toothpaste cavity protection
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible16.8%search→purchase rate — share of searches ending in a sale
Market size
Good$637K$637K/yr · 328K searches
Avg price
Okay$11.58avg listing price — sweet spot $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Price range
Okay$1.95–$19.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,389.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, toothpaste cavity protection is a $637K/yr Amazon United States market (328K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
toothpaste cavity protection market data
- Units sold / yr
- 50K–60K
- avg 1,500–2,000/product
- Revenue / yr
- $579K–$695K
- units × avg price
- Conversion rate
- 16.8%
- Avg BSR
- #258
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 44%
- Out of stock
- 0.0%
- Avg brand age
- 70 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
2 flat
Sellers
204
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Crest53%
- Colgate47%
Demand
Weekly Amazon search volume, last 26 weeks — +3.5% search growth over the last 90 days.Top toothpaste cavity protection search terms
- crest cavity protection toothpaste61K/yr
- colgate cavity protection toothpaste53K/yr
- crest regular toothpaste21K/yr
- colgate cavity protection16K/yr
- crest cavity protection regular paste20K/yr
- toothpaste cavity protection15K/yr
- non whitening toothpaste13K/yr
- colgate total clean mint toothpaste11K/yr
- colgate clean mint toothpaste10K/yr
- cavity protection toothpaste11K/yr
Top toothpaste cavity protection products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crest Toothpaste 8.2 Ounce Cavity Protection Regular (Pack of 2)
Crest$8.834.8★230 rev
Colgate Cavity Protection Toothpaste with Fluoride Minty Great Regular Flavor Anti Cavity Toothpaste 6 Pack 6 Oz Tubes
Colgate$9.844.8★65,572 rev
Colgate Cavity Protection Toothpaste with Fluoride - 2.5 ounce + 60% Free - 2 Pack
Colgate$5.994.5★1,252 rev
Crest Cavity Protection Toothpaste Regular - 8.2 oz Pack of 5
Crest$17.834.8★658 rev
Crest Cavity Protection Toothpaste Regular Paste 4.2 Oz
Crest$6.254.6★374 rev
Newest
by launch date
Colgate Total Active Prevention Deep Clean Toothpaste Anticavity Fluoride Toothpaste Clinically Proven Fluoride Formula Helps Fight Plaque Bacteria Mint 3 Pack 5.1 oz
Colgate$9.731,236 rev
Colgate Total Active Prevention Clean Mint Toothpaste Anticavity Fluoride Toothpaste Clinically Proven Formula That Fights Plaque Bacteria Mint 4 Pack 5.1 oz
Colgate$16.573,095 rev
Colgate Total Active Prevention Whitening Gel Toothpaste with Fluoride Bulk with Clinically Proven Formula That Fights Plaque Bacteria Mint 4 Pack 5.1 oz
Colgate$13.864,813 rev
Crest Cavity Protection Toothpaste Regular Paste 5.7 Oz (Pack Of 2)
Crest$9.16421 rev
Crest Fluoride Anticavity Toothpaste Prevents Cavities Before They Start Regular Paste 8.2 Ounce (Pack of 5)
Crest$17.652,119 rev
Trending
90-day click momentum
Central Sales Company Colgate Cavity Protection Fluoride Toothpaste Great Regular Flavor Travel Size Tsa Approved White 1 Ounce
Colgate$3.073.6★
Crest Toothpaste 8.2 Ounce Cavity Protection Regular (Pack of 2)
Crest$8.834.8★
Crest Toothpaste 8.2 Ounce Cavity Protect 5-Pack
Crest$19.444.7★
Colgate Cavity Protection Toothpaste with Fluoride - 2.5 ounce + 60% Free - 2 Pack
Colgate$5.994.5★
Colgate Cavity Protection Toothpaste with Fluoride Minty Great Regular Flavor Anti Cavity Toothpaste 6 Pack 6 Oz Tubes
Colgate$9.844.8★
What buyers say about toothpaste cavity protection
What buyers praise and complain about, mined from review topics.What buyers love
“Great Value”
“decent tube”
“As advertised”
“Keep his teeth white”
“gives your teeth a good clean”
“Great size”
“Good breath”
“It is working well”
“Clean great flourish after taste fresh colgate verified Amazon buy again”
“Easy to use”
What buyers complain about
“The tubes are smaller than most”
“OVER PRICED”
“Misleading picture and description”
“Cheap price on a quality product”
“Changed the ingredients”
“Your mouth doesnt feel clean at all after using”
“My kids struggle to use these independently”
“Terrible smell”
“As a whitener, it sucks”
“box looked pre-opened”
Top return reasons
Common questions
- Is toothpaste cavity protection profitable to sell on Amazon United States?
- The niche generates $637K/yr across 18 tracked products. 90-day search growth is +3.5%. Flapen's verdict: Skip it (46/100).
- How competitive is the toothpaste cavity protection niche?
- 2 brands and 204 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in toothpaste cavity protection?
- Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.3%.
- What does it cost to enter the toothpaste cavity protection niche?
- Listings span $1.95–$19.44; the average listing price is $11.58 (sweet spot $15–$100). The average incumbent carries 5,390 reviews — the moat a new listing must climb.