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Toothpaste Bulk

Maybe

An estimated 0.2% of orders come back. But the top 5 brands take 93% of clicks, so Toothpaste Bulk is a Maybe.

Flapen Score
58
58 / 100
Top 16% of 14,768 Health & Household niches · +9 vs the category median of 49
Market size
$564K/yr275K searches / yr
90-day growth
+6.3%search demand this quarter
Competition
44%top-5 click share · 11 brands · 198 sellers

Flapen Score

Toothpaste Bulk against its category

The dotted line is the Health & Household average. Past it, Toothpaste Bulk is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toothpaste Bulk market on Amazon at a glance

Shoppers on Amazon United States searched for Toothpaste Bulk 275K times last year and spent an estimated $564K. The top 5 brands take 93% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 275K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $564K a year.

Searches, last 12 months
275K
Growth, 90 days vs prior 90
+6.3%
Conversion, latest week
10.4%
Market size, estimated
$564Ka year
Top search term
crest travel size toothpaste38K searches a year

02 · Price

A sale here is worth $19.72.

Listings sell for $19.72 on average, from $3.98 to $91.07. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $19.72 that is $10K to $15K a year per listing.

Average price
$19.72inside the $15 to $100 sweet spot
Price range
$3.98–$91.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
$10K–$15K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #507 within Toothpaste. It carries 4,987 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#507in Toothpaste
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
4,987per listing
Listings tracked
41

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Toothpaste Bulk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

198

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

44%

Top 20: 82%

Open market

5%

  • Brand 176%
  • Brand 26%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (5 brands, 5%)

Demand

Toothpaste Bulk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 4.1× · 9 of 12 months tracked

Search terms

Top Toothpaste Bulk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crest travel size toothpaste38K/yr
  • travel toothpaste bulk32K/yr
  • travel toothpaste crest17K/yr
  • travel size crest toothpaste16K/yr
  • travel size toothpaste bulk23K/yr
  • mini toothpaste bulk21K/yr
  • travel crest toothpaste14K/yr
  • crest toothpaste travel size13K/yr
  • bulk travel toothpaste18K/yr
  • bulk toothpaste 100 pack4K/yr

Reviews and returns

What reviews say buyers love and hate about Toothpaste Bulk

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Value For Money”
23%of negative reviews mention “Size-Overall”
0.2%of orders come back
“tube smaller than expected”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Toothpaste Bulk questions

Answered from the same tracked data.