toothpaste bulk
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.72avg listing price — sweet spot $15–$100
Price range
Great$3.98–$91.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Market size
Good$564K$564K/yr · 275K searches
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,986.59avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, toothpaste bulk is a $564K/yr Amazon United States market (275K searches/yr). The top 5 brands hold 93% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
toothpaste bulk market data
- Units sold / yr
- 30K–40K
- avg 500–750/product
- Revenue / yr
- $592K–$789K
- units × avg price
- Conversion rate
- 10.4%
- Avg BSR
- #507
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 78%
- Out of stock
- 0.0%
- Avg brand age
- 52 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
198
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
44%
Top 20: 82%
Open market
5%
- Crest76%
- Dimsile6%
- Colgate5%
- FRESHMINT4%
- twoworld3%
- Navona2%
- Open — no brand owns it (5 brands, 5%)
Demand
Weekly Amazon search volume, last 37 weeks — +6.3% search growth over the last 90 days.Top toothpaste bulk search terms
- crest travel size toothpaste38K/yr
- travel toothpaste bulk32K/yr
- travel toothpaste crest17K/yr
- travel size crest toothpaste16K/yr
- travel size toothpaste bulk23K/yr
- mini toothpaste bulk21K/yr
- travel crest toothpaste14K/yr
- crest toothpaste travel size13K/yr
- bulk travel toothpaste18K/yr
- bulk toothpaste 100 pack4K/yr
Top toothpaste bulk products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crest 3D White Vivid Fluoride Anticavity Toothpaste Radiant Mint 0.85 oz Travel Size (Pack of 4)
Crest$7.854.7★1,385 rev
Crest Cavity Regular Toothpaste Travel Size .85 oz. (Pack of 24)
Crest$20.074.8★1,415 rev
Crest Cavity Protection Regular Toothpaste Travel Size .85 oz. (24g) - Pack of 4
Crest$6.624.7★252 rev
Crest Complete Whitening Scope Minty Toothpaste
Crest$14.204.8★25 rev
Crest 3D White Brilliance Toothpaste Vibrant Peppermint Travel Size 0.85 oz (24g) - Pack of 4
Crest$6.364.7★14,310 rev
Newest
by launch date
Crest Toothpaste Clean Breath Smooth Mint 3.3oz Pack of 3 Neutralizes Bad Breath Antibacterial Protection Fights Cavities Freshens Breath Gently Whitens
Crest$18.96338 rev
0.28oz Small Toothpaste Travel Size Bulk Mini Toothpaste Travel Mint Scent TSA Compliant for Hotel Camping Gym Office School Homeless 40
twoworld$9.95102 rev
Dimsile 100 Pcs Mini Toothpaste Bulk Regular Clean Mint Toothpaste for Bad Breath Helps Freshens Breath Whitens Teeth Travel Size 0.18oz for Home Hotel Office School Camping
Dimsile$21.67127 rev
Dimsile 200 Pcs Mini Toothpaste Bulk Regular Clean Mint Toothpaste for Bad Breath Helps Freshens Breath Whitens Teeth Travel Size 0.18oz for Home Hotel Office School Camping
Dimsile$34.19127 rev
Navona 100 PCS Disposable Toothbrush with Toothpaste Bulk Travel Toothpaste Bulk Toothpastes Individually Wrapped Bulk Toothbrush Ergonomics Handle Medium Soft Bristle Perfect for Travel Hotel
Navona$23.23359 rev
Trending
90-day click momentumCrest Toothpaste Clean Breath Smooth Mint 3.3oz Pack of 3 Neutralizes Bad Breath Antibacterial Protection Fights Cavities Freshens Breath Gently Whitens
Crest$18.964.7★
Crest Pro-Health Whitening Gel Toothpaste (4.3oz)
Crest$3.984.7★
Crest Complete Whitening Scope Minty Toothpaste
Crest$14.204.8★
Dimsile 100 Pcs Mini Toothpaste Bulk Regular Clean Mint Toothpaste for Bad Breath Helps Freshens Breath Whitens Teeth Travel Size 0.18oz for Home Hotel Office School Camping
Dimsile$21.674.0★
Crest Complete Whitening Scope Minty Toothpaste Travel Size 0.85 Oz (24g) - Pack of 4
Crest$5.634.7★
What buyers say about toothpaste bulk
What buyers praise and complain about, mined from review topics.What buyers love
“Affordable price”
“my teeth are definitely whiter”
“Great balance of quality and price, used for many years”
“Convenient size”
“As advertised”
“Clean feel”
“freshens breath”
“Definitely effective”
“it is easy to pack”
“Work good for my sensitive gum”
What buyers complain about
“tube smaller than expected”
“Pricey”
“Zero Results”
“Garbage”
“Didnt come like picture”
“Not pure white”
“I find it difficult to use”
“Brand new & the side tore”
“the cap design is horrible”
“Box not glued shut”
Top return reasons
Common questions
- Is toothpaste bulk profitable to sell on Amazon United States?
- The niche generates $564K/yr across 41 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.3%. Flapen's verdict: Worth a look (58/100).
- How competitive is the toothpaste bulk niche?
- 11 brands and 198 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in toothpaste bulk?
- Top complaints mined from reviews: Size-Overall, Value For Money, Functionality-Overall. The return rate is 0.2%.
- What does it cost to enter the toothpaste bulk niche?
- Listings span $3.98–$91.07; the average listing price is $19.72 (sweet spot $15–$100). The average incumbent carries 4,987 reviews — the moat a new listing must climb.