toothpaste pump
Worth a lookShows low returns (0.4%), but soft demand (-13.2% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good$3.18–$29.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.60avg listing price — sweet spot $15–$100
Review moat
Okay3,146.63avg incumbent reviews — the moat a new listing must climb
Market size
Okay$152K$152K/yr · 148K searches
Brand share
Bad90%top-5 brand share — brand-locked demand
Growth
Bad-13.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, toothpaste pump is a $152K/yr Amazon United States market (148K searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
toothpaste pump market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $126K–$158K
- units × avg price
- Conversion rate
- 8.1%
- Avg BSR
- #395
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 70%
- Out of stock
- 5.4%
- Avg brand age
- 45 months
- Avg seller age
- 134 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
227
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
42%
Top 20: 82%
Open market
7%
- Colgate66%
- Chrome Cherry11%
- Crest6%
- DR.EMMET5%
- CXYHMG2%
- MOPMS2%
- Open — no brand owns it (7 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top toothpaste pump search terms
- toothpaste pump29K/yr
- kids toothpaste pump26K/yr
- pump toothpaste18K/yr
- toothpaste pump dispenser13K/yr
- pump toothpaste for adults9K/yr
- toothpaste bottle7K/yr
- colgate 2 in 1 whitening toothpaste7K/yr
- kids pump toothpaste8K/yr
- liquid toothpaste7K/yr
- kids toothpaste pump dispenser3K/yr
Top toothpaste pump products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Colgate Kids Toothpaste Pump with Fluoride for Cavity Protection Ages 6+ ADA Accepted Bubble Fruit 4.4 Ounce 6 Pack
Colgate$20.054.8★2,621 rev
Colgate Toothpaste 100ml Pump
Colgate$9.514.4★1,155 rev
Colgate 2-in-1 Whitening with Stain Lifters Toothpaste 4.60 Oz (4 Packs)
Colgate$15.084.6★2,034 rev
Colgate 2 in 1 Whitening Icy Blast Toothpaste & Mouthwash 4.6oz 2pk
Colgate$8.644.7★2,221 rev
Colgate Kids Unicorn Toothpaste Pump 4.4 Ounces
Colgate$4.164.6★58 rev
Newest
by launch date
Chrome Cherry SqueezMe EasyPump Toothpaste Dispenser System No-Mess Dispensing for Kids and Adults Hygienic One-Hand Press Easy Installation Fits Most Standard Tubes Up to 230g White 1-Pack
Chrome Cherry$21.7423 rev
CANOVA Toothpaste Dispenser - No-Waste Countertop Dispenser for Kids & Adults - Vacuum Valve Fits Most Standard Tubes up to 230g Dishwasher-Safe Silicone Cap - Modern Aesthetic Stone Design
Chrome Cherry$29.8937 rev
Chrome Cherry SqueezMe EasyPump Toothpaste Dispenser Cap No-Mess Dispensing for Kids and Adults Easy Installation Fits Most Standard Tubes Up to 230g White 1-Pack
Chrome Cherry$14.1519 rev
Toothpaste with Easy-Press Pump Fresh Floral Mint Flavor Toothpaste Gentle Daily Oral Care Helps Remove Surface Stains Fresh Breath Toothpaste for Adults-7.76 oz (Sakura Bloom Enzyme Toothpaste)
DR.EMMET$11.725 rev
Toothpaste with Easy-Press Pump Hands-Free Toothpaste for Countertop No-Mess & Hygienic Perfect for Family Use Travel-Friendly -7.76 oz (Lavender Calm Probiotic Toothpaste)
DR.EMMET$11.611 rev
Trending
90-day click momentum
Colgate Max Fresh Liquid Toothpaste with Mini Breath Strips Cool Mint 4.6 oz Blue
Colgate$3.344.7★
Toothpaste with Easy-Press Pump Hands-Free Toothpaste for Countertop No-Mess & Hygienic Perfect for Family Use Travel-Friendly -7.76 oz (Coconut Milk Baking Soda Toothpaste)
DR.EMMET$11.244.2★
Toothpaste with Easy-Press Pump Hands-Free Toothpaste for Countertop No-Mess & Hygienic Perfect for Family Use Travel-Friendly -7.76 oz (Lavender Calm Probiotic Toothpaste)
DR.EMMET$11.615.0★
Toothpaste with Easy-Press Pump Fresh Floral Mint Flavor Toothpaste Gentle Daily Oral Care Helps Remove Surface Stains Fresh Breath Toothpaste for Adults-7.76 oz (Sakura Bloom Enzyme Toothpaste)
DR.EMMET$11.722.6★
CANOVA Toothpaste Dispenser - No-Waste Countertop Dispenser for Kids & Adults - Vacuum Valve Fits Most Standard Tubes up to 230g Dishwasher-Safe Silicone Cap - Modern Aesthetic Stone Design
Chrome Cherry$29.893.4★
What buyers say about toothpaste pump
What buyers praise and complain about, mined from review topics.What buyers love
“White teeth”
“Great deal”
“quality is always consistent”
“Easy to Handle”
“My teeth feel clean”
“Work great”
“As promised”
“Cleans great”
“Excellent product works very well for my sensitive teeth for teeth I love it”
“Clean teeth”
What buyers complain about
“Barely works”
“Expensive”
“Hard to operate”
“Difficult to clean”
“Awful dispenser”
“Broke”
“they were all too large”
“No pink”
“it was starting to stain my teeth”
“Pump is stupid”
Top return reasons
Common questions
- Is toothpaste pump profitable to sell on Amazon United States?
- The niche generates $152K/yr across 40 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -13.2%. Flapen's verdict: Worth a look (53/100).
- How competitive is the toothpaste pump niche?
- 13 brands and 227 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in toothpaste pump?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Ease Of Use. The return rate is 0.4%.
- When does demand for toothpaste pump peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the toothpaste pump niche?
- Listings span $3.18–$29.89; the average listing price is $12.60 (sweet spot $15–$100). The average incumbent carries 3,147 reviews — the moat a new listing must climb.