travel dish soap
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Price range
Great$2.16–$61.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.18avg listing price — sweet spot $15–$100
Market size
Good$624K$624K/yr · 390K searches
Growth
Good+28.3%90-day search growth — must beat 0% to launch
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad25,194.55avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, travel dish soap is a $624K/yr Amazon United States market (390K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 56/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
travel dish soap market data
- Units sold / yr
- 40K–50K
- avg 1,250–1,500/product
- Revenue / yr
- $567K–$709K
- units × avg price
- Conversion rate
- 11.3%
- Avg BSR
- #113
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 41%
- Out of stock
- 1.1%
- Avg brand age
- 45 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
725
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
65%
Top 20: 98%
Open market
13%
- Dawn59%
- Dapple14%
- Palmolive4%
- Dreft4%
- Two Pillars3%
- Mrs. MEYER'S3%
- Open — no brand owns it (8 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +28.3% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.5×
Top travel dish soap search terms
- travel dish soap96K/yr
- small dish soap48K/yr
- travel size dish soap43K/yr
- mini dish soap43K/yr
- dish soap small21K/yr
- small dawn dish soap18K/yr
- dawn dish soap small14K/yr
- dish soap travel size12K/yr
- mini dawn dish soap11K/yr
- travel dawn dish soap9K/yr
Top travel dish soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dawn Platinum Dish Soap Fresh Rain Scent Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Tough Grease Removal 13 oz
Dawn$3.044.8★60,434 rev
Dawn Ultra Dishwashing Liquid Soap
Dawn$7.074.8★120,638 rev
Dapple Baby Fragrance-Free Baby Bottle & Dish Soap - (2 Pack) 3 fl oz - Plant-Powered Cleaner for Bottles Pump Parts and Sippy Cups - Travel Size
Dapple$6.004.5★2,430 rev
Value Pack of 3 Dawn Procter & Gamble 39713 Dish Soap Ultra Original 7.5-oz. Each
Dawn$12.384.8★114,714 rev
Dawn EZ-Squeeze Ultra Dish Soap Dishwashing Liquid Original Dish Soap Refill 22 fl oz
Dawn$3.674.8★23,936 rev
Newest
by launch dateDawn Platinum Dish Soap Fresh Rain Scent Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Tough Grease Removal 13 oz
Dawn$3.0460,434 rev
Dawn Ultra Dish Soap Bulk Dishwashing Liquid Detergent Grease Removal Original Scent 5.8 oz (Case of 24)
P&G PROFESSIONAL$31.2759 rev
Coleman Camp Soap Sheets 25 Travel Soap Sheets for Camping Hiking & Backpacking Perforated for 50 Washes Dissolves Instantly in Hot or Cold Water TSA-Approved for Travel
Coleman$6.06126 rev
Uncle Todds Wild Wash Biodegradable Soap Camping Soap Ideal for Dishes Body Hands and Clothes - 4oz Sage Scent
Uncle Todd's$9.87184 rev
50 Pcs Dish Cleaning Wipes Individually Wrapped Travel Dish Soap Wipes Portable Cleaning Wipes Disposable Wipes for Kitchen Outdoor Traveling Camping Quick Clean Lemon Scent
SLequipo$11.9042 rev
Trending
90-day click momentumDawn Platinum Dish Soap Fresh Rain Scent Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Tough Grease Removal 13 oz
Dawn$3.044.8★
Dawn Ultra Dishwashing Liquid Soap
Dawn$7.074.8★
Uncle Todds Wild Wash Biodegradable Soap Camping Soap Ideal for Dishes Body Hands and Clothes - 4oz Sage Scent
Uncle Todd's$9.874.6★
Dawn Ultra Dish Soap Bulk Dishwashing Liquid Detergent Grease Removal Original Scent 5.8 oz (Case of 24)
P&G PROFESSIONAL$31.274.0★
Dawn Procter & Gamble 39713 Dish Soap Ultra Original 7-oz. - Quantity 1
Dawn$8.124.8★
What buyers say about travel dish soap
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans really well”
“Delightful Scent”
“Good value for the money”
“Best on the market”
“Is easy to handle”
“cleans grease quickly”
“Gets the job done”
“Just as advertised”
“it fits anywhere”
“cleans really well”
What buyers complain about
“Leaking when arrived”
“smells a bit different”
“WAY too small of a container”
“wasn't much of a powerful cleaner”
“The price may seem a little high”
“Watered down”
“Difficult To Use”
“And cuts grease”
“I have a rash in between my fingers”
“Meyers products are misleading”
Top return reasons
Common questions
- Is travel dish soap profitable to sell on Amazon United States?
- The niche generates $624K/yr across 22 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +28.3%. Flapen's verdict: Worth a look (56/100).
- How competitive is the travel dish soap niche?
- 14 brands and 725 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in travel dish soap?
- Top complaints mined from reviews: Leak-Proof, Smell, Size-Overall. The return rate is 0.1%.
- When does demand for travel dish soap peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 2.5× the quietest.
- What does it cost to enter the travel dish soap niche?
- Listings span $2.16–$61.31; the average listing price is $14.18 (sweet spot $15–$100). The average incumbent carries 25,195 reviews — the moat a new listing must climb.