Is toothbrush with case profitable to sell on Amazon United States?

The niche generates $171K/yr across 21 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +20.6%. Flapen's verdict: Worth a look (50/100).

How competitive is the toothbrush with case niche?

16 brands and 51 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in toothbrush with case?

Top complaints mined from reviews: Durability, Hard Feel, Size-Overall. The return rate is 0.5%.

When does demand for toothbrush with case peak?

Demand peaks in Aug; the busiest month runs 1.9× the quietest.

What does it cost to enter the toothbrush with case niche?

Listings span $2.34–$19.27; the average listing price is $8.18 (sweet spot $15–$100). The average incumbent carries 6,629 reviews — the moat a new listing must climb.

toothbrush with case

Worth a look

Shows low returns (0.5%), but pricing outside the sweet spot ($8.18 avg) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great10.2%

search→purchase rate — share of searches ending in a sale

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Growth

Good+20.6%

90-day search growth — must beat 0% to launch

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$171K

$171K/yr · 205K searches

Price range

Okay$2.34–$19.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad6,629.33

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$8.18

avg listing price — sweet spot $15–$100

According to Flapen's Amazon United States niche tracking, toothbrush with case is a $171K/yr Amazon United States market (205K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Aug. Verdict: Worth a look — 50/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

toothbrush with case market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: $123K–$164K; units × avg price
Conversion rate: 10.2%
Avg BSR: #78
Page quality: 0%
Prime: 100%
Sponsored: 76%
Out of stock: 0.8%
Avg brand age: 40 months
Avg seller age: 161 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

23%

Reach41%
Frekare12%
Oralphi11%
SUREE6%
Geacker4%
Aquasonic3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +20.6% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.9×

Open Trend

Top toothbrush with case search terms

toothbrush with cover77K/yr +11.2%9.2% conv.
toothbrush with case30K/yr +26.3%4.9% conv.
toothbrushes with covers20K/yr +13.8%9.2% conv.
tooth brush with cover17K/yr +21.2%9.3% conv.
travel toothbrush with case12K/yr +61.4%3.9% conv.
toothbrush with cap9K/yr +14.9%8.8% conv.
toothbrush and cover7K/yr +57.3%10.1% conv.
tooth brush with case6K/yr +37.5%4.6% conv.
toothbrush and case5K/yr +33.9%8.3% conv.
toothbrush with travel case5K/yr +41.7%5.4% conv.

All search terms

Top toothbrush with case products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Reach Essentials Toothbrush with Toothbrush Covers Multi-Angled Medium Bristles Contoured Handle Tongue Scraper 6 Count

Reach$4.004.7★5,832 rev

Reach Essentials Toothbrush with Toothbrush Caps Multi-Zoned Angled Soft Bristles Contoured Handle Tongue Scraper 6 Count

Reach$4.004.7★13,755 rev

Oralphi Aluminum Toothbrush Travel Case Portable Travel Toothbrush Holder Durable Manual Toothbrush Box Container for Traveling Bathroom Camping Business Trip-1Pack Silver

Oralphi$6.594.6★1,899 rev

SUREE Extra Soft Toothbrush for Sensitive Teeth Upgraded 10000 Ultra Soft Bristles for Adults & Elders Manual Travel Toothbrush with Individual Portable Case (4 Pack)

SUREE$9.774.5★3,705 rev

Frekare Medium Toothbrushes for Adults Toothbrush Medium Bristles with Covers for Travel Deep Plaque & Stain Removal 6 Count

Frekare$5.964.6★328 rev

Newest

by launch date

Oralphi Aluminum Toothbrush Travel Case with 2 Soft Bristle Toothbrushes Portable Complete Toothbrush Travel Kit Toothbrush Holder for Bathroom Camping Business Trip

Oralphi$8.021,899 rev

8mo ago

7AM2M Sonic Travel Electric Toothbrush for Adults&Kids Travel Case&2 Brush Heads 1 Charge for 90 Days Type-C Rechargeable Sonic Toothbrush Compact Design for Daily/Travel Use-Pink

7AM2M$8.922,949 rev

9mo ago

Frekare Soft Toothbrushes for Adults Manual Soft Bristle Flossing Toothbrush with Covers Periodontist Design Tapered Bristles for Sensitive Teeth and Gums 6 Count

Frekare$6.941,967 rev

11mo ago

lanjue 6pcs Travel Toothbrush Set Extra Soft Toothbrushes for Adults Gentle Portable Manual Toothbrush with Individual Travel Case Deep Cleaning Flossing Toothbrushes for Sensitive Teeth(Multicolor)

lanjue$6.2866 rev

1y ago

Frekare Medium Toothbrushes for Adults Toothbrush Medium Bristles with Covers for Travel Deep Plaque & Stain Removal 6 Count

Frekare$5.96328 rev

1y ago

What buyers say about toothbrush with case

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Great quality and arrived on time”

Value For Money14%

“Amazing value”

Soft Feel8%

“Extremely Soft”

Brush Quality6%

“Such soft bristles”

Color5%

“colors shown are accurate”

Ease Of Use4%

“Easy to use”

Advertised Vs Actual Product4%

“As advertised”

Ease Of Cleaning4%

“Cleans Really Well”

Durability4%

“have held up great with daily use”

Cleansing3%

“Gives a great cleaning”

What buyers complain about

Durability17%

“Broke already”

Hard Feel12%

“Not exactly soft”

Size-Overall9%

“A little big”

Quality-Overall8%

“quality is different”

Smell7%

“Chemical smell”

Charging6%

“Wont charge”

Ease Of Cleaning4%

“It's also a bit hard to clean”

Value For Money3%

“Waste of money”

Thickness1%

“Not medium soft they are hard”

Ease Of Use1%

“I cannot use this at all”

Top return reasons

Size-Overall41%

Advertised Vs Actual Product10%

Functionality-Overall7%

Charging6%

Quality-Overall4%

Value For Money4%

Color3%

Smell3%

Defective Material/Parts2%

Hard Feel2%

Common questions

Is toothbrush with case profitable to sell on Amazon United States?: The niche generates $171K/yr across 21 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +20.6%. Flapen's verdict: Worth a look (50/100).
How competitive is the toothbrush with case niche?: 16 brands and 51 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in toothbrush with case?: Top complaints mined from reviews: Durability, Hard Feel, Size-Overall. The return rate is 0.5%.
When does demand for toothbrush with case peak?: Demand peaks in Aug; the busiest month runs 1.9× the quietest.
What does it cost to enter the toothbrush with case niche?: Listings span $2.34–$19.27; the average listing price is $8.18 (sweet spot $15–$100). The average incumbent carries 6,629 reviews — the moat a new listing must climb.