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Toothpicks

Maybe

An estimated 0.3% of orders come back. But prices span $2.96–$10.58, mostly outside the sweet spot, so Toothpicks is a Maybe.

Flapen Score
51
51 / 100
Top 40% of 14,768 Health & Household niches · +2 vs the category median of 49
Market size
$2.7M/yr3.0M searches / yr
90-day growth
+2.3%search demand this quarter
Competition
74%top-5 click share · 10 brands · 104 sellers

Flapen Score

Toothpicks against its category

The dotted line is the Health & Household average. Past it, Toothpicks is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toothpicks market on Amazon at a glance

Shoppers on Amazon United States searched for Toothpicks 3.0M times last year and spent an estimated $2.7M. The top 5 brands take 81% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 15.3% of those searches ended in a purchase.

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.7M a year.

Searches, last 12 months
3.0M
Growth, 90 days vs prior 90
+2.3%
Conversion, latest week
15.3%
Market size, estimated
$2.7Ma year
Peak month
December1.2× the quietest month
Top search term
toothpicks1.8M searches a year

02 · Price

A sale here is worth $5.89.

Listings sell for $5.89 on average, from $2.96 to $10.58. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 30,000 to 40,000 of them. At $5.89 that is $177K to $236K a year per listing.

Average price
$5.89under the $15 to $100 sweet spot
Price range
$2.96–$10.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500K–600K
Units per listing a year
30,000–40,000
Revenue per listing a year
$177K–$236K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Toothpicks. It carries 10,074 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#10in Toothpicks
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
10,074per listing
Listings tracked
14

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Toothpicks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

104

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

12%

  • Brand 138%
  • Brand 215%
  • Brand 312%
  • Brand 49%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (4 brands, 12%)

Demand

Toothpicks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Toothpicks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toothpicks1.8M/yr
  • tooth picks278K/yr
  • toothpicks wooden93K/yr
  • toothpick183K/yr
  • tooth picks wooden121K/yr
  • tooth pick97K/yr
  • palillos de dientes60K/yr
  • bamboo toothpicks52K/yr
  • wooden toothpicks55K/yr
  • toothpicks for teeth47K/yr

Reviews and returns

What reviews say buyers love and hate about Toothpicks

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Quality-Overall”
0.3%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Toothpicks questions

Answered from the same tracked data.