toothpaste 1 pack
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Price range
Good$1.97–$42.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.83avg listing price — sweet spot $15–$100
Market size
Good$305K$305K/yr · 203K searches
Growth
Okay+12.2%90-day search growth — must beat 0% to launch
Review moat
Bad4,615.97avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, toothpaste 1 pack is a $305K/yr Amazon United States market (203K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan. Verdict: Worth a look — 53/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
toothpaste 1 pack market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- $257K–$321K
- units × avg price
- Conversion rate
- 11.7%
- Avg BSR
- #488
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 33%
- Out of stock
- 0.2%
- Avg brand age
- 57 months
- Avg seller age
- 133 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
213
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
47%
Top 20: 84%
Open market
2%
- Crest85%
- Generic5%
- TheraBreath3%
- Colgate3%
- Aquafresh1%
- Arm & Hammer1%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.2% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.7×
Top toothpaste 1 pack search terms
- crest cool mint gel toothpaste21K/yr
- crest gel toothpaste20K/yr
- crest deep clean toothpaste20K/yr
- deep clean toothpaste18K/yr
- crest toothpaste gel16K/yr
- crest cool mint gel13K/yr
- toothpaste single10K/yr
- toothpaste 1 pack11K/yr
- toothpaste single pack7K/yr
- toothpaste deep clean7K/yr
Top toothpaste 1 pack products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crest Cavity Protection Toothpaste Gel Cool Mint 8.20 oz (Pack of 5)
Crest$25.514.7★1,393 rev
Crest Pro-Health Whitening Gel Toothpaste (4.3oz)
Crest$3.984.7★1,933 rev
Crest Pro-Health Advanced Deep Clean Mint Toothpaste 5.1 Oz
Crest$4.754.8★2,548 rev
Crest Pro-Health Advanced Deep Clean Mint Toothpaste 2 Count (Pack of 1)
Crest$8.404.8★2,022 rev
Crest Plus Deep Clean Toothpaste Effervescent Mint Anticavity Fluoride Toothpaste Whitening Stain Removal 5.4 oz
Crest$8.874.6★113 rev
Newest
by launch date
New Crests Cavity Protection Toothpaste Gel Cool Mint 5.7 oz (3 Pack)
Generic$9.650 rev
New Crests Cavity Protection Toothpaste Gel Cool Mint 5.7 oz (3 Pack)
Generic$11.223 rev
TheraBreath Deep Clean Toothpaste Fresh Mint 4 Oz 2-Pack
TheraBreath$11.711,702 rev
Crest 3D White Deep Stain Remover Toothpaste Teeth whitening for Adults 3.1oz 2 Pack Sensitivity Safe Enamel Repair Cavity Protection Fluoride Toothpaste Travel Size Toiletries
Crest$19.758,716 rev
Colgate Total Active Prevention Deep Clean Toothpaste Anticavity Fluoride Toothpaste Clinically Proven Fluoride Formula Helps Fight Plaque Bacteria Mint 3 Pack 5.1 oz
Colgate$9.731,236 rev
Trending
90-day click momentumNew Crests Cavity Protection Toothpaste Gel Cool Mint 5.7 oz (3 Pack)
Generic$9.650.0★
New Crests Cavity Protection Toothpaste Gel Cool Mint 5.7 oz (3 Pack)
Generic$11.224.0★
Crest Cavity Protection Toothpaste Gel Cool Mint 8.20 oz (Pack of 5)
Crest$25.514.7★
Crest 3DWhite Brilliance Deep Stain Remover Ultra White Toothpaste - 2.1oz
Crest$7.154.4★
Crest gel cavity protection cool mint toothpaste (Pack of 10)
Crest$42.864.9★
What buyers say about toothpaste 1 pack
What buyers praise and complain about, mined from review topics.What buyers love
“Brightens teeth”
“Great Deal”
“Great product with noticeable results”
“Cleans well”
“As described”
“Doesn't hurt my teeth”
“It works well”
“Freshens breath”
“easy to handle”
“This is an economical size”
What buyers complain about
“expensive”
“the tube still seems surprisingly small”
“Doesn't work as advertised”
“hard to squeeze out”
“Awful dispenser”
“Deceptive advertisement”
“causes serious allergic”
“Doesn't clean at all”
“not a whitening product”
“It breaks super easily”
Top return reasons
Common questions
- Is toothpaste 1 pack profitable to sell on Amazon United States?
- The niche generates $305K/yr across 36 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +12.2%. Flapen's verdict: Worth a look (53/100).
- How competitive is the toothpaste 1 pack niche?
- 8 brands and 213 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in toothpaste 1 pack?
- Top complaints mined from reviews: Value For Money, Size-Overall, Functionality-Overall. The return rate is 0.2%.
- When does demand for toothpaste 1 pack peak?
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- What does it cost to enter the toothpaste 1 pack niche?
- Listings span $1.97–$42.86; the average listing price is $12.83 (sweet spot $15–$100). The average incumbent carries 4,616 reviews — the moat a new listing must climb.