Toto Cookies
MaybeAn estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Toto Cookies is a Maybe.
- Flapen Score
- 50 / 100Top 44% of 14,768 Health & Household niches · +1 vs the category median of 4950
- Market size
- $97K/yr73K searches / yr
- 90-day growth
- +12.3%search demand this quarter
- Competition
- 85%top-5 click share · 3 brands · 17 sellers
Flapen Score
Toto Cookies against its category
The dotted line is the Health & Household average. Past it, Toto Cookies is stronger. Inside it, weaker.
Market
The Toto Cookies market on Amazon at a glance
Shoppers on Amazon United States searched for Toto Cookies 73K times last year and spent an estimated $97K. All 3 brands take every click. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 5.3% of those searches ended in a purchase.
Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.
- Searches, last 12 months
- 73K
- Growth, 90 days vs prior 90
- +12.3%
- Conversion, latest week
- 5.3%
- Market size, estimated
- $97Ka year
- Top search term
- toto cookies51K searches a year
02 · Price
A sale here is worth $25.28.
Listings sell for $25.28 on average, from $7.13 to $32.86. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $25.28 that is $6K to $13K a year per listing.
- Average price
- $25.28inside the $15 to $100 sweet spot
- Price range
- $7.13–$32.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $6K–$13K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #200 within Healthy Snacks & Beverages. It carries 93 reviews at 3.88 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 75%
- Out of stock, average day
- 0.0%
- Average rank
- #200in Healthy Snacks & Beverages
- Average rating
- 3.88 starsAmazon United States average 4.42 stars
- Average reviews
- 93per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Toto Cookies products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Toto Soft-Baked Protein Cookies Sea Salt Chocolate Chip 8g Protein 10-ct
- Price
- $32.67
- Rating
- 4.4/5
- Reviews
- 117
- Age
- 3y ago

Toto Soft-Baked Protein Cookies Birthday Cake Cookie 8g Protein 10-ct
- Price
- $32.86
- Rating
- 4.1/5
- Reviews
- 68
- Age
- 3y ago

Toto Soft-Baked Protein Cookies Smores 8g Protein 10-ct
- Price
- $32.66
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 2y ago

Toto Soft-Baked Protein Cookie Peanut Butter Choco Chip 9g Protein 10-ct
- Price
- $32.82
- Rating
- 4.3/5
- Reviews
- 59
- Age
- 3y ago

COOKIE PBC HOCOLATE CHIP
- Price
- $9.06
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 2y ago
Trending
estimated 90-day click momentum
COOKIE PBC HOCOLATE CHIP
- Price
- $9.06
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 2y ago

My Cookie Dealer Protein Cookies Variety Pack (5-Pack 2.2oz Each) - 15-17g of Protein per Cookie - Individually Wrapped Travel Snacks
- Price
- $22.54
- Rating
- 3.7/5
- Reviews
- 453
- Age
- 1y ago

Toto Soft-Baked Protein Cookies Birthday Cake Cookie 8g Protein 10-ct
- Price
- $32.86
- Rating
- 4.1/5
- Reviews
- 68
- Age
- 3y ago

COOKIE BIRTHDAY CAKE
- Price
- $7.13
- Rating
- 2.9/5
- Reviews
- 2
- Age
- 2y ago

Toto Soft-Baked Protein Cookies Smores 8g Protein 10-ct
- Price
- $32.66
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 2y ago
Newest
by launch date
My Cookie Dealer Protein Cookies Variety Pack (5-Pack 2.2oz Each) - 15-17g of Protein per Cookie - Individually Wrapped Travel Snacks
- Price
- $22.54
- Rating
- 3.7/5
- Reviews
- 453
- Age
- 1y ago

COOKIE PBC HOCOLATE CHIP
- Price
- $9.06
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 2y ago

COOKIE BIRTHDAY CAKE
- Price
- $7.13
- Rating
- 2.9/5
- Reviews
- 2
- Age
- 2y ago

Toto Soft-Baked Protein Cookies Smores 8g Protein 10-ct
- Price
- $32.66
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 2y ago

Toto Soft-Baked Protein Cookies Cinnamon Roll 7g Protein 10-ct
- Price
- $32.51
- Rating
- 4.0/5
- Reviews
- 17
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
17
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
85%
Top 20: 100%
Open market
0%
- Toto87%
- TOTO FOODS8%
- My Cookie Dealer5%
- Open — no brand owns it (0%)
Demand
Toto Cookies search demand
Weekly searches over the year. Pick a range.
Search terms
Top Toto Cookies search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- toto cookies51K/yr
- toto cookie10K/yr
- totos cookies6K/yr
- totos3K/yr
- toto protein cookies2K/yr
Reviews and returns
What reviews say buyers love and hate about Toto Cookies
We read the reviews and the return reasons for every product selling here.
“tastes like chemicals”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toto Cookies questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









