Torch

Shoppers searched for this 5.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.0M a year.

Searches, last 12 months

5.8M

Growth, 90 days vs prior 90

-3.0%

Conversion, latest week

4.6%

Market size, estimated

$6.0Ma year

Peak month

December1.9× the quietest month

Top search term

cigar lighter1.4M searches a year

Listings sell for $22.65 on average, from $8.42 to $65.51. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 6,000 to 8,000 of them. At $22.65 that is $136K to $181K a year per listing.

Average price

$22.65inside the $15 to $100 sweet spot

Price range

$8.42–$65.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

6,000–8,000

Revenue per listing a year

$136K–$181K

Returns

0.4%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #37 within Lighters & Matches. It carries 4,154 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

3.5%

Average rank

#37in Lighters & Matches

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

4,154per listing

Listings tracked

43

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

49 months