Toothpaste Cavity Protection

Shoppers searched for this 328K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $637K a year.

Searches, last 12 months

328K

Growth, 90 days vs prior 90

+3.5%

Conversion, latest week

16.8%

Market size, estimated

$637Ka year

Top search term

crest cavity protection toothpaste61K searches a year

Listings sell for $11.58 on average, from $1.95 to $19.44. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At $11.58 that is $17K to $23K a year per listing.

Average price

$11.58under the $15 to $100 sweet spot

Price range

$1.95–$19.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

1,500–2,000

Revenue per listing a year

$17K–$23K

Returns

0.3%of orders · Amazon United States median 2.1%

44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #258 within Toothpaste. It carries 5,390 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

44%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#258in Toothpaste

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

5,390per listing

Listings tracked

18

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

70 months