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Toothpaste Tablets

Maybe

An estimated 0.3% of orders come back. But the top 5 brands take 100% of clicks, so Toothpaste Tablets is a Maybe.

Flapen Score
53
53 / 100
Top 32% of 14,768 Health & Household niches · +4 vs the category median of 49
Market size
$1.8M/yr1.3M searches / yr
90-day growth
+3.0%search demand this quarter
Competition
96%top-5 click share · 5 brands · 6 sellers

Flapen Score

Toothpaste Tablets against its category

The dotted line is the Health & Household average. Past it, Toothpaste Tablets is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toothpaste Tablets market on Amazon at a glance

Shoppers on Amazon United States searched for Toothpaste Tablets 1.3M times last year and spent an estimated $1.8M. All 5 brands take every click. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
+3.0%
Conversion, latest week
7.2%
Market size, estimated
$1.8Ma year
Peak month
October1.8× the quietest month
Top search term
nobs toothpaste tablets441K searches a year

02 · Price

A sale here is worth $19.22.

Listings sell for $19.22 on average, from $9.88 to $43.54. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 25,000 to 30,000 of them. At $19.22 that is $481K to $577K a year per listing.

Average price
$19.22inside the $15 to $100 sweet spot
Price range
$9.88–$43.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
25,000–30,000
Revenue per listing a year
$481K–$577K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #200 within Toothpaste. It carries 1,910 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#200in Toothpaste
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
1,910per listing
Listings tracked
6

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Toothpaste Tablets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 178%
  • Brand 28%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Open — no brand owns it (0%)

Demand

Toothpaste Tablets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Toothpaste Tablets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nobs toothpaste tablets441K/yr
  • toothpaste tablets256K/yr
  • nobs183K/yr
  • no bs toothpaste tablets114K/yr
  • nobs toothpaste105K/yr
  • no bs toothpaste44K/yr
  • nobs nano hydroxyapatite toothpaste18K/yr
  • toothpaste tabs27K/yr
  • no bs25K/yr
  • toothpaste tablets with fluoride25K/yr

Reviews and returns

What reviews say buyers love and hate about Toothpaste Tablets

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Ease Of Use”
26%of negative reviews mention “Value For Money”
0.3%of orders come back
“way too expensive”
A buyer, on “Value For Money”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Toothpaste Tablets questions

Answered from the same tracked data.