day search growth — must beat 0% to launch

Review moat

Bad14,512

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad99%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, travel electric toothbrush is a $9.9M/yr Amazon United States market (2.8M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 55/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

travel electric toothbrush market data

Units sold / yr: 125K–150K; avg 3,000–4,000/product
Revenue / yr: $8.7M–$10.4M; units × avg price
Conversion rate: 5.1%
Avg BSR: #20
Page quality: 0%
Prime: 98%
Sponsored: 79%
Out of stock: 1.7%
Avg brand age: 39 months
Avg seller age: 145 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 rising

Sellers

109

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

41%

Top 20: 80%

Open market

Oral-B55%
Aquasonic26%
SURI15%
Philips Sonicare3%
Bitvae1%
7AM2M1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.1% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 14.4×

Open Trend

Top travel electric toothbrush search terms

oral b io808K/yr -0.9%3.7% conv.
oral b io electric toothbrush391K/yr -15.9%4.3% conv.
aquasonic toothbrush333K/yr -13.1%6.9% conv.
suri toothbrush175K/yr +80.8%2.2% conv.
travel electric toothbrush191K/yr +28.2%3.2% conv.
aquasonic86K/yr +2.9%2.8% conv.
sonic electric toothbrush85K/yr +5.7%1.2% conv.
best electric toothbrush for adults87K/yr -7.1%3.2% conv.
ultrasonic toothbrush97K/yr -29.0%1.8% conv.
aqua sonic toothbrush46K/yr +0.2%5.1% conv.

All search terms

Top travel electric toothbrush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Aquasonic Black Series Ultra Whitening Toothbrush ADA Accepted Electric Toothbrush- 8 Brush Heads & Travel Case 40 000 VPM Electric Motor & Wireless Charging - 4 Modes w Smart Timer

Aquasonic$35.344.6★136,545 rev

Oral-B Rechargeable Electric Toothbrush iO5 Customizable Clean 5 Cleaning Modes Visual Pressure Sensor to Protect Gums Travel Case Black

Oral-B$96.604.4★2,277 rev

Oral-B Rechargeable Electric Toothbrush iO2 Starter Kit 3 Cleaning Modes Automatic Pressure Sensor to Protect Gums 2 Brush Heads Night Black

Oral-B$49.374.3★3,411 rev

SURI$121.594.5★2,243 rev

Oral-B iO Series 3 Limited Deep Clean Rechargeable Electric Toothbrush for Adults Black 3 Modes Smart Pressure Sensor Plaque Removal and Gum Care 2 Replacement Brush Heads Travel Case

Oral-B$71.384.3★18,287 rev

Newest

by launch date

Oral-B Rechargeable Electric Toothbrush iO9 Limited Ultimate Clean 7 Cleaning Modes Interactive Display iSense Charger Charging Travel Case Visible Pressure Sensor 3 Brush Heads Black

Oral-B$289.52323 rev

SURI$121.592,243 rev

SURI$92.722,243 rev

SURI$121.122,243 rev

Oral-B iO Series 2 Limited Simple Clean Rechargeable Electric Toothbrush for Adults Night Black 3 Modes Automatic Pressure Sensor for Gum Care Travel Case

Oral-B$60.451,772 rev

1y ago

What buyers say about travel electric toothbrush

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money15%

“Great buy”

Quality-Overall14%

“Seems like a well made quality tool”

Charging7%

“Easy charging”

Tooth Brightening5%

“Sparkling teeth”

Battery Life5%

“Battery last long time”

Ease Of Use5%

“Easy to handle”

Ease Of Cleaning5%

“cleans tremendously well”

Advertised Vs Actual Product5%

“As Expected”

Cleansing4%

“Cleans wonderfully”

Brush Quality4%

“Cool brush”

What buyers complain about

Charging21%

“Didn't charge”

Durability20%

“Breaks quickly”

Quality-Overall6%

“Dramatic drop in quality”

Battery Life6%

“Bad Battery Life”

Value For Money4%

“Expensive”

Ease Of Cleaning4%

“Very hard to keep clean”

Size-Overall4%

“getting shorter”

Ease Of Use3%

“difficult to hold”

Functionality-Overall3%

“Didnt work”

Strength2%

“Not strong”

Top return reasons

Charging25%

Functionality-Overall13%

Size-Overall13%

Value For Money10%

Advertised Vs Actual Product8%

Product Condition4%

Defective Material/Parts4%

Quality-Overall2%

Color2%

Strength2%

Common questions

Is travel electric toothbrush profitable to sell on Amazon United States?: The niche generates $9.9M/yr across 43 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -1.1%. Flapen's verdict: Worth a look (55/100).
How competitive is the travel electric toothbrush niche?: 6 brands and 109 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in travel electric toothbrush?: Top complaints mined from reviews: Charging, Durability, Quality-Overall. The return rate is 2.0%.
When does demand for travel electric toothbrush peak?: Demand peaks in Sep–Oct; the busiest month runs 14.4× the quietest.
What does it cost to enter the travel electric toothbrush niche?: Listings span $8.92–$289.52; the average listing price is $69.54 (sweet spot $15–$100). The average incumbent carries 14,512 reviews — the moat a new listing must climb.

travel electric toothbrush

travel electric toothbrush market data

Competition & brand share

Demand & seasonality

Top travel electric toothbrush search terms

Top travel electric toothbrush products on Amazon

Top sellers

Newest

Trending

What buyers say about travel electric toothbrush

What buyers love

What buyers complain about

Top return reasons

Common questions

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