Toothpaste Gel

Shoppers searched for this 536K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $898K a year.

Searches, last 12 months

536K

Growth, 90 days vs prior 90

-7.1%

Conversion, latest week

13.6%

Market size, estimated

$898Ka year

Peak month

January7.0× the quietest month

Top search term

colgate maxfresh toothpaste117K searches a year

Listings sell for $12.36 on average, from $3.34 to $25.51. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $12.36 that is $25K to $31K a year per listing.

Average price

$12.36under the $15 to $100 sweet spot

Price range

$3.34–$25.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

2,000–2,500

Revenue per listing a year

$25K–$31K

Returns

0.2%of orders · Amazon United States median 2.1%

62% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #276 within Toothpaste. It carries 7,754 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

62%

Prime listings

85%

Out of stock, average day

0.0%

Average rank

#276in Toothpaste

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

7,754per listing

Listings tracked

13

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

69 months