toothpaste 3 oz
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible16.4%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Growth
Okay+19.2%90-day search growth — must beat 0% to launch
Avg price
Okay$10.66avg listing price — sweet spot $15–$100
Price range
Okay$1.97–$21.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,447.93avg incumbent reviews — the moat a new listing must climb
Market size
Bad$57K$57K/yr · 32K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, toothpaste 3 oz is a $57K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
toothpaste 3 oz market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $43K–$53K
- units × avg price
- Conversion rate
- 16.4%
- Avg BSR
- #241
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 63%
- Out of stock
- 0.0%
- Avg brand age
- 65 months
- Avg seller age
- 135 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
712
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
45%
Top 20: 95%
Open market
1%
- Colgate45%
- Crest39%
- 365 by Whole Foods Market9%
- Sensodyne3%
- SENSODYNE PRONAMEL2%
- Davids1%
- Open — no brand owns it (1 brand, 1%)
Demand
Weekly Amazon search volume, last 9 weeks — +19.2% search growth over the last 90 days.Top toothpaste 3 oz search terms
- 3 oz toothpaste14K/yr
- 3oz toothpaste9K/yr
- toothpaste 3 oz10K/yr
Top toothpaste 3 oz products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Colgate Cavity Protection Toothpaste with Fluoride - 2.5 ounce + 60% Free - 2 Pack
Colgate$5.994.5★1,252 rev
Crest Tartar Protection & Anticavity Toothpaste with Fluoride Regular Paste 2.4oz (Pack of 3)
Crest$8.654.6★490 rev
Crest 3D White Advanced Teeth Whitening Toothpaste Radiant Mint 3.3 oz Pack of 2
Crest$7.884.7★3,192 rev
Colgate Total Active Prevention Gum Protect Whitening Toothpaste 3 Pack SLS Free Gingivitis Toothpaste for Bleeding Gums Redness Inflammation Irritation and Sensitivity 3.0 oz
Colgate$15.474.7★825 rev
Crest Toothpaste Clean Breath Smooth Mint 3.3oz Pack of 3 Neutralizes Bad Breath Antibacterial Protection Fights Cavities Freshens Breath Gently Whitens
Crest$18.964.7★338 rev
Newest
by launch dateCrest Toothpaste Clean Breath Smooth Mint 3.3oz Pack of 3 Neutralizes Bad Breath Antibacterial Protection Fights Cavities Freshens Breath Gently Whitens
Crest$18.96338 rev
Colgate Optic White Pro Series High Impact White 3 Pack Teeth Whitening Toothpaste with 5% Hydrogen Peroxide and ActivShine Brilliant Mint Flavor 3.0 OZ
Colgate$21.09760 rev
Sensodyne Cavity + Sensitivity Toothpaste Fluoride Toothpaste for Sensitive Teeth and Cavity Protection 2.7 oz
Sensodyne$4.94609 rev
Crest 3D White Deep Stain Remover Toothpaste Teeth whitening for Adults 3.1oz 2 Pack Sensitivity Safe Enamel Repair Cavity Protection Fluoride Toothpaste Travel Size Toiletries
Crest$19.758,716 rev
Colgate Total Active Prevention Gum Protect Whitening Toothpaste 3 Pack SLS Free Gingivitis Toothpaste for Bleeding Gums Redness Inflammation Irritation and Sensitivity 3.0 oz
Colgate$15.47825 rev
Trending
90-day click momentum
Colgate Total Teeth Whitening Toothpaste 3.3 oz (93g) - Pack of 3
Colgate$12.364.6★
Colgate Optic White Pro Series High Impact White 3 Pack Teeth Whitening Toothpaste with 5% Hydrogen Peroxide and ActivShine Brilliant Mint Flavor 3.0 OZ
Colgate$21.094.6★
Crest Toothpaste Clean Breath Smooth Mint 3.3oz Pack of 3 Neutralizes Bad Breath Antibacterial Protection Fights Cavities Freshens Breath Gently Whitens
Crest$18.964.7★
Crest 3D White Advanced Teeth Whitening Toothpaste Radiant Mint 3.3 oz Pack of 2
Crest$7.884.7★
Sensodyne Cavity + Sensitivity Toothpaste Fluoride Toothpaste for Sensitive Teeth and Cavity Protection 2.7 oz
Sensodyne$4.944.6★
What buyers say about toothpaste 3 oz
What buyers praise and complain about, mined from review topics.What buyers love
“Teeth whitener”
“Excellent value”
“Good for teeth”
“Good quality and came on time”
“Excellent for sensitive teeth”
“cleans well”
“Actually works, and works quickly”
“As advertised”
“Good taste”
“Convenient size”
What buyers complain about
“Tubes are smaller”
“Expensive”
“Didn't work”
“Burned my mouth”
“I was unable to use it”
“False advertisement”
“Awful dispenser”
“I have no idea what ingredient caused this”
“Horrible taste”
“I think its a bit overpriced for the quality”
Top return reasons
Common questions
- Is toothpaste 3 oz profitable to sell on Amazon United States?
- The niche generates $57K/yr across 27 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +19.2%. Flapen's verdict: Skip it (47/100).
- How competitive is the toothpaste 3 oz niche?
- 7 brands and 712 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in toothpaste 3 oz?
- Top complaints mined from reviews: Size-Overall, Value For Money, Functionality-Overall. The return rate is 0.2%.
- What does it cost to enter the toothpaste 3 oz niche?
- Listings span $1.97–$21.09; the average listing price is $10.66 (sweet spot $15–$100). The average incumbent carries 7,448 reviews — the moat a new listing must climb.