Toothpaste 3 Oz
FailThe top 5 brands take 98% of clicks, so Toothpaste 3 Oz is a Fail.
- Flapen Score
- 47 / 100Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 4947
- Market size
- $57K/yr32K searches / yr
- 90-day growth
- +19.2%search demand this quarter
- Competition
- 45%top-5 click share · 7 brands · 712 sellers
Flapen Score
Toothpaste 3 Oz against its category
The dotted line is the Health & Household average. Past it, Toothpaste 3 Oz is stronger. Inside it, weaker.
Market
The Toothpaste 3 Oz market on Amazon at a glance
Shoppers on Amazon United States searched for Toothpaste 3 Oz 32K times last year and spent an estimated $57K. The top 5 brands take 98% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 16.4% of those searches ended in a purchase.
Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.4% of those searches ended in a purchase. Searches in the last 90 days moved +19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.
- Searches, last 12 months
- 32K
- Growth, 90 days vs prior 90
- +19.2%
- Conversion, latest week
- 16.4%
- Market size, estimated
- $57Ka year
- Top search term
- 3 oz toothpaste14K searches a year
02 · Price
A sale here is worth $10.66.
Listings sell for $10.66 on average, from $1.97 to $21.09. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $10.66 that is $1K to $3K a year per listing.
- Average price
- $10.66under the $15 to $100 sweet spot
- Price range
- $1.97–$21.09
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #241 within Toothpaste. It carries 7,448 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 96%
- Out of stock, average day
- 0.0%
- Average rank
- #241in Toothpaste
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 7,448per listing
- Listings tracked
- 27
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Toothpaste 3 Oz products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
712
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
45%
Top 20: 95%
Open market
1%
- Brand 145%
- Brand 239%
- Brand 39%
- Brand 43%
- Brand 52%
- Brand 61%
- Open — no brand owns it (1 brand, 1%)
Demand
Toothpaste 3 Oz search demand
Weekly searches over the year. Pick a range.
Search terms
Top Toothpaste 3 Oz search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 3 oz toothpaste14K/yr
- 3oz toothpaste9K/yr
- toothpaste 3 oz10K/yr
Reviews and returns
What reviews say buyers love and hate about Toothpaste 3 Oz
We read the reviews and the return reasons for every product selling here.
“Tubes are smaller”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toothpaste 3 Oz questions
Answered from the same tracked data.