torch
Worth a lookShows a $6.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$6.0M$6.0M/yr · 5.8M searches
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Avg price
Great$22.65avg listing price — sweet spot $15–$100
Price range
Great$8.42–$65.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great60%top-5 brand share — no brand owns this niche
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,153.79avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, torch is a $6.0M/yr Amazon United States market (5.8M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Dec. Verdict: Worth a look — 69/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 250K–300K
- avg 6,000–8,000/product
- Revenue / yr
- $5.7M–$6.8M
- units × avg price
- Launch success
- 100%
- 5 of 5 new (360d)
- Conversion rate
- 4.6%
- Avg BSR
- #37
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 77%
- Out of stock
- 3.5%
- Avg brand age
- 49 months
- Avg seller age
- 163 days
Competition
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
30 falling
Sellers
65
Top-5 brand share
60%
Top 20: 91%
Top-5 click share
44%
Top 20: 79%
Open market
37%
- TBTeek18%
- Sondiko18%
- ravs14%
- TOPKAY6%
- TOMOLO4%
- Tencoz4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.0% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.9×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 43 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TBTEEK Butane Torch Kitchen Torch Cooking Torch with Safety Lock & Adjustable Flame for Cooking BBQ Baking Brulee Creme DIY Soldering(Butane Not Included)
TBTeek$14.514.4★13,240 rev
Sondiko Butane Torch Lighter with Visible Fuel Window Refillable Soldering Torch with Adjustable Flame for Welding Resin Art Industrial (Butane Gas Not Included)
Sondiko$17.674.2★18,022 rev
RAVS Butane Torch Lighter DUAL Flame Mode Kitchen Torch Refillable Cooking Torch Gun Creme Brulee Torch Lighter Blow Torch for Cooking Welding Mini Torch Soldering Torch Butane is Not Included
ravs$25.814.3★3,494 rev
TBTeek Butane Torch with Fuel Gauge T907 One-hand Operation Kitchen Torch Lighter with Adjustable Flame for BBQ Baking Brulee Creme Crafts and Soldering(Butane Gas Not Included)
TBTeek$13.234.3★8,062 rev
TOMOLO Cigar Lighter Triple Jet Flame Torch Lighter Refillable Butane Lighter with Cigar Punch 2 Pack Charcoal
TOMOLO$16.434.4★8,493 rev
Newest
by launch date
SEMKONT Cigar Lighter Triple Jet Torch 6-in-1 Windproof Butane Lighter with V-Cutter Straight Cutter Cigar Holder Draw Enhancer and Twin Nubber Cigar Accessory for Smoking in Gift Box
SEMKONT$30.5247 rev
Anteecana Culinary Professional Kitchen Cooking Torch Upgrade Butane Torch for Cooking Adjustable Flame with Reverse UseButane Gas Not Included
Anteecana$8.42132 rev
RAVS Butane Torch Lighter Premium Metal Creme Brulee Torch with Adjustable Flame & Safety Buckle Cooking Torch for Baking BBQ DIY Green Butane Gas Not Included
ravs$26.862,580 rev
KOACKL Powerful Propane Torch Blow Torch with Adjustable Flame Flamethrower Kitchen Torch Burner Gas Welding Kits for Grill BBQ Searing Steak Camping & Charcoal Torch Lighter(Tank Not Included)
Koackl$55.84404 rev
Luxgaze Butane Torch Kitchen Torch Lighter Refillable Big Jet Flame Mini Blow Torch Portable Crme Brulee Torch for Camping Grill Culinary Soldering Cooking Welding BBQ(Gas not Included) Black
Luxgaze$9.78389 rev
Trending
90-day click momentumSEMKONT Cigar Lighter Triple Jet Torch 6-in-1 Windproof Butane Lighter with V-Cutter Straight Cutter Cigar Holder Draw Enhancer and Twin Nubber Cigar Accessory for Smoking in Gift Box
SEMKONT$30.524.4★
KOACKL Powerful Propane Torch Blow Torch with Adjustable Flame Flamethrower Kitchen Torch Burner Gas Welding Kits for Grill BBQ Searing Steak Camping & Charcoal Torch Lighter(Tank Not Included)
Koackl$55.844.6★
RAVS Butane Torch Lighter Premium Metal Creme Brulee Torch with Adjustable Flame & Safety Buckle Cooking Torch for Baking BBQ DIY Green Butane Gas Not Included
ravs$26.864.4★
Tesonway Cigar Lighter Windproof Refillable Butane Torch Lighter Multifunction Cigar Accessories Butane Lighter with Cigar Holder Cigar Draw Enhancer and Cigar Punch Butane Not Included
Tesonway$10.584.4★
GUEVARA Butane Torch Lighter with Punch Windproof Double Jet Lighters (Grey)
GUEVARA$12.774.4★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“EXCELLENT PRODUCT”
“Ease of use”
“Great Deal”
“Gets the job done”
“Works great for camp fires”
“Works great, has good features”
“Solid construction”
“Really enjoyable lighter”
“they are made of durable material”
“It fits nicely in your hand”
What buyers complain about
“Broke in a week”
“Ineffective product, poor quality”
“Did not work”
“Leaks gas”
“To large”
“FIRE HAZARD”
“Not worth”
“Difficult to fill”
“Very deceiving”
“can't refill”
Top return reasons
Common questions
- Is torch profitable to sell on Amazon United States?
- The niche generates $6.0M/yr across 43 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -3.0%. Flapen's verdict: Worth a look (69/100).
- How competitive is the torch niche?
- 30 brands and 65 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in torch?
- Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 0.4%.
- When does demand for torch peak?
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the torch niche?
- Listings span $8.42–$65.51; the average listing price is $22.65 (sweet spot $15–$100). The average incumbent carries 4,154 reviews — the moat a new listing must climb.
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