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Trash Can Deodorizer

Maybe

Search demand grew +375.0% this quarter. But prices span $2.16–$11.86, mostly outside the sweet spot, so Trash Can Deodorizer is a Maybe.

Flapen Score
56
56 / 100
Top 21% of 14,768 Health & Household niches · +7 vs the category median of 49
Market size
$628K/yr894K searches / yr
90-day growth
+375.0%search demand this quarter
Competition
97%top-5 click share · 6 brands · 15 sellers

Flapen Score

Trash Can Deodorizer against its category

The dotted line is the Health & Household average. Past it, Trash Can Deodorizer is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Trash Can Deodorizer market on Amazon at a glance

Shoppers on Amazon United States searched for Trash Can Deodorizer 894K times last year and spent an estimated $628K. The top 5 brands take 97% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 894K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +375.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $628K a year.

Searches, last 12 months
894K
Growth, 90 days vs prior 90
+375.0%
Conversion, latest week
8.3%
Market size, estimated
$628Ka year
Peak month
June3.6× the quietest month
Top search term
febreze trash can deodorizer159K searches a year

02 · Price

A sale here is worth $8.43.

Listings sell for $8.43 on average, from $2.16 to $11.86. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At $8.43 that is $42K to $51K a year per listing.

Average price
$8.43under the $15 to $100 sweet spot
Price range
$2.16–$11.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
5,000–6,000
Revenue per listing a year
$42K–$51K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #38 within Air Fresheners. It carries 3,697 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#38in Air Fresheners
Average rating
4.08 starsAmazon United States average 4.42 stars
Average reviews
3,697per listing
Listings tracked
6

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
54 months

Products

Top Trash Can Deodorizer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

15

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 161%
  • Brand 214%
  • Brand 310%
  • Brand 47%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (0%)

Demand

Trash Can Deodorizer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.6×

Search terms

Top Trash Can Deodorizer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • febreze trash can deodorizer159K/yr
  • trash can deodorizer248K/yr
  • garbage can deodorizer92K/yr
  • febreze trash can deodorizer refills29K/yr
  • febreze trash odor fighter26K/yr
  • febreze trash25K/yr
  • trash can deodorizer stick on43K/yr
  • trash can odor eliminator52K/yr
  • trash can air freshener35K/yr
  • stick ups air freshener48K/yr

Reviews and returns

What reviews say buyers love and hate about Trash Can Deodorizer

We read the reviews and the return reasons for every product selling here.

49%of positive reviews mention “Smell”
44%of negative reviews mention “Smell”
0.1%of orders come back
“Smell doesnt last”
A buyer, on “Smell”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Trash Can Deodorizer questions

Answered from the same tracked data.