Tough Skin
FailThe top 5 products take 89% of clicks, so Tough Skin is a Fail.
- Flapen Score
- 43 / 100Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 4943
- Market size
- $73K/yr46K searches / yr
- 90-day growth
- +22.2%search demand this quarter
- Competition
- 89%top-5 click share · 6 brands · 57 sellers
Flapen Score
Tough Skin against its category
The dotted line is the Health & Household average. Past it, Tough Skin is stronger. Inside it, weaker.
Market
The Tough Skin market on Amazon at a glance
Shoppers on Amazon United States searched for Tough Skin 46K times last year and spent an estimated $73K. The top 5 brands take 96% of clicks. Demand peaks in Jul. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 13.7% of those searches ended in a purchase.
Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved +22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.
- Searches, last 12 months
- 46K
- Growth, 90 days vs prior 90
- +22.2%
- Conversion, latest week
- 13.7%
- Market size, estimated
- $73Ka year
- Peak month
- July1.6× the quietest month
- Top search term
- liquid bandage spray18K searches a year
02 · Price
A sale here is worth $11.53.
Listings sell for $11.53 on average, from $5.43 to $29.03. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At $11.53 that is $12K to $14K a year per listing.
- Average price
- $11.53under the $15 to $100 sweet spot
- Price range
- $5.43–$29.03
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $12K–$14K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #185 within Bandages & Bandaging Supplies. It carries 6,484 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #185in Bandages & Bandaging Supplies
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 6,484per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Tough Skin products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
57
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Brand 172%
- Brand 28%
- Brand 38%
- Brand 45%
- Brand 54%
- Brand 64%
- Open — no brand owns it (0%)
Demand
Tough Skin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.6×
Search terms
Top Tough Skin search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- liquid bandage spray18K/yr
- spray bandage9K/yr
- new skin spray8K/yr
- new skin liquid bandage spray3K/yr
- spray on bandage for skin3K/yr
- spray bandage for skin5K/yr
Reviews and returns
What reviews say buyers love and hate about Tough Skin
We read the reviews and the return reasons for every product selling here.
“Was not effective”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tough Skin questions
Answered from the same tracked data.









