Is toothpicks profitable to sell on Amazon United States?

The niche generates $2.7M/yr across 14 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.3%. Flapen's verdict: Worth a look (51/100).

How competitive is the toothpicks niche?

10 brands and 104 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in toothpicks?

Top complaints mined from reviews: Quality-Overall, Durability, Strength. The return rate is 0.3%.

When does demand for toothpicks peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the toothpicks niche?

Listings span $2.96–$10.58; the average listing price is $5.89 (sweet spot $15–$100). The average incumbent carries 10,074 reviews — the moat a new listing must climb.

toothpicks

Worth a look

Shows low returns (0.3%), but prices mostly outside the sweet spot ($2.96–$10.58) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible15.3%

search→purchase rate — share of searches ending in a sale

Market size

Incredible$2.7M

$2.7M/yr · 3.0M searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Growth

Okay+2.3%

90-day search growth — must beat 0% to launch

Competition

Bad74%

top-5 click share — a locked-up shelf

Review moat

Bad10,074.07

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$5.89

avg listing price — sweet spot $15–$100

Price range

Bad$2.96–$10.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, toothpicks is a $2.7M/yr Amazon United States market (3.0M searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

toothpicks market data

Units sold / yr: 500K–600K; avg 30,000–40,000/product
Revenue / yr: $2.9M–$3.5M; units × avg price
Conversion rate: 15.3%
Avg BSR: #10
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 0.0%
Avg brand age: 49 months
Avg seller age: 147 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

104

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

12%

HOPELF38%
Urbanstrive15%
Damuzhi12%
GUSTO9%
Happy Hippo8%
Oral-B6%
Open — no brand owns it (4 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top toothpicks search terms

toothpicks1.8M/yr -7.5%11.1% conv.
tooth picks278K/yr +13.6%8.9% conv.
toothpicks wooden93K/yr +200.7%17.0% conv.
toothpick183K/yr +5.6%7.1% conv.
tooth picks wooden121K/yr +2.5%13.6% conv.
tooth pick97K/yr +4.1%5.3% conv.
palillos de dientes60K/yr -3.0%4.0% conv.
bamboo toothpicks52K/yr +21.6%6.3% conv.
wooden toothpicks55K/yr +3.6%11.9% conv.
toothpicks for teeth47K/yr +12.0%6.1% conv.

All search terms

Top toothpicks products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HOPELF Bamboo Toothpicks for Teeth Cleaning Appetizer Olive Barbecue Fruit Double-Points Wooden Toothpick.600 Count

HOPELF$4.034.5★3,704 rev

Urbanstrive Sturdy Safe Toothpick Holder with 800 Natural Wood Toothpicks for Teeth Cleaning Unique Home Design Decoration Unusual Gift 2 Pack Green

Urbanstrive$6.744.7★8,279 rev

Damuzhi 1000 Count Bamboo Toothpicks Barbecue Fruits And Teeth Cleaning - Round Double-Pointed Wooden Toothpicks For Appetizers Olives

Damuzhi$3.964.4★638 rev

GUSTO Wooden Bamboo Toothpicks [1500 Count] Round Single Point

GUSTO$6.024.5★4,526 rev

Traditional Single Point Wooden Toothpicks Made from Bamboo Bulk Pack (500) -1 Container (500)

Happy Hippo$5.514.6★163 rev

Newest

by launch date

Traditional Single Point Wooden Toothpicks Made from Bamboo Bulk Pack (1000) in a Bag

Happy Hippo$2.9688 rev

6mo ago

Traditional Single Point Wooden Toothpicks Made from Bamboo Bulk Pack (500) -1 Container (500)

Happy Hippo$5.51163 rev

6mo ago

Oral-B Glide Mint Dental Floss Picks with Long Lasting Scope Flavor 3 Pack of 75 Picks (225 Total)

Oral-B$10.584,317 rev

1y ago

HOPELF Bamboo Toothpicks for Teeth Cleaning Appetizer Olive Barbecue Fruit Double-Points Wooden Toothpick.600 Count

HOPELF$4.033,704 rev

2y ago

TRTRin Bamboo Toothpicks [3000 Count] - With Reusable Toothpick Holder Sturdy Smooth Finish Tooth Picks for Party Appetizer Olive Barbecue Fruit and Teeth Cleaning Green.

TRTRin$8.711,431 rev

3y ago

What buyers say about toothpicks

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Excellent product”

Value For Money14%

“fair price”

Advertised Vs Actual Product11%

“As advertised”

Ease Of Use10%

“Easy to hold and use”

Oral Hygiene7%

“Good value and easy to use just like any reg toothpick”

Strength6%

“Really strong”

Durability6%

“Very durable”

Size-Overall3%

“Length is great”

Efficiency2%

“it was effective”

Thickness2%

“The floss is thick which was great”

What buyers complain about

Quality-Overall24%

“Bad quality”

Durability21%

“Falls Apart”

Strength11%

“Not sturdy”

Thickness7%

“Not as thick as most brands”

Value For Money3%

“Cheap”

Material Quality3%

“Cheap material”

Size-Overall3%

“It was short”

Ease Of Use2%

“can reach hard to get places”

Functionality-Overall2%

“makes the product non functional”

Advertised Vs Actual Product1%

“Not the same”

Top return reasons

Size-Overall21%

Advertised Vs Actual Product13%

Value For Money8%

Quality-Overall7%

Leak-Proof6%

Thin6%

Functionality-Overall4%

Strength4%

Durability3%

Defective Material/Parts3%

Common questions

Is toothpicks profitable to sell on Amazon United States?: The niche generates $2.7M/yr across 14 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.3%. Flapen's verdict: Worth a look (51/100).
How competitive is the toothpicks niche?: 10 brands and 104 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in toothpicks?: Top complaints mined from reviews: Quality-Overall, Durability, Strength. The return rate is 0.3%.
When does demand for toothpicks peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the toothpicks niche?: Listings span $2.96–$10.58; the average listing price is $5.89 (sweet spot $15–$100). The average incumbent carries 10,074 reviews — the moat a new listing must climb.