Toothbrush with Case

Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $171K a year.

Searches, last 12 months

205K

Growth, 90 days vs prior 90

+20.6%

Conversion, latest week

10.2%

Market size, estimated

$171Ka year

Peak month

August1.9× the quietest month

Top search term

toothbrush with cover77K searches a year

Listings sell for $8.18 on average, from $2.34 to $19.27. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $8.18 that is $2K to $4K a year per listing.

Average price

$8.18under the $15 to $100 sweet spot

Price range

$2.34–$19.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$2K–$4K

Returns

0.5%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #78 within Toothbrushes & Accessories. It carries 6,629 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

100%

Out of stock, average day

0.8%

Average rank

#78in Toothbrushes & Accessories

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

6,629per listing

Listings tracked

21

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

40 months