Skip to content
66

toy story gift bag

Worth a look

Shows demand growing +113.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 24Growth 95Conversion 74Competition 63Returns 91Price range 84Avg price 74Brand share 81Review moat 81Quality gap 21

Growth

Incredible+113.7%

90-day search growth — must beat 0% to launch

Returns

Great1.2%

return rate — above 5% kills the launch gate

Price range

Great$2.40–$96.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great54%

top-5 brand share — no brand owns this niche

Review moat

Great371.45

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.85

avg listing price — sweet spot $15–$100

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$98K

$98K/yr · 95K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, toy story gift bag is a $98K/yr Amazon United States market (95K searches/yr). The top 5 brands hold 54% of demand. Verdict: Worth a look — 66/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

toy story gift bag market data

Units sold / yr
6K–8K
avg 100–250/product
Revenue / yr
$89K–$119K
units × avg price
Conversion rate
6.9%
Avg BSR
#1,755
Page quality
0%
Prime
100%
Sponsored
88%
Out of stock
9.8%
Avg brand age
26 months
Avg seller age
166 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 rising

Sellers

36

Top-5 brand share

54%

Top 20: 96%

Top-5 click share

47%

Top 20: 86%

Open market

39%

  • Hallmark17%
  • Disney12%
  • TagreSpike10%
  • EIGHTSTATES9%
  • CHENRINDECO7%
  • RTMISA7%

Demand

Weekly Amazon search volume, last 13 weeks — +113.7% search growth over the last 90 days.
5K3KSpike '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Top toy story gift bag search terms

  • toy story gift bag56K/yr
  • toy story gift bags16K/yr
  • toy story bags14K/yr
  • toy story birthday bag8K/yr
All search terms

Top toy story gift bag products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$5K10%$10K15%$15K20%$20K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about toy story gift bag

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Very good quality bags”

Size-Overall15%

“Perfect size”

Taste-Overall9%

“The Goldfish crackers were great taste and quality”

Strength9%

“not flimsy or cheap”

Value For Money7%

“Well worth the money”

Color5%

“colors are vibrant”

Design-Overall5%

“The cartoon story design is genuinely cute and recognizable, the kind of thing that gets an excited look what I got”

Durability5%

“they are pretty durable for whats being put into them”

Gifting Purpose4%

“gift bags”

Material Quality2%

“The quality of the plastic feels very durable”

What buyers complain about

Size-Overall21%

“It actually turned out to be quite a bit larger than I originally expected”

Quality-Overall10%

“Bag is poor quality”

Material Quality7%

“Cheap material”

Ease Of Cleaning6%

“Gets dirty easily”

Machine Wash Suitability4%

“Does not wash well”

Pockets/Compartments4%

“Hole in pocket”

Value For Money4%

“Too much money for a small plastic bag”

Smell4%

“They had a pretty strong plastic odor at first”

Thickness3%

“I really don't see the point of it being there due to how thin it is. more flimsy than cardstock”

Thin2%

“thin material”

Top return reasons

Size-Overall68%
Value For Money8%
Quality-Overall5%
Material Quality4%
Advertised Vs Actual Product4%
Color2%
Strength2%
Wrinkles1%
Print Quality1%
Feet Fit1%

Common questions

Is toy story gift bag profitable to sell on Amazon United States?
The niche generates $98K/yr across 33 tracked products. 2 of 18 products launched in the last 360 days are still selling. 90-day search growth is +113.7%. Flapen's verdict: Worth a look (66/100).
How competitive is the toy story gift bag niche?
24 brands and 36 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in toy story gift bag?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 1.2%.
What does it cost to enter the toy story gift bag niche?
Listings span $2.40–$96.52; the average listing price is $14.85 (sweet spot $15–$100). The average incumbent carries 371 reviews — the moat a new listing must climb.