Is toy story plates profitable to sell on Amazon United States?

The niche generates $181K/yr across 20 tracked products. 5 of 9 products launched in the last 360 days are still selling. 90-day search growth is +81.4%. Flapen's verdict: Worth a look (57/100).

How competitive is the toy story plates niche?

15 brands and 19 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in toy story plates?

Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.2%.

When does demand for toy story plates peak?

Demand peaks in Jun–Jul; the busiest month runs 3.1× the quietest.

What does it cost to enter the toy story plates niche?

Listings span $7.18–$25.64; the average listing price is $16.02 (sweet spot $15–$100). The average incumbent carries 130 reviews — the moat a new listing must climb.

toy story plates

Worth a look

Shows a thin review moat (130 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Review moat

Great129.55

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.2%

return rate — above 5% kills the launch gate

Growth

Great+81.4%

90-day search growth — must beat 0% to launch

Avg price

Great$16.02

avg listing price — sweet spot $15–$100

Price range

Good$7.18–$25.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$181K

$181K/yr · 239K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, toy story plates is a $181K/yr Amazon United States market (239K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 57/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

toy story plates market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $160K–$200K; units × avg price
Conversion rate: 4.7%
Avg BSR: #1,147
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 12.6%
Avg brand age: 27 months
Avg seller age: 161 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

20%

Glad46%
Practice Star10%
JINHUPANDER10%
DXRZYS5%
OULUN5%
MinFyberd4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +81.4% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 3.1×

Open Trend

Top toy story plates search terms

toy story plates88K/yr +95.5%3.8% conv.
toy story napkins29K/yr +77.2%2.4% conv.
toy story plates and napkins32K/yr +69.7%3.9% conv.
toy story paper plates14K/yr +134.1%5.3% conv.
toy story party plates11K/yr +94.8%2.9% conv.
toy story birthday plates13K/yr +71.2%3.0% conv.
toy story cake plates10K/yr +41.5%2.2% conv.
toy story plate set10K/yr +33.9%0.4% conv.
glad toy story plates5K/yr +409.0%6.5% conv.
toy story plates and cups6K/yr +50.1%3.0% conv.

All search terms

Top toy story plates products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Glad for Kids Disney Pixar Toy Story Disposable Paper Plates for Parties and Everyday Meals Sturdy Kid-Friendly Design for Birthdays and Family Events 8.5 Inch 40 Count

Glad$8.704.9★470 rev

90Pcs Cartoon Birthday Party Supplies Cartoon Plates Napkins Tableware for Toy Theme Birthday Decor for 30 Guests

Practice Star$23.604.8★69 rev

120pcs Birthday Party Supplies Include Cloud Plates Napkins Cup Dessert Plates Disposable Paper Tableware Set Kids Birthday Party Decorations For 30 Guests

JINHUPANDER$20.804.8★85 rev

Glad for Kids Disney Pixar Toy Story Paper Bowls - Disposable Bowls with Kid-Friendly Design Durable and Fun for Snacks Meals and Everyday Use 12 Ounce 40 Count

Glad$8.344.8★175 rev

DXRZYS 41 pcs Themed Party Supplies 20 Plates 20 Napkins and 1 Tablecloth Birthday Party Decorations for Boys and Girls

DXRZYS$12.294.3★41 rev

Newest

by launch date

80 Pcs Toy Movie Story Birthday Decorations Cartoon Disposable Plates Set Includes 10 Dinner Plates 10 Dessert Plates 20 Napkins 10 Paper Cups and 10 Each of Knives Forks and Spoons

Pojamey$19.952 rev

2mo ago

Detanpoly 168Pcs 2nd Birthday Paper Plates Napkins Disposable Tableware Set Two Years Old Birthday Party Supplies for Boys Birthday Party Serve 24 Guests

Detanpoly$20.3738 rev

6mo ago

60 Pcs Cartoon Story Party Paper Plates Toy Inspired Themed Party Supplies 7 Cow Print Sky Blue Cloud Paper Plates Tableware Set Cartoon Story Disposable Dessert Dish for Boys Birthday Parties Decor

MinFyberd$13.786 rev

8mo ago

Tyotrbs Story Party Paper Napkins Inspire Game Party Napkins Supplies Decorations Cow Print Themed Blue Cloud Disposable Napkins Cartoon Theme Dinner Napkins for Birthday (Blue)

Tyotrbs$12.016 rev

9mo ago

171pcs Toy Birthday Party Supplies Include Paper Plates Napkins Cups Banner Tablecloths for Toy Birthday Party Decorations Disposable Tableware Set for Kids Serve 24 Guests

JINHUPANDER$25.6449 rev

9mo ago

What buyers say about toy story plates

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money23%

“fair price”

Quality-Overall22%

“Super cute and great quality for birthday party”

Strength12%

“nothing felt super flimsy”

Color7%

“The colors are bright”

Durability6%

“Adorable and durable”

Design-Overall6%

“Beautifully designed”

Advertised Vs Actual Product4%

“As described”

Leak-Proof3%

“Everything felt sturdy enough for cake, snacks, and drinks, and nothing leaked or fell apart”

Material Quality3%

“Over size material and thickness got the job done very happy little boy”

Size-Overall3%

“They are great size”

What buyers complain about

Size-Overall29%

“table cloths were to short”

Value For Money15%

“Too Expensive”

Quality-Overall11%

“Very cheaply made”

Thickness11%

“could be thicker”

Smell8%

“The balloons had a horrible chemical smell”

Hard Feel6%

“The napkins are rough”

Strength5%

“Very flimsy”

Top return reasons

Size-Overall54%

Value For Money18%

Advertised Vs Actual Product10%

Quality-Overall7%

Thin3%

Color3%

Strength2%

Design-Overall1%

Product Condition1%

Print Quality1%

Common questions

Is toy story plates profitable to sell on Amazon United States?: The niche generates $181K/yr across 20 tracked products. 5 of 9 products launched in the last 360 days are still selling. 90-day search growth is +81.4%. Flapen's verdict: Worth a look (57/100).
How competitive is the toy story plates niche?: 15 brands and 19 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in toy story plates?: Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.2%.
When does demand for toy story plates peak?: Demand peaks in Jun–Jul; the busiest month runs 3.1× the quietest.
What does it cost to enter the toy story plates niche?: Listings span $7.18–$25.64; the average listing price is $16.02 (sweet spot $15–$100). The average incumbent carries 130 reviews — the moat a new listing must climb.