Toothpaste Pump
MaybeAn estimated 0.4% of orders come back. But demand is soft, at -13.2% this quarter, so Toothpaste Pump is a Maybe.
- Flapen Score
- 53 / 100Top 32% of 14,768 Health & Household niches · +4 vs the category median of 4953
- Market size
- $152K/yr148K searches / yr
- 90-day growth
- -13.2%search demand this quarter
- Competition
- 42%top-5 click share · 13 brands · 227 sellers
Flapen Score
Toothpaste Pump against its category
The dotted line is the Health & Household average. Past it, Toothpaste Pump is stronger. Inside it, weaker.
Market
The Toothpaste Pump market on Amazon at a glance
Shoppers on Amazon United States searched for Toothpaste Pump 148K times last year and spent an estimated $152K. The top 5 brands take 90% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 8.1% of those searches ended in a purchase.
Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $152K a year.
- Searches, last 12 months
- 148K
- Growth, 90 days vs prior 90
- -13.2%
- Conversion, latest week
- 8.1%
- Market size, estimated
- $152Ka year
- Peak month
- February1.3× the quietest month
- Top search term
- toothpaste pump29K searches a year
02 · Price
A sale here is worth $12.60.
Listings sell for $12.60 on average, from $3.18 to $29.89. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $12.60 that is $1K to $3K a year per listing.
- Average price
- $12.60under the $15 to $100 sweet spot
- Price range
- $3.18–$29.89
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #395 within Baby & Child Dental Care. It carries 3,147 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 5.4%
- Average rank
- #395in Baby & Child Dental Care
- Average rating
- 4.29 starsAmazon United States average 4.42 stars
- Average reviews
- 3,147per listing
- Listings tracked
- 40
04 · Newcomers
2 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Toothpaste Pump products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Colgate Kids Toothpaste Pump with Fluoride for Cavity Protection Ages 6+ ADA Accepted Bubble Fruit 4.4 Ounce 6 Pack
- Price
- $20.05
- Rating
- 4.8/5
- Reviews
- 2,621
- Age
- 7y ago

Colgate Toothpaste 100ml Pump
- Price
- $9.51
- Rating
- 4.4/5
- Reviews
- 1,155
- Age
- 13y ago

Colgate 2-in-1 Whitening with Stain Lifters Toothpaste 4.60 Oz (4 Packs)
- Price
- $15.08
- Rating
- 4.6/5
- Reviews
- 2,034
- Age
- 18y ago

Colgate 2 in 1 Whitening Icy Blast Toothpaste & Mouthwash 4.6oz 2pk
- Price
- $8.64
- Rating
- 4.7/5
- Reviews
- 2,221
- Age
- 11y ago

Colgate Kids Unicorn Toothpaste Pump 4.4 Ounces
- Price
- $4.16
- Rating
- 4.6/5
- Reviews
- 58
- Age
- 3y ago
Trending
estimated 90-day click momentum
Colgate Max Fresh Liquid Toothpaste with Mini Breath Strips Cool Mint 4.6 oz Blue
- Price
- $3.34
- Rating
- 4.7/5
- Reviews
- 4,942
- Age
- 17y ago

Toothpaste with Easy-Press Pump Hands-Free Toothpaste for Countertop No-Mess & Hygienic Perfect for Family Use Travel-Friendly -7.76 oz (Coconut Milk Baking Soda Toothpaste)
- Price
- $11.24
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 9mo ago

Toothpaste with Easy-Press Pump Hands-Free Toothpaste for Countertop No-Mess & Hygienic Perfect for Family Use Travel-Friendly -7.76 oz (Lavender Calm Probiotic Toothpaste)
- Price
- $11.61
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 9mo ago

Toothpaste with Easy-Press Pump Fresh Floral Mint Flavor Toothpaste Gentle Daily Oral Care Helps Remove Surface Stains Fresh Breath Toothpaste for Adults-7.76 oz (Sakura Bloom Enzyme Toothpaste)
- Price
- $11.72
- Rating
- 2.6/5
- Reviews
- 5
- Age
- 9mo ago

CANOVA Toothpaste Dispenser - No-Waste Countertop Dispenser for Kids & Adults - Vacuum Valve Fits Most Standard Tubes up to 230g Dishwasher-Safe Silicone Cap - Modern Aesthetic Stone Design
- Price
- $29.89
- Rating
- 3.4/5
- Reviews
- 37
- Age
- 8mo ago
Newest
by launch date
Chrome Cherry SqueezMe EasyPump Toothpaste Dispenser System No-Mess Dispensing for Kids and Adults Hygienic One-Hand Press Easy Installation Fits Most Standard Tubes Up to 230g White 1-Pack
- Price
- $21.74
- Rating
- 3.0/5
- Reviews
- 23
- Age
- 8mo ago

CANOVA Toothpaste Dispenser - No-Waste Countertop Dispenser for Kids & Adults - Vacuum Valve Fits Most Standard Tubes up to 230g Dishwasher-Safe Silicone Cap - Modern Aesthetic Stone Design
- Price
- $29.89
- Rating
- 3.4/5
- Reviews
- 37
- Age
- 8mo ago

Chrome Cherry SqueezMe EasyPump Toothpaste Dispenser Cap No-Mess Dispensing for Kids and Adults Easy Installation Fits Most Standard Tubes Up to 230g White 1-Pack
- Price
- $14.15
- Rating
- 2.4/5
- Reviews
- 19
- Age
- 8mo ago

Toothpaste with Easy-Press Pump Fresh Floral Mint Flavor Toothpaste Gentle Daily Oral Care Helps Remove Surface Stains Fresh Breath Toothpaste for Adults-7.76 oz (Sakura Bloom Enzyme Toothpaste)
- Price
- $11.72
- Rating
- 2.6/5
- Reviews
- 5
- Age
- 9mo ago

Toothpaste with Easy-Press Pump Hands-Free Toothpaste for Countertop No-Mess & Hygienic Perfect for Family Use Travel-Friendly -7.76 oz (Lavender Calm Probiotic Toothpaste)
- Price
- $11.61
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
227
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
42%
Top 20: 82%
Open market
7%
- Colgate66%
- Chrome Cherry11%
- Crest6%
- DR.EMMET5%
- CXYHMG2%
- MOPMS2%
- Open — no brand owns it (7 brands, 7%)
Demand
Toothpaste Pump search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Toothpaste Pump search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- toothpaste pump29K/yr
- kids toothpaste pump26K/yr
- pump toothpaste18K/yr
- toothpaste pump dispenser13K/yr
- pump toothpaste for adults9K/yr
- toothpaste bottle7K/yr
- colgate 2 in 1 whitening toothpaste7K/yr
- kids pump toothpaste8K/yr
- liquid toothpaste7K/yr
- kids toothpaste pump dispenser3K/yr
Reviews and returns
What reviews say buyers love and hate about Toothpaste Pump
We read the reviews and the return reasons for every product selling here.
“Barely works”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toothpaste Pump questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









