Travel Baby
FailShoppers spend an estimated $68K a year here, so Travel Baby is a Fail.
- Flapen Score
- 41 / 100Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 4941
- Market size
- $68K/yr189K searches / yr
- 90-day growth
- +18.5%search demand this quarter
- Competition
- 69%top-5 click share · 13 brands · 24 sellers
Flapen Score
Travel Baby against its category
The dotted line is the Health & Household average. Past it, Travel Baby is stronger. Inside it, weaker.
Market
The Travel Baby market on Amazon at a glance
Shoppers on Amazon United States searched for Travel Baby 189K times last year and spent an estimated $68K. The top 5 brands take 69% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.
- Searches, last 12 months
- 189K
- Growth, 90 days vs prior 90
- +18.5%
- Conversion, latest week
- 3.1%
- Market size, estimated
- $68Ka year
- Top search term
- travel baby60K searches a year
02 · Price
A sale here is worth $11.58.
Listings sell for $11.58 on average, from $3.73 to $27.56. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $11.58 that is $3K to $6K a year per listing.
- Average price
- $11.58under the $15 to $100 sweet spot
- Price range
- $3.73–$27.56
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Laundry. It carries 7,261 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #8in Laundry
- Average rating
- 4.69 starsAmazon United States average 4.42 stars
- Average reviews
- 7,261per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Travel Baby products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Miss Mouths Messy Eater Stain Treater Pen - 2 Pack To Go Instant Stain Remover Pen - Newborn & Baby Essentials - On-The-Go & Travel Essentials
- Price
- $13.42
- Rating
- 4.1/5
- Reviews
- 444
- Age
- 1y ago

Glad for Kids Shark Disposable Paper Bibs with Crumb Catcher Absorbent Leakproof Bibs for Toddlers and Babies Mess Free Feeding Crafts Parties and Travel Use 30 Count
- Price
- $8.29
- Rating
- 4.6/5
- Reviews
- 1,700
- Age
- 3y ago

The Honest Company Babes Mini Must Haves Gift Set Travel Size Hypoallergenic Lavender Bathtime Essentials Shampoo Body Wash (2 fl oz) Face Lotion (1 Bubble Bath
- Price
- $11.40
- Rating
- 4.7/5
- Reviews
- 1,155
- Age
- 3y ago

LittleHugs Toy Straps for Baby 5pcs Adjustable Toy Holder for Stroller Accessories Silicone Tether Pacifier Clip No Throw Travel Essential Leash for High Chair Car Seat (5-Pack)
- Price
- $8.67
- Rating
- 4.8/5
- Reviews
- 2,280
- Age
- 2y ago

Dapple Baby Fragrance-Free Baby Bottle & Dish Soap - (2 Pack) 3 fl oz - Plant-Powered Cleaner for Bottles Pump Parts and Sippy Cups - Travel Size
- Price
- $6.00
- Rating
- 4.8/5
- Reviews
- 32,563
- Age
- 9y ago
Trending
estimated 90-day click momentum
DASMINI Baby & Toddler Wide Brim Sun Hats UPF 50+ Sun Protection Bucket Cap Cute Adjustable Hat (wht Seersucker 0-6M)
- Price
- $17.43
- Rating
- 4.9/5
- Reviews
- 903
- Age
- 6y ago

Bright Starts Pop N Sit Portable Booster Seat 3-in-1 Floor Seat Travel High Chair & Toddler Booster with Feeding Tray Indoor/Outdoor Grey 6 Months3 Years
- Price
- $27.56
- Rating
- 4.6/5
- Reviews
- 10,109
- Age
- 2y ago

Miss Mouths Messy Eater Stain Treater Pen - 2 Pack To Go Instant Stain Remover Pen - Newborn & Baby Essentials - On-The-Go & Travel Essentials
- Price
- $13.42
- Rating
- 4.1/5
- Reviews
- 444
- Age
- 1y ago

Glad for Kids Shark Disposable Paper Bibs with Crumb Catcher Absorbent Leakproof Bibs for Toddlers and Babies Mess Free Feeding Crafts Parties and Travel Use 30 Count
- Price
- $8.29
- Rating
- 4.6/5
- Reviews
- 1,700
- Age
- 3y ago

LittleHugs Toy Straps for Baby 5pcs Adjustable Toy Holder for Stroller Accessories Silicone Tether Pacifier Clip No Throw Travel Essential Leash for High Chair Car Seat (5-Pack)
- Price
- $8.67
- Rating
- 4.8/5
- Reviews
- 2,280
- Age
- 2y ago
Newest
by launch date
Miss Mouths Messy Eater Stain Treater Pen - 2 Pack To Go Instant Stain Remover Pen - Newborn & Baby Essentials - On-The-Go & Travel Essentials
- Price
- $13.42
- Rating
- 4.1/5
- Reviews
- 444
- Age
- 1y ago

Momcozy Bottle Brush Set - Baby Bottle Cleaner Kit with Silicone Brush Nipple Brush Straw Brush Soap Dispenser Drying Rack - 7 in 1 Bottle Cleaning Tool for Home and Travel Green
- Price
- $15.47
- Rating
- 4.6/5
- Reviews
- 2,883
- Age
- 2y ago

Bright Starts Pop N Sit Portable Booster Seat 3-in-1 Floor Seat Travel High Chair & Toddler Booster with Feeding Tray Indoor/Outdoor Grey 6 Months3 Years
- Price
- $27.56
- Rating
- 4.6/5
- Reviews
- 10,109
- Age
- 2y ago

LittleHugs Toy Straps for Baby 5pcs Adjustable Toy Holder for Stroller Accessories Silicone Tether Pacifier Clip No Throw Travel Essential Leash for High Chair Car Seat (5-Pack)
- Price
- $8.67
- Rating
- 4.8/5
- Reviews
- 2,280
- Age
- 2y ago

Bottle Brush Set -Baby Travel Essential-6 in 1 Bottle Cleaner Kit with Silicone Bottle Brush Nipple Cleaner Brush Straw Brush Soap Dispenser Storage Box Bottle Drying Rack for Home and Travel(Green)
- Price
- $19.45
- Rating
- 4.7/5
- Reviews
- 925
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
24
Est. top-5 brand share
69%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
26%
- Miss Mouth's49%
- Glad6%
- The Honest Company5%
- LittleHugs5%
- Dapple5%
- Ubbi5%
Demand
Travel Baby search demand
Weekly searches over the year. Pick a range.
Search terms
Top Travel Baby search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- travel baby60K/yr
- traveling with baby must haves25K/yr
- infant travel19K/yr
- traveling baby essentials11K/yr
- travel must haves for baby10K/yr
- miss mouths messy eater stain treater pen7K/yr
- baby traveling must haves13K/yr
- travel necessities for baby8K/yr
- two under two must haves baby9K/yr
- newborn travel7K/yr
Reviews and returns
What reviews say buyers love and hate about Travel Baby
We read the reviews and the return reasons for every product selling here.
“smells very different”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Travel Baby questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









