Is toothbrushes bulk profitable to sell on Amazon United States?

The niche generates $771K/yr across 27 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.1%. Flapen's verdict: Worth a look (57/100).

How competitive is the toothbrushes bulk niche?

13 brands and 86 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 89% of demand.

When does demand for toothbrushes bulk peak?

Demand peaks in Oct–Nov; the busiest month runs 1.9× the quietest.

What does it cost to enter the toothbrushes bulk niche?

Listings span $4.66–$46.28; the average listing price is $15.78 (sweet spot $15–$100). The average incumbent carries 5,885 reviews — the moat a new listing must climb.

toothbrushes bulk

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.78

avg listing price — sweet spot $15–$100

Price range

Great$4.66–$46.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$771K

$771K/yr · 613K searches

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Growth

Bad-1.1%

90-day search growth — must beat 0% to launch

Review moat

Bad5,885.33

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, toothbrushes bulk is a $771K/yr Amazon United States market (613K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 57/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

toothbrushes bulk market data

Units sold / yr: 60K–80K; avg 2,000–2,500/product
Revenue / yr: $947K–$1.3M; units × avg price
Conversion rate: 8.0%
Avg BSR: #215
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 0.0%
Avg brand age: 46 months
Avg seller age: 151 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

49%

Top 20: 94%

Open market

Navona47%
Colgate21%
natraco9%
JBEIJIAN6%
Avistar6%
Frekare3%
Open — no brand owns it (7 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.1% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 1.9×

Open Trend

Top toothbrushes bulk search terms

bulk toothbrushes131K/yr -1.5%6.3% conv.
toothbrushes bulk113K/yr -15.3%7.8% conv.
toothbrush bulk74K/yr +3.7%6.6% conv.
individually wrapped toothbrushes58K/yr +13.3%4.7% conv.
bulk toothbrushes individually wrapped48K/yr -5.8%5.1% conv.
toothbrush individually wrapped26K/yr +9.1%8.1% conv.
toothbrushes individually wrapped20K/yr -7.2%7.1% conv.
tooth brushes bulk pack19K/yr +10.9%7.1% conv.
individual toothbrushes13K/yr +43.4%6.0% conv.
bulk toothbrush16K/yr +7.0%5.6% conv.

All search terms

Top toothbrushes bulk products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Navona 50 PCS Premium Individually Wrapped Bulk Toothbrush Pack Disposable Toothbrushes Kids Toothbrush Medium Soft Bristle Toothbrushes Ergonomics Handle Perfect for Travel Hotel Donation

Navona$9.494.5★1,082 rev

Colgate Toothbrushes Premier Extra Clean ( 12 Toothbrushes)

Colgate$8.634.6★756 rev

Navona 150 PCS Individually Wrapped Bulk Toothbrush Pack Disposable Soft Bristle for Adult or Kid Ergonomic Handle Perfect for Travel Hotel Donation

Navona$22.094.5★378 rev

natraco Bulk Toothbrush Pack with Covers | Premium Quality Individually Wrapped Colorful Tooth Brushes | Medium Soft Bristles for Travel Donations Hotels (100)

natraco$27.714.8★1,667 rev

Colgate Toothbrushes Premier Extra Clean(Pack of 12 ) Multicolor Corded Electric

Colgate$9.484.6★18,541 rev

Newest

by launch date

50 PCS Premium Individually Wrapped Bulk Toothbrush Pack Disposable Toothbrushes Kids Toothbrush Medium Soft Bristle Tooth Brushes Ergonomics Handle Perfect for Travel Camping Hotel Donation

Navona$8.0619 rev

2mo ago

Navona 100 PCS Premium Toothbrushes Bulk Individually Wrapped Toothbrushes Disposable Toothbrush Medium Soft Bristle Bulk Toothbrushe for Travel Hotel Donation Ergonomics Handle

Navona$15.811,082 rev

8mo ago

50 PCS Individually Wrapped Bulk Toothbrush Pack Disposable Soft Bristle for Adult or Kid Ergonomic Handle Perfect for Travel Hotel Donation

JBEIJIAN$9.4885 rev

10mo ago

Navona 50 PCS Individually Wrapped Bulk Toothbrush Pack Disposable Toothbrush Toothbrushes Bulk for Adults Kids Toothbrushes Soft Bristle Ergonomics Handle Perfect for Travel Hotel Donation

Navona$7.61132 rev

1y ago

Comdian 50 Pcs Toothbrush Bulk Disposable Travel Toothbrushes Pack Soft Bristle Individually Wrapped and Good Cleaning for Kids Adult and The Elderly. Suitable for Hotel Travel Home Donated

Comdian$7.84423 rev