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Toy Story Plates

Maybe

The average product has only 130 reviews. But the products selling today already average 4.6★, so Toy Story Plates is a Maybe.

Flapen Score
57
57 / 100
Top 18% of 14,768 Health & Household niches · +8 vs the category median of 49
Market size
$181K/yr239K searches / yr
90-day growth
+81.4%search demand this quarter
Competition
61%top-5 click share · 15 brands · 19 sellers

Flapen Score

Toy Story Plates against its category

The dotted line is the Health & Household average. Past it, Toy Story Plates is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toy Story Plates market on Amazon at a glance

Shoppers on Amazon United States searched for Toy Story Plates 239K times last year and spent an estimated $181K. The top 5 brands take 76% of clicks. Demand peaks in Jun–Jul. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 239K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +81.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $181K a year.

Searches, last 12 months
239K
Growth, 90 days vs prior 90
+81.4%
Conversion, latest week
4.7%
Market size, estimated
$181Ka year
Peak month
June3.1× the quietest month
Top search term
toy story plates88K searches a year

02 · Price

A sale here is worth $16.02.

Listings sell for $16.02 on average, from $7.18 to $25.64. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $16.02 that is $4K to $8K a year per listing.

Average price
$16.02inside the $15 to $100 sweet spot
Price range
$7.18–$25.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #1,147 within Disposable Plates, Bowls & Cutlery. It carries 130 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
12.6%
Average rank
#1,147in Disposable Plates, Bowls & Cutlery
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
130per listing
Listings tracked
20

04 · Newcomers

5 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
5Amazon's first-year sales bar
Average brand age
27 months

Products

Top Toy Story Plates products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

19

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

20%

  • Brand 146%
  • Brand 210%
  • Brand 310%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Toy Story Plates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 3.1×

Search terms

Top Toy Story Plates search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toy story plates88K/yr
  • toy story napkins29K/yr
  • toy story plates and napkins32K/yr
  • toy story paper plates14K/yr
  • toy story party plates11K/yr
  • toy story birthday plates13K/yr
  • toy story cake plates10K/yr
  • toy story plate set10K/yr
  • glad toy story plates5K/yr
  • toy story plates and cups6K/yr

Reviews and returns

What reviews say buyers love and hate about Toy Story Plates

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Value For Money”
29%of negative reviews mention “Size-Overall”
1.2%of orders come back
“table cloths were to short”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Toy Story Plates questions

Answered from the same tracked data.