topanga scents laundry detergent
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$32.06avg listing price — sweet spot $15–$100
Price range
Great$9.64–$86.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Good$302K$302K/yr · 180K searches
Review moat
Bad5,043.48avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, topanga scents laundry detergent is a $302K/yr Amazon United States market (180K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Jun. Verdict: Worth a look — 54/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
topanga scents laundry detergent market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- $401K–$481K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #107
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 65%
- Out of stock
- 4.3%
- Avg brand age
- 64 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
663
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
51%
Top 20: 82%
Open market
6%
- Mavwicks39%
- TYLER CANDLE COMPANY29%
- Tide21%
- Kinara2%
- The Laundress1%
- DedCool1%
- Open — no brand owns it (7 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 58 weeks — -6.4% search growth over the last 90 days.Peak months: Jan, Jun · busiest ÷ quietest = 5.2×
Top topanga scents laundry detergent search terms
- mavwicks luxury laundry detergent24K/yr
- tide febreze laundry detergent21K/yr
- sand and fog laundry detergent14K/yr
- tide febreze11K/yr
- laundry detergent scented10K/yr
- diva wash laundry detergent 128 oz7K/yr
- laundry detergent smell good8K/yr
- tide with febreze7K/yr
- mavericks laundry detergent18K/yr
- santal laundry detergent7K/yr
Top topanga scents laundry detergent products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mavwicks - Luxury Laundry Detergent Powder (Luxe) 32 Oz Concentrated for Tough Stains and Odors For All Washing machine types Gentle on Fabrics
Mavwicks$16.923.7★230 rev
Tide Ultra Febreze Liquid Laundry Detergent Spring and Renewal scent 92 fl oz 65 Loads Laundry Detergent Liquid with All-Day Freshness
Tide$14.804.8★1,205 rev
Tyler Gallon Glam Wash Laundry Detergent Diva 128 Fl Oz (Pack of 1)
TYLER CANDLE COMPANY$68.854.8★17,452 rev
Mavwicks - Laundry Liquid Detergent (Luxe) - 32 Oz Laundry Perfume Bottle for Men & Women Stain & Odor Remover Deep Clean Long-Lasting Fragrance and Freshness for All Fabrics
Mavwicks$17.943.8★240 rev
Mavwicks - Laundry Liquid Detergent (Enchanted Rouge) - 32 Oz Laundry Perfume Bottle for Men & Women Stain & Odor Remover Deep Clean Long-Lasting Fragrance and Freshness for All Fabrics
Mavwicks$17.733.8★240 rev
Newest
by launch date
Mavwicks - Luxury Laundry Detergent Powder (Goddess) 32 Oz Concentrated for Tough Stains and Odors For All Washing machine types Gentle on Fabrics
Mavwicks$16.81230 rev
Mavwicks - Luxury Laundry Detergent Powder (Luxe) 32 Oz Concentrated for Tough Stains and Odors For All Washing machine types Gentle on Fabrics
Mavwicks$16.92230 rev
Tide Ultra Febreze Liquid Laundry Detergent Spring and Renewal scent 92 fl oz 65 Loads Laundry Detergent Liquid with All-Day Freshness
Tide$14.801,205 rev
Mavwicks - Laundry Liquid Detergent (Luxe) - 32 Oz Laundry Perfume Bottle for Men & Women Stain & Odor Remover Deep Clean Long-Lasting Fragrance and Freshness for All Fabrics
Mavwicks$17.94240 rev
Mavwicks - Laundry Liquid Detergent (Enchanted Rouge) - 32 Oz Laundry Perfume Bottle for Men & Women Stain & Odor Remover Deep Clean Long-Lasting Fragrance and Freshness for All Fabrics
Mavwicks$17.73240 rev
Trending
90-day click momentum
DedCool Liquid Laundry Detergent in Xtra Milk | Luxurious Scent | Stain-Removing Formula | Infused with Natural Essential Oils | Non-Toxic | Up to 60 Washes | 32 fl oz
DedCool$32.803.8★
Tide Plus Febreze Freshness Spring & Renewal He Turbo Clean Liquid Laundry Detergent 154 Fl Oz 100 Loads 154 Fl Oz
Tide$45.724.7★
Tide Plus Boost of Ultra Downy Liquid Laundry Detergent April Fresh Scent 148 fl oz 105 Loads Laundry Detergent Liquid with Long-Lasting Freshness
Tide$22.634.8★
Mavwicks - Laundry Liquid Detergent (Luxe) - 32 Oz Laundry Perfume Bottle for Men & Women Stain & Odor Remover Deep Clean Long-Lasting Fragrance and Freshness for All Fabrics
Mavwicks$17.943.8★
Mavwicks - Laundry Liquid Detergent (Brazilian Summers) - 32 Oz Laundry Perfume Bottle for Men & Women Stain & Odor Remover Deep Clean Long-Lasting Fragrance and Freshness for All Fabrics
Mavwicks$17.823.8★
What buyers say about topanga scents laundry detergent
What buyers praise and complain about, mined from review topics.What buyers love
“Clean scent”
“Cleans really well”
“Reasonable price”
“good quality, arrived fast, thanks”
“cleans well”
“Good delicate wash product”
“As advertised”
“Perfect size”
“has a lasting scent”
“Perfect for sensitive noses and skin”
What buyers complain about
“Very strong smell”
“Its expensive”
“it arrived leaking and open”
“Watered Down”
“Too small”
“Laundry not clean”
“RASH ALL OVER”
“whenever we wash with this product, someone always stops us”
“Not a strong”
“Sadly it stained my clothes”
Top return reasons
Common questions
- Is topanga scents laundry detergent profitable to sell on Amazon United States?
- The niche generates $302K/yr across 40 tracked products. 11 of 15 products launched in the last 360 days are still selling. 90-day search growth is -6.4%. Flapen's verdict: Worth a look (54/100).
- How competitive is the topanga scents laundry detergent niche?
- 13 brands and 663 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in topanga scents laundry detergent?
- Top complaints mined from reviews: Smell, Value For Money, Leak-Proof. The return rate is 0.3%.
- When does demand for topanga scents laundry detergent peak?
- Demand peaks in Jan–Jun; the busiest month runs 5.2× the quietest.
- What does it cost to enter the topanga scents laundry detergent niche?
- Listings span $9.64–$86.92; the average listing price is $32.06 (sweet spot $15–$100). The average incumbent carries 5,043 reviews — the moat a new listing must climb.