Is toothpaste squeezer profitable to sell on Amazon United States?

The niche generates $926K/yr across 25 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Worth a look (51/100).

How competitive is the toothpaste squeezer niche?

16 brands and 21 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in toothpaste squeezer?

Top complaints mined from reviews: Ease Of Use, Functionality-Overall, Size-Overall. The return rate is 1.7%.

When does demand for toothpaste squeezer peak?

Demand peaks in Jan; the busiest month runs 1.6× the quietest.

What does it cost to enter the toothpaste squeezer niche?

Listings span $3.60–$12.63; the average listing price is $7.39 (sweet spot $15–$100). The average incumbent carries 4,176 reviews — the moat a new listing must climb.

toothpaste squeezer

Worth a look

Shows low returns (1.7%), but prices mostly outside the sweet spot ($3.60–$12.63) keeps it on the watch list.

Returns

Great1.7%

return rate — above 5% kills the launch gate

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Market size

Great$926K

$926K/yr · 1.6M searches

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,175.84

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$7.39

avg listing price — sweet spot $15–$100

Growth

Bad-16.8%

90-day search growth — must beat 0% to launch

Price range

Bad$3.60–$12.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, toothpaste squeezer is a $926K/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan. Verdict: Worth a look — 51/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

toothpaste squeezer market data

Units sold / yr: 125K–150K; avg 5,000–6,000/product
Revenue / yr: $924K–$1.1M; units × avg price
Conversion rate: 8.0%
Avg BSR: #18
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 0.0%
Avg brand age: 39 months
Avg seller age: 143 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

55%

Top 20: 94%

Open market

18%

XYKEEY38%
EVOULTES14%
LOVEINUSA13%
Dr. Sheffield's8%
IDM-UTSL5%
Lamy4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.8% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.6×

Open Trend

Top toothpaste squeezer search terms

toothpaste squeezer761K/yr -23.2%7.8% conv.
tube squeezer250K/yr -23.5%5.7% conv.
toothpaste tube squeezer94K/yr -3.2%6.2% conv.
toothpaste squeezer tool56K/yr +27.6%6.4% conv.
tube squeezer tool56K/yr -10.7%4.8% conv.
toothpaste roller squeezer tool34K/yr +16.9%6.0% conv.
metal tube squeezer41K/yr -17.2%5.1% conv.
toothpaste roller37K/yr -8.5%5.4% conv.
tooth pastetooth paste squeeze46K/yr -33.8%7.3% conv.
toothpaste tube roller25K/yr +7.0%6.0% conv.

All search terms

Top toothpaste squeezer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

XYKEEY Set of 2 Toothpaste Squeezer Rollers Metal Toothpaste Tube Wringer Seat Holder Stand (Stainless Steel)

XYKEEY$9.964.6★18,274 rev

EVOULTES 4PCS Toothpaste Squeezer Colorful Plastic Toothpaste Tube Squeezer Toothpaste Dispenser HangingTube Squeezer Tool Toothpaste Clip for Bathroom Suitable for Toothpaste Cream Cosmetics

EVOULTES$3.754.4★742 rev

LOVEINUSA Toothpaste Tube Squeezer 4PCS Toothpaste Squeezer Roller Tool for Bathroom Home Use Assorted Colors

LOVEINUSA$4.714.3★3,285 rev

Dr. Sheffields Stainless Steel Toothpaste Tube Key Toothpaste Squeezer & Roller Fits Multiple Tube Sizes Reduce Waste

Dr. Sheffield's$5.994.2★574 rev

Toothpaste Squeezer Metal Toothpaste Tube Squeezer Paint Tube Wringer for Artist Hair Salon Painter

XYKEEY$10.004.5★4,320 rev

Newest

by launch date

EVOULTES 3 Pack Toothpaste Squeezer Plastic Toothpaste Tube Squeezer Tube Squeezer Bathroom and Kitchen Gadgets for Various Tube Based Cosmetics and Sauces Home and Apartment Essentials

EVOULTES$6.9629 rev

3mo ago

EUTHYMOL Classic Toothpaste Squeezer (Gold) - Luxury Metal Tube Roller Aesthetic Bathroom Accessory Vintage Gift for Euthymol Lovers Tube Squeezer Perfectly Compatible with Euthymol Toothpastes

Euthymol$12.6346 rev

4mo ago

2-Pack Toothpaste Tube Squeezer by JM.JEEMI - Easy Squeeze Dispenser for Kids Manual Roller Clip for Bathroom & Travel Fits Toothpaste Cream & Paint Tubes up to 2.6 Wide

JM.JEEMI$3.99126 rev

5mo ago

Toothpaste Squeezer 2PCS Squeezes More Cleanly Toothpaste Tube Squeezer Secure Hold Stable Twist Toothpaste Roller Squeezer Wall-Mount Storage Tube Squeezer Tool for Various Cosmetics and Sauce

VNYIFAN$7.8578 rev

8mo ago

Toothpaste Squeezer 6Pcs Toothpaste Tube Squeezer Toothpaste Dispenser for Bathroom

LERAO$3.6097 rev

1y ago

What buyers say about toothpaste squeezer

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use17%

“Very handy to have”

Quality-Overall12%

“Excellent Product”

Oral Hygiene12%

“it helps keep the toothpaste tidy”

Advertised Vs Actual Product9%

“As advertised”

Efficiency8%

“Very effective in getting the job done”

Value For Money7%

“Great Value”

Strength4%

“Its sturdy easy to handle”

Durability3%

“The metal construction feels durable”

Size-Overall2%

“Fits perfect”

Design-Overall2%

“Simple design that works”

What buyers complain about

Ease Of Use12%

“Difficult to use”

Functionality-Overall11%

“Not functional”

Size-Overall10%

“Too big”

Oral Hygiene6%

“Useless Product doesnt work at all for toothpaste”

Value For Money5%

“Waste of money”

Quality-Overall4%

“The build quality is quite poor”

Weight Heavy4%

“They are bulky”

Material Quality4%

“Kinda cheap feeling material”

Durability4%

“Broke with 1st use”

Grip3%

“Slips off tube”

Top return reasons

Functionality-Overall29%

Size-Overall29%

Advertised Vs Actual Product7%

Weight Heavy7%

Ease Of Use3%

Defective Material/Parts3%

Compatibility-Overall3%

Quality-Overall3%

Material Quality2%

Oral Hygiene2%

Common questions

Is toothpaste squeezer profitable to sell on Amazon United States?: The niche generates $926K/yr across 25 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Worth a look (51/100).
How competitive is the toothpaste squeezer niche?: 16 brands and 21 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in toothpaste squeezer?: Top complaints mined from reviews: Ease Of Use, Functionality-Overall, Size-Overall. The return rate is 1.7%.
When does demand for toothpaste squeezer peak?: Demand peaks in Jan; the busiest month runs 1.6× the quietest.
What does it cost to enter the toothpaste squeezer niche?: Listings span $3.60–$12.63; the average listing price is $7.39 (sweet spot $15–$100). The average incumbent carries 4,176 reviews — the moat a new listing must climb.