Is toy story wrapping paper profitable to sell on Amazon United States?

The niche generates $136K/yr across 19 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +74.9%. Flapen's verdict: Worth a look (52/100).

How competitive is the toy story wrapping paper niche?

14 brands and 26 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in toy story wrapping paper?

Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 1.4%.

When does demand for toy story wrapping paper peak?

Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the toy story wrapping paper niche?

Listings span $7.34–$14.15; the average listing price is $10.43 (sweet spot $15–$100). The average incumbent carries 310 reviews — the moat a new listing must climb.

toy story wrapping paper

Worth a look

Shows low returns (1.4%), but prices mostly outside the sweet spot ($7.34–$14.15) keeps it on the watch list.

Returns

Great1.4%

return rate — above 5% kills the launch gate

Review moat

Great309.53

avg incumbent reviews — the moat a new listing must climb

Growth

Great+74.9%

90-day search growth — must beat 0% to launch

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Avg price

Okay$10.43

avg listing price — sweet spot $15–$100

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$136K

$136K/yr · 191K searches

Price range

Bad$7.34–$14.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, toy story wrapping paper is a $136K/yr Amazon United States market (191K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

toy story wrapping paper market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: $104K–$130K; units × avg price
Conversion rate: 6.8%
Avg BSR: #749
Page quality: 0%
Prime: 100%
Sponsored: 84%
Out of stock: 12.5%
Avg brand age: 28 months
Avg seller age: 170 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

15%

EYQQM51%
LaVenty11%
WRAPAHOLIC8%
Disney7%
Hallmark5%
lopmou4%
Open — no brand owns it (8 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +74.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Open Trend

Top toy story wrapping paper search terms

toy story wrapping paper119K/yr +74.5%5.7% conv.
toy story wrapping paper birthday boy26K/yr +69.4%7.7% conv.
toy story gift wrap11K/yr +107.5%5.1% conv.
toy story wrapping paper roll9K/yr +58.7%4.1% conv.
buzz lightyear wrapping paper7K/yr +60.2%7.1% conv.
toy story christmas wrapping paper13K/yr +238.9%0.0% conv.
toy story wrapping paper christmas5K/yr -45.3%0.0% conv.

All search terms

Top toy story wrapping paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

EYQQM Pack of 5 Gift Wrapping Paper 20 x 30 Kraft Paper Quality Wrapping Paper Sheets Pack for Kids Birthday Party Storage Festive Decoration (Blue Sky)

EYQQM$9.854.4★186 rev

EYQQM Pack of 5 Gift Wrapping Paper 20 x 30 Kraft Paper Wrapping Paper Sheets Pack for Kids Birthday Party Storage Festive Decoration (Green Fly)

EYQQM$8.774.4★128 rev

LaVenty Toy Party Supplies Wrapping Paper Cowboy Wrap Paper Desert DIY Craft for Birthday Party Decoration

LaVenty$13.144.3★18 rev

EYQQM Pack of 5 Gift Wrapping Paper 20 x 30 Kraft Paper Quality Wrapping Paper Sheets Pack for Kids Birthday Party Storage Festive Decoration (Stripes Themed Party)

EYQQM$8.554.5★50 rev

WRAPAHOLIC Happy Birthday Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Cartoon Story Blue Sky and Cloud Wrapping Paper for Kids Boys Girls Birthday Baby Shower

WRAPAHOLIC$9.894.6★139 rev

Newest

by launch date

OULUN Toy Theme Birthday Wrapping Paper Sheets Cartoon Themed Birthday Gift Wrapping Paper Sheets for Birthday Party Holiday Gifts 2720 Inch 6 Designs

OULUN$14.001 rev

2mo ago

TagreSpike Cartoon Story 3rd Birthday Gift Bag with Tissue Papers and Card Green Sky Cloud Rocket Theme 3rd Birthday Gift Wrapping Paper Bag for Kids Story Theme 3 Years Old Party Favors Decorations

TagreSpike$7.92101 rev

4mo ago

AnyDesign 12 Sheets Cartoon Story Wrapping Paper - Not Roll - Toy Cow Print Blue Cloud Gift Wrap Paper Folded Flat for DIY Crafts Birthday Game Party 19.7 x 27.6 Inch

AnyDesign$14.153 rev

5mo ago

lopmou Reversible Happy Birthday Wrapping Paper Roll for Kids Boys Girls - Cartoon Story Blue Sky Chouds and Stars Pattern Gift Wrap for Holiday Baby Shower Party surplies (Total 28.5 sq.ft)

lopmou$9.8734 rev

6mo ago

WRAPAHOLIC Happy Birthday Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Cartoon Story Blue Sky and Cloud Wrapping Paper for Kids Boys Girls Birthday Baby Shower

WRAPAHOLIC$9.89139 rev

8mo ago

What buyers say about toy story wrapping paper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Good quality and the perfect size sheets”

Gifting Purpose14%

“went great with our themed presents”

Value For Money13%

“Great deal”

Size-Overall11%

“Fits perfectly”

Advertised Vs Actual Product8%

“Exactly as described”

Color7%

“The images and colors are bright”

Design-Overall6%

“design was great”

Thickness5%

“Good thick quality wrapping paper that fit the party theme”

Strength3%

“not flimsy either”

Ease Of Use1%

“It's also easy to cut and fold, making the wrapping process smooth and enjoyable”

What buyers complain about

Size-Overall41%

“it was just short”

Advertised Vs Actual Product13%

“I do feel gigantic is misleading”

Quality-Overall8%

“These are very cheaply made”

Material Quality3%

“Cheap material”

Thin3%

“thin material”

Adhesion/Stickiness3%

“good Scotch tape would not adhere to it”

Wrinkles3%

“It arrived folded very small so its all wrinkled”

Color3%

“Also too much trouble to send it back being just a coloring book”

Product Condition3%

“The book did not came new”

Thickness1%

“not super thick”

Top return reasons

Size-Overall54%

Advertised Vs Actual Product19%

Value For Money8%

Quality-Overall4%

Material Quality2%

Wrinkles2%

Smell1%

Color1%

Feet Fit1%

Strength1%

Common questions

Is toy story wrapping paper profitable to sell on Amazon United States?: The niche generates $136K/yr across 19 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +74.9%. Flapen's verdict: Worth a look (52/100).
How competitive is the toy story wrapping paper niche?: 14 brands and 26 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in toy story wrapping paper?: Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 1.4%.
When does demand for toy story wrapping paper peak?: Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the toy story wrapping paper niche?: Listings span $7.34–$14.15; the average listing price is $10.43 (sweet spot $15–$100). The average incumbent carries 310 reviews — the moat a new listing must climb.