Is torch profitable to sell on Amazon United States?

The niche generates $6.0M/yr across 43 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -3.0%. Flapen's verdict: Worth a look (69/100).

How competitive is the torch niche?

30 brands and 65 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in torch?

Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 0.4%.

When does demand for torch peak?

Demand peaks in Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the torch niche?

Listings span $8.42–$65.51; the average listing price is $22.65 (sweet spot $15–$100). The average incumbent carries 4,154 reviews — the moat a new listing must climb.

torch

Worth a look

Shows a $6.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$6.0M

$6.0M/yr · 5.8M searches

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great$22.65

avg listing price — sweet spot $15–$100

Price range

Great$8.42–$65.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great60%

top-5 brand share — no brand owns this niche

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,153.79

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-3.0%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, torch is a $6.0M/yr Amazon United States market (5.8M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Dec. Verdict: Worth a look — 69/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

torch market data

Units sold / yr: 250K–300K; avg 6,000–8,000/product
Revenue / yr: $5.7M–$6.8M; units × avg price
Conversion rate: 4.6%
Avg BSR: #37
Page quality: 0%
Prime: 100%
Sponsored: 77%
Out of stock: 3.5%
Avg brand age: 49 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

30 falling

Sellers

Top-5 brand share

60%

Top 20: 91%

Top-5 click share

44%

Top 20: 79%

Open market

37%

TBTeek18%
Sondiko18%
ravs14%
TOPKAY6%
TOMOLO4%
Tencoz4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.0% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.9×

Open Trend

Top torch search terms

cigar lighter1.4M/yr +18.1%2.8% conv.
torch1.1M/yr -6.4%2.6% conv.
butane torch1.1M/yr -11.8%4.1% conv.
blow torch296K/yr -11.2%2.8% conv.
kitchen torch354K/yr -19.8%6.0% conv.
cigar torch136K/yr +37.0%3.3% conv.
mini torch163K/yr -11.2%3.7% conv.
scorch torch165K/yr -19.3%0.1% conv.
creme brulee torch202K/yr -21.2%7.8% conv.
cigar torch lighter153K/yr +8.5%3.0% conv.

All search terms

Top torch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TBTEEK Butane Torch Kitchen Torch Cooking Torch with Safety Lock & Adjustable Flame for Cooking BBQ Baking Brulee Creme DIY Soldering(Butane Not Included)

TBTeek$14.514.4★13,240 rev

Sondiko Butane Torch Lighter with Visible Fuel Window Refillable Soldering Torch with Adjustable Flame for Welding Resin Art Industrial (Butane Gas Not Included)

Sondiko$17.674.2★18,022 rev

RAVS Butane Torch Lighter DUAL Flame Mode Kitchen Torch Refillable Cooking Torch Gun Creme Brulee Torch Lighter Blow Torch for Cooking Welding Mini Torch Soldering Torch Butane is Not Included

ravs$25.814.3★3,494 rev

TBTeek Butane Torch with Fuel Gauge T907 One-hand Operation Kitchen Torch Lighter with Adjustable Flame for BBQ Baking Brulee Creme Crafts and Soldering(Butane Gas Not Included)

TBTeek$13.234.3★8,062 rev

TOMOLO Cigar Lighter Triple Jet Flame Torch Lighter Refillable Butane Lighter with Cigar Punch 2 Pack Charcoal

TOMOLO$16.434.4★8,493 rev

Newest

by launch date

Luxgaze Butane Torch Kitchen Torch Lighter Refillable Big Jet Flame Mini Blow Torch Portable Crme Brulee Torch for Camping Grill Culinary Soldering Cooking Welding BBQ(Gas not Included) Black

Luxgaze$9.78389 rev

1y ago

ThermoMaven Propane Torch with One-Touch Max Fire Cooking Blow Torch Gun with a Safety Lock Charcoal Lighter Flame Thrower Kitchen Food Torch Head for Grill Sous Vide BBQ (Tank Not Included)

ThermoMaven$55.561,212 rev

1y ago

Jo Chef Kitchen Torch with Butane Included Refillable butane torch Lighter with Safety Lock & Adjustable Flame Culinary Blow Torch for Cooking Creme Brulee and Soldering 2 Cans (3.38oz) Included

Jo Chef$37.5710,931 rev

1y ago

KOACKL Powerful Propane Torch Gun Kitchen Torch with Adjustable Flame Flamethrower Blow Torch Gun Gas Welding Kits for BBQ Searing Steak Camping & Charcoal Torch Lighter(Tank Not Included)

Koackl$65.511,306 rev

1y ago

Sondiko Creme Brulee Torch Butane Torch Lighter Refillable Blow Torch with Adjustable Flame Safety Lock for Soldering Kitchen Welding Butane Gas Not Included

Sondiko$11.9510,054 rev

1y ago

What buyers say about torch

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“EXCELLENT PRODUCT”

Ease Of Use13%

“Ease of use”

Value For Money12%

“Great Deal”

Advertised Vs Actual Product9%

“Gets the job done”

Fire Resistance5%

“Works great for camp fires”

Efficiency4%

“Works great, has good features”

Strength4%

“Solid construction”

Weight Light4%

“Really enjoyable lighter”

Durability3%

“they are made of durable material”

Size-Overall3%

“It fits nicely in your hand”

What buyers complain about

Durability19%

“Broke in a week”

Quality-Overall16%

“Ineffective product, poor quality”

Functionality-Overall15%

“Did not work”

Leak-Proof7%

“Leaks gas”

Size-Overall4%

“To large”

Flammable4%

“FIRE HAZARD”

Value For Money4%

“Not worth”

Ease Of Use3%

“Difficult to fill”

Advertised Vs Actual Product2%

“Very deceiving”

Refills-Overall1%

“can't refill”

Top return reasons

Functionality-Overall34%

Size-Overall17%

Advertised Vs Actual Product9%

Leak-Proof6%

Value For Money5%

Flammable5%

Defective Material/Parts3%

Quality-Overall2%

Durability2%

Refills-Overall1%

Common questions

Is torch profitable to sell on Amazon United States?: The niche generates $6.0M/yr across 43 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -3.0%. Flapen's verdict: Worth a look (69/100).
How competitive is the torch niche?: 30 brands and 65 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in torch?: Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 0.4%.
When does demand for torch peak?: Demand peaks in Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the torch niche?: Listings span $8.42–$65.51; the average listing price is $22.65 (sweet spot $15–$100). The average incumbent carries 4,154 reviews — the moat a new listing must climb.

torch

torch market data

Competition & brand share

Demand & seasonality

Top torch search terms

Top torch products on Amazon

Top sellers

Newest

Trending

What buyers say about torch

What buyers love

What buyers complain about

Top return reasons

Common questions

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