Is toothpaste cap profitable to sell on Amazon United States?

The niche generates $47K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.4%. Flapen's verdict: Skip it (31/100).

How competitive is the toothpaste cap niche?

6 brands and 8 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in toothpaste cap?

Top complaints mined from reviews: Ease Of Cleaning, Functionality-Overall, Oral Hygiene. The return rate is 1.4%.

When does demand for toothpaste cap peak?

Demand peaks in Jan–Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the toothpaste cap niche?

Listings span $1.00–$9.66; the average listing price is $6.64 (sweet spot $15–$100). The average incumbent carries 2,759 reviews — the moat a new listing must climb.

toothpaste cap

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.4%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,759

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$6.64

avg listing price — sweet spot $15–$100

Growth

Bad-17.4%

90-day search growth — must beat 0% to launch

Market size

Bad$47K

$47K/yr · 112K searches

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$1.00–$9.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, toothpaste cap is a $47K/yr Amazon United States market (112K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 31/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

toothpaste cap market data

Units sold / yr: 8K–10K; avg 750–1,000/product
Revenue / yr: $53K–$66K; units × avg price
Conversion rate: 6.4%
Avg BSR: #427
Page quality: 0%
Prime: 86%
Sponsored: 71%
Out of stock: 0.0%
Avg brand age: 32 months
Avg seller age: 123 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Chrome Cherry59%
Tilcare15%
Tnvee13%
UDQYQ7%
Generic3%
ABOOFAN3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.4% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 1.8×

Open Trend

Top toothpaste cap search terms

toothpaste cap28K/yr -12.9%5.4% conv.
toothpaste caps17K/yr -26.6%5.2% conv.
toothpaste cover11K/yr -1.0%2.5% conv.
toothpaste cap no mess11K/yr -28.3%9.1% conv.
self closing toothpaste caps10K/yr -35.3%6.7% conv.
toothpaste flip cap5K/yr +17.5%0.8% conv.
silicone toothpaste cap4K/yr +7.7%5.9% conv.
toothpaste topper7K/yr -30.7%5.8% conv.
toothpaste caps for kids4K/yr -22.7%5.3% conv.
toothpaste cap dispenser3K/yr +10.4%2.6% conv.

All search terms

Top toothpaste cap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Chrome Cherry SqueezMe Silicone Self-Closing Toothpaste Caps No-Mess Dispensing for Kids and Adults Easy Installation Compatible with Most Standard Tubes Clear 3-Pack

Chrome Cherry$6.384.4★11,107 rev

Self Closing Toothpaste Caps 6-Pack by Tilcare - No Waste Cap Dispensers for Adult and Kids Bathroom - Mess-Free Toothpaste Lids - Easy to Use Food Grade Silicone and BPA-Free Toppers

Tilcare$7.444.4★4,521 rev

6 Pack Silcone Toothpaste Cap Tnvee Reusable Self Closing Toothpaste Squeezer Dispenser with Organizer Box for Kids and Adults in Bathroom Hygiene No Mess No Waste

Tnvee$7.554.3★3,383 rev

UDQYQ Self Closing Toothpaste Caps - Silicone Toothpaste Cap Mess-Free Toothpaste Pump Toothpaste Caps for Kids Adults Toothpaste Dispenser Squeezer Lids for Bathroom Accessories

UDQYQ$5.933.7★36 rev

3 Pack Self-Closing Toothpaste Caps - No Mess Silicone Toothpaste Dispenser for Kids & Adults - Self-Sealing Toothpaste Squeezer Topper for Clean Bathroom Counter - Easy Install Bathroom Accessories

Generic$1.004.7★10 rev

Newest

by launch date

3 Pack Self-Closing Toothpaste Caps - No Mess Silicone Toothpaste Dispenser for Kids & Adults - Self-Sealing Toothpaste Squeezer Topper for Clean Bathroom Counter - Easy Install Bathroom Accessories

Generic$1.0010 rev

4mo ago

UDQYQ Self Closing Toothpaste Caps - Silicone Toothpaste Cap Mess-Free Toothpaste Pump Toothpaste Caps for Kids Adults Toothpaste Dispenser Squeezer Lids for Bathroom Accessories

UDQYQ$5.9336 rev

1y ago

ABOOFAN 30pcs Plastic Toothpaste Tops - Screw-in Toothpaste Caps with Flip Lid Travel Cover

ABOOFAN$8.5453 rev

2y ago

Chrome Cherry SqueezMe Silicone Self-Closing Toothpaste Caps No-Mess Dispensing for Kids and Adults Easy Installation Compatible with Most Standard Tubes Multicolor 6-Pack

Chrome Cherry$9.66203 rev

2y ago

Self Closing Toothpaste Caps 6-Pack by Tilcare - No Waste Cap Dispensers for Adult and Kids Bathroom - Mess-Free Toothpaste Lids - Easy to Use Food Grade Silicone and BPA-Free Toppers

Tilcare$7.444,521 rev

4y ago

What buyers say about toothpaste cap

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use18%

“Easy to use”

Ease Of Cleaning14%

“I can clean it quickly”

Size-Overall12%

“They fit well”

Oral Hygiene12%

“These have really helped my kids take better care of their toothpaste tubes”

Quality-Overall8%

“Good quality”

Efficiency6%

“Works well and easy to substitute for original cap”

Design-Overall6%

“Elegant”

Value For Money3%

“Good value for money”

Leak-Proof3%

“Doesnt leak, goes on easily saves time wont lose cap”

Tooth Brightening3%

“Works great to squeeze out toothpaste”

What buyers complain about

Ease Of Cleaning15%

“Not exactly clean”

Functionality-Overall15%

“Didn't work”

Oral Hygiene7%

“Only to discover 40 pounds of toothpaste smeared all over the top”

Ease Of Use7%

“My kids cannot even use it themselves so it defeats the purpose”

Moist/Dry6%

“That turned into a dried up mess”

Adhesion/Stickiness6%

“gets sticky and messy”

Hard Feel5%

“harden inside cap”

Size-Overall4%

“Too tight”

Leak-Proof3%

“you remove it it will continue to leak out”

Durability3%

“Came off in 2 seconds”

Top return reasons

Size-Overall52%

Functionality-Overall14%

Advertised Vs Actual Product7%

Compatibility-Overall4%

Dispensing Mechanism3%

Ease Of Use3%

Adhesion/Stickiness3%

Leak-Proof2%

Quality-Overall2%

Ease Of Cleaning1%

Common questions

Is toothpaste cap profitable to sell on Amazon United States?: The niche generates $47K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.4%. Flapen's verdict: Skip it (31/100).
How competitive is the toothpaste cap niche?: 6 brands and 8 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in toothpaste cap?: Top complaints mined from reviews: Ease Of Cleaning, Functionality-Overall, Oral Hygiene. The return rate is 1.4%.
When does demand for toothpaste cap peak?: Demand peaks in Jan–Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the toothpaste cap niche?: Listings span $1.00–$9.66; the average listing price is $6.64 (sweet spot $15–$100). The average incumbent carries 2,759 reviews — the moat a new listing must climb.