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Torch

Torch shows a $6.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals No Dominant Brand

Flapen Score

69
Worth a look

Top 2% of 14,768 Health & Household niches · +20 vs the category median of 49

Market size 98Growth 23Conversion 55Competition 69Returns 98Price range 86Avg price 94Brand share 75Review moat 25Quality gap 68
This niche Category average · 14,768 niches

Is Torch profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Torch is a $6.0M/yr Amazon United States market (5.8M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Dec. Verdict: Worth a look — 69/100.

Torch: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -3.0% over the last 90 days and 4.6% of searches end in a purchase.

$6.0M

revenue / yr

Units sold / yr300K
Search volume / yr-3.0%5.8M
Conversion rate4.6%
Avg price$22.65

Who owns the niche?

The top 5 brands hold 60% of demand, so 40% of the market is open.

40%

open market share

Brands · sellers30 · 65
Top-5 product click share44%
Open market40%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 43 products

Sponsored placement77%
New entrants (1y)5· 5 succeeded
Avg rating4.3★
Avg reviews4,154

Top Torch products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share
TBTEEK Butane Torch Kitchen Torch Cooking Torch with Safety Lock & Adjustable Flame for Cooking BBQ Baking Brulee Creme DIY Soldering(Butane Not Included)

TBTEEK Butane Torch Kitchen Torch Cooking Torch with Safety Lock & Adjustable Flame for Cooking BBQ Baking Brulee Creme DIY Soldering(Butane Not Included)

Price
$14.51
Rating
4.4/5
Reviews
13,240
Age
7y ago
Sondiko Butane Torch Lighter with Visible Fuel Window Refillable Soldering Torch with Adjustable Flame for Welding Resin Art Industrial (Butane Gas Not Included)

Sondiko Butane Torch Lighter with Visible Fuel Window Refillable Soldering Torch with Adjustable Flame for Welding Resin Art Industrial (Butane Gas Not Included)

Price
$17.67
Rating
4.2/5
Reviews
18,022
Age
5y ago
RAVS Butane Torch Lighter DUAL Flame Mode Kitchen Torch Refillable Cooking Torch Gun Creme Brulee Torch Lighter Blow Torch for Cooking Welding Mini Torch Soldering Torch Butane is Not Included

RAVS Butane Torch Lighter DUAL Flame Mode Kitchen Torch Refillable Cooking Torch Gun Creme Brulee Torch Lighter Blow Torch for Cooking Welding Mini Torch Soldering Torch Butane is Not Included

Price
$25.81
Rating
4.3/5
Reviews
3,494
Age
3y ago
TBTeek Butane Torch with Fuel Gauge T907 One-hand Operation Kitchen Torch Lighter with Adjustable Flame for BBQ Baking Brulee Creme Crafts and Soldering(Butane Gas Not Included)

TBTeek Butane Torch with Fuel Gauge T907 One-hand Operation Kitchen Torch Lighter with Adjustable Flame for BBQ Baking Brulee Creme Crafts and Soldering(Butane Gas Not Included)

Price
$13.23
Rating
4.3/5
Reviews
8,062
Age
1y ago
TOMOLO Cigar Lighter Triple Jet Flame Torch Lighter Refillable Butane Lighter with Cigar Punch 2 Pack Charcoal

TOMOLO Cigar Lighter Triple Jet Flame Torch Lighter Refillable Butane Lighter with Cigar Punch 2 Pack Charcoal

Price
$16.43
Rating
4.4/5
Reviews
8,493
Age
7y ago

Trending

90-day click momentum
GUEVARA Butane Torch Lighter with Punch Windproof Double Jet Lighters (Grey)

GUEVARA Butane Torch Lighter with Punch Windproof Double Jet Lighters (Grey)

Price
$12.77
Rating
4.4/5
Reviews
4,649
Age
5y ago
Luxgaze Butane Torch Kitchen Torch Lighter Refillable Big Jet Flame Mini Blow Torch Portable Crme Brulee Torch for Camping Grill Culinary Soldering Cooking Welding BBQ(Gas not Included) Black

Luxgaze Butane Torch Kitchen Torch Lighter Refillable Big Jet Flame Mini Blow Torch Portable Crme Brulee Torch for Camping Grill Culinary Soldering Cooking Welding BBQ(Gas not Included) Black

Price
$9.78
Rating
4.3/5
Reviews
389
Age
1y ago
KOACKL Powerful Propane Torch Gun Kitchen Torch with Adjustable Flame Flamethrower Blow Torch Gun Gas Welding Kits for BBQ Searing Steak Camping & Charcoal Torch Lighter(Tank Not Included)

KOACKL Powerful Propane Torch Gun Kitchen Torch with Adjustable Flame Flamethrower Blow Torch Gun Gas Welding Kits for BBQ Searing Steak Camping & Charcoal Torch Lighter(Tank Not Included)

Price
$65.51
Rating
4.5/5
Reviews
1,306
Age
1y ago
Torch Lighter Butane Refillable Triple Jet Flame Torch Lighters Windproof Adjustable Flame Butane Torch Lighter with Punch 2 Pack (Without Fuel)

Torch Lighter Butane Refillable Triple Jet Flame Torch Lighters Windproof Adjustable Flame Butane Torch Lighter with Punch 2 Pack (Without Fuel)

Price
$15.02
Rating
4.3/5
Reviews
1,934
Age
3y ago
Iwatani PRO2 Culinary Professional Kitchen Butane Torch | Adjustable Flame Shape Strength 2700 F | Sous Vide Crme Brulee Pastries | Anti-flare | Incl. Stabilizing Stand | Butane Fuel Not Included

Iwatani PRO2 Culinary Professional Kitchen Butane Torch | Adjustable Flame Shape Strength 2700 F | Sous Vide Crme Brulee Pastries | Anti-flare | Incl. Stabilizing Stand | Butane Fuel Not Included

Price
$40.08
Rating
4.6/5
Reviews
2,755
Age
10y ago

Newest

by launch date
Luxgaze Butane Torch Kitchen Torch Lighter Refillable Big Jet Flame Mini Blow Torch Portable Crme Brulee Torch for Camping Grill Culinary Soldering Cooking Welding BBQ(Gas not Included) Black

Luxgaze Butane Torch Kitchen Torch Lighter Refillable Big Jet Flame Mini Blow Torch Portable Crme Brulee Torch for Camping Grill Culinary Soldering Cooking Welding BBQ(Gas not Included) Black

Price
$9.78
Rating
4.3/5
Reviews
389
Age
1y ago
ThermoMaven Propane Torch with One-Touch Max Fire Cooking Blow Torch Gun with a Safety Lock Charcoal Lighter Flame Thrower Kitchen Food Torch Head for Grill Sous Vide BBQ (Tank Not Included)

ThermoMaven Propane Torch with One-Touch Max Fire Cooking Blow Torch Gun with a Safety Lock Charcoal Lighter Flame Thrower Kitchen Food Torch Head for Grill Sous Vide BBQ (Tank Not Included)

Price
$55.56
Rating
4.5/5
Reviews
1,212
Age
1y ago
Jo Chef Kitchen Torch with Butane Included Refillable butane torch Lighter with Safety Lock & Adjustable Flame Culinary Blow Torch for Cooking Creme Brulee and Soldering 2 Cans (3.38oz) Included

Jo Chef Kitchen Torch with Butane Included Refillable butane torch Lighter with Safety Lock & Adjustable Flame Culinary Blow Torch for Cooking Creme Brulee and Soldering 2 Cans (3.38oz) Included

Price
$37.57
Rating
4.4/5
Reviews
10,931
Age
1y ago
KOACKL Powerful Propane Torch Gun Kitchen Torch with Adjustable Flame Flamethrower Blow Torch Gun Gas Welding Kits for BBQ Searing Steak Camping & Charcoal Torch Lighter(Tank Not Included)

KOACKL Powerful Propane Torch Gun Kitchen Torch with Adjustable Flame Flamethrower Blow Torch Gun Gas Welding Kits for BBQ Searing Steak Camping & Charcoal Torch Lighter(Tank Not Included)

Price
$65.51
Rating
4.5/5
Reviews
1,306
Age
1y ago
Sondiko Creme Brulee Torch Butane Torch Lighter Refillable Blow Torch with Adjustable Flame Safety Lock for Soldering Kitchen Welding Butane Gas Not Included

Sondiko Creme Brulee Torch Butane Torch Lighter Refillable Blow Torch with Adjustable Flame Safety Lock for Soldering Kitchen Welding Butane Gas Not Included

Price
$11.95
Rating
4.4/5
Reviews
10,054
Age
1y ago

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

$0$242K$484K$726K$968K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

65

Top-5 brand share

60%

Top 20: 91%

Top-5 click share

44%

Top 20: 79%

Open market

37%

  • TBTeek18%
  • Sondiko18%
  • ravs14%
  • TOPKAY6%
  • TOMOLO4%
  • Tencoz4%

Torch demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume5.8MCVR4.6%Products43Brands30Top 5 Brands60%OOS Rate3.5%Rating4.3★Reviews4,154Avg BSR#37
225K175KHoliday '24Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Top Torch search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cigar lighter1.4M/yr
  • torch1.1M/yr
  • butane torch1.1M/yr
  • blow torch296K/yr
  • kitchen torch354K/yr
  • cigar torch136K/yr
  • mini torch163K/yr
  • scorch torch165K/yr
  • creme brulee torch202K/yr
  • cigar torch lighter153K/yr

What reviews say buyers love and hate about Torch

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Quality-Overall17%

“EXCELLENT PRODUCT”

Ease Of Use13%

“Ease of use”

Value For Money12%

“Great Deal”

Advertised Vs Actual Product9%

“Gets the job done”

Fire Resistance5%

“Works great for camp fires”

What buyers complain about

75% of reviews
Durability19%

“Broke in a week”

Quality-Overall16%

“Ineffective product, poor quality”

Functionality-Overall15%

“Did not work”

Leak-Proof7%

“Leaks gas”

Size-Overall4%

“To large”

Torch return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

31%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
34%
2Size-Overall
17%
3Advertised Vs Actual Product
9%
4Leak-Proof
6%
5Value For Money
5%

Common Torch questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Torch 69/100 on Amazon United States — Worth a look. The niche generates $6.0M/yr across 43 tracked products. 5 of 5 products launched in the last 360 days are still selling. Search demand moved -3.0% over the last 90 days.
Search demand for Torch on Amazon United States peaks in Dec, where the busiest month runs 1.9× the quietest.