Is toothbrush travel case profitable to sell on Amazon United States?

The niche generates $980K/yr across 22 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +16.8%. Flapen's verdict: Launch it (56/100).

How competitive is the toothbrush travel case niche?

20 brands and 25 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in toothbrush travel case?

Top complaints mined from reviews: Size-Overall, Smell, Durability. The return rate is 0.9%.

When does demand for toothbrush travel case peak?

Demand peaks in Jul–Aug; the busiest month runs 1.6× the quietest.

What does it cost to enter the toothbrush travel case niche?

Listings span $4.21–$17.62; the average listing price is $7.16 (sweet spot $15–$100). The average incumbent carries 3,084 reviews — the moat a new listing must climb.

toothbrush travel case

Launch it

A $980K/yr market growing +16.8% this quarter with returns at 0.9% — clears our launch bar.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Great8.5%

search→purchase rate — share of searches ending in a sale

Market size

Great$980K

$980K/yr · 1.6M searches

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Growth

Okay+16.8%

90-day search growth — must beat 0% to launch

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,083.95

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad$7.16

avg listing price — sweet spot $15–$100

Price range

Bad$4.21–$17.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, toothbrush travel case is a $980K/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jul–Aug. Verdict: Launch it — 56/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

toothbrush travel case market data

Units sold / yr: 125K–150K; avg 5,000–6,000/product
Revenue / yr: $895K–$1.1M; units × avg price
Conversion rate: 8.5%
Avg BSR: #38
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 5.0%
Avg brand age: 33 months
Avg seller age: 165 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

62%

Top 20: 98%

Open market

32%

Oralphi20%
Hooqict19%
Mulbozy11%
Topavatop7%
Frekare6%
Mspan5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +16.8% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 1.6×

Open Trend

Top toothbrush travel case search terms

toothbrush travel case371K/yr +22.6%6.2% conv.
toothbrush case339K/yr +14.6%6.7% conv.
travel toothbrush holder229K/yr +15.9%7.0% conv.
toothbrush holders travel121K/yr +25.5%8.1% conv.
travel toothbrush case120K/yr +7.8%4.7% conv.
toothbrush holder travel49K/yr +35.5%8.5% conv.
tooth brush holder for travel49K/yr +49.2%7.1% conv.
tooth brush case47K/yr +10.1%6.2% conv.
toothbrush case for traveling43K/yr +3.8%6.0% conv.
tooth brush travel case34K/yr +12.8%6.5% conv.

All search terms

Top toothbrush travel case products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Oralphi Aluminum Toothbrush Travel Case Portable Travel Toothbrush Holder Durable Manual Toothbrush Box Container for Traveling Bathroom Camping Business Trip-1Pack Silver

Oralphi$6.594.6★1,899 rev

Hooqict 4 Pack Travel Toothbrush Case Portable Travel Toothbrush Holder Plastic Toothbrush Container Protector Cover for Traveling Camping Home School Business

Hooqict$4.504.5★5,497 rev

Mulbozy 4 Packs Portable Travel Toothbrush Case Breathable Plastic Toothbrush Holder for Home Travel Business Camping School

Mulbozy$5.494.7★2,661 rev

Topavatop Toothbrush Travel Case 2 in 1 Toothbrush Holder and Rinse Cup Large Capacity Toothbrush Cup with Cover Portable Travel Toothbrush Holder for Traveling Camping Trip - 1Pcs - Beige&Clear

Topavatop$9.104.5★522 rev

Mspan Toothbrush Head Cover Cap: Toothbrush Protector Brush Pod Case Protective Plastic Clip Bathroom Cool Stuff for Household Travel

Mspan$6.804.7★23,366 rev

Newest

by launch date

ProCase Toothbrush Travel Case for Oral-B/Oral-B Pro 1000 1500 5000 7000 7500 6000 9600/Philips Sonicare 4100 5100 1100 6100 5300 Oral-B iO Electric Toothbrush Portable Hard Container -Black

ProCase$7.93129 rev

5mo ago

betevie Portable Toothbrush Travel Case: 3 Pack Breathable & Dirt-Proof Hotel Camping Outdoor - Aluminum for Storage Recyclable Traveler (3 Multicolor)

betevie$17.6272 rev

7mo ago

Frekare Toothbrush Covers Caps Clip-On Toothbrush Protector for Household Travel Brush Head Pod Case Fits Most Manual and Electric Toothbrushes 6 Count (Transparent without Glitter)

Frekare$6.85491 rev

10mo ago

Frekare Toothbrush Travel Case Aluminum Manual Tooth Brush Holder for Traveling Portable Toothbrush Container for Bathroom Camping Business Trip School (Silver)

Frekare$5.77216 rev

11mo ago

Travel Toothbrush Case Portable Toothbrush Holder Durable Aluminum Toothbrush Storage Box Small Breathable Manual Toothbrush Container for Traveling School Camping Business Trip - Black

Glowivize$9.21192 rev

1y ago

What buyers say about toothbrush travel case

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“I really liked the quality of this case”

Ease Of Use11%

“it's easy to remove”

Advertised Vs Actual Product9%

“Works as advertised”

Size-Overall9%

“It fits great”

Color9%

“colors shown are accurate”

Value For Money7%

“Excellent value”

Ease Of Cleaning6%

“Easy to clean”

Durability4%

“it didnt break”

Design-Overall3%

“Sleek design”

Portability3%

“Convenient for travel”

What buyers complain about

Size-Overall24%

“Too Small”

Smell19%

“Chemical smell”

Durability5%

“Breaks easily”

Ease Of Use3%

“I just can't use them”

Value For Money3%

“This ended up being a waste of money”

Material Quality3%

“Cheap plastic”

Strength3%

“Breaks easy”

Color2%

“Colors not as noted”

Quality-Overall2%

“Cheap”

Weight Heavy2%

“Its a bit bulky”

Top return reasons

Size-Overall69%

Advertised Vs Actual Product6%

Smell3%

Quality-Overall3%