Is toothbrush kit profitable to sell on Amazon United States?

The niche generates $222K/yr across 36 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +3.8%. Flapen's verdict: Worth a look (55/100).

How competitive is the toothbrush kit niche?

19 brands and 116 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in toothbrush kit?

Top complaints mined from reviews: Hard Feel, Size-Overall, Quality-Overall. The return rate is 0.2%.

When does demand for toothbrush kit peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the toothbrush kit niche?

Listings span $1.97–$56.76; the average listing price is $15.13 (sweet spot $15–$100). The average incumbent carries 9,311 reviews — the moat a new listing must climb.

toothbrush kit

Worth a look

Shows low returns (0.2%), but a deep review moat (9,311 avg reviews) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Price range

Great$1.97–$56.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$15.13

avg listing price — sweet spot $15–$100

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Market size

Okay$222K

$222K/yr · 220K searches

Growth

Okay+3.8%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad9,311.31

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, toothbrush kit is a $222K/yr Amazon United States market (220K searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

toothbrush kit market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: $227K–$303K; units × avg price
Conversion rate: 6.7%
Avg BSR: #148
Page quality: 0%
Prime: 97%
Sponsored: 78%
Out of stock: 7.3%
Avg brand age: 43 months
Avg seller age: 143 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

116

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

47%

Top 20: 80%

Open market

25%

GuruNanda39%
Reach12%
Colgate8%
Lilingsty6%
Navona6%
Ceonam5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top toothbrush kit search terms

toothbrush and toothpaste22K/yr +85.3%6.6% conv.
toothbrush kit26K/yr +3.1%2.3% conv.
travel dental kit23K/yr +0.7%2.3% conv.
toothbrush and toothpaste set20K/yr -40.8%2.6% conv.
dental travel kit12K/yr +7.6%1.5% conv.
travel size toothpaste and toothbrush11K/yr +9.6%6.3% conv.
toothpaste and toothbrush set10K/yr -6.2%4.2% conv.
travel size toothbrush and toothpaste9K/yr +27.5%4.6% conv.
guru nanda electric toothbrush11K/yr -13.9%1.9% conv.
travel toothbrush set with toothpaste10K/yr +15.6%3.7% conv.

All search terms

Top toothbrush kit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GuruNanda Folding Toothbrush with Built-in Cover & Toothpaste with Hydroxyapatite Perfect for Travel Compact & Portable On-The-go - Soft Bristles & Ergonomic Handle for Adults & Kids (1 Count)

GuruNanda$3.014.6★1,783 rev

Reach Ultraclean Travel Kit Toothbrush with Toothbrush Cap and Toothpaste Multi-Angled Soft Bristles TSA-Airport Friendly Resealable Portable and Reusable Bag

Reach$1.984.7★3,490 rev

Lilingsty Toothbrush Travel kit Portable Toothbrush kit (4-Pack)

Lilingsty$9.984.5★72 rev

GuruNanda Pressure Sonic 2.0 Electric Toothbrush with Butter On Gums Bristles Smart Pressure Sensor 5 Modes 2-Min Timer 55-Day Rechargeable Battery IPX7 Waterproof Black

GuruNanda$56.764.1★40 rev

GuruNanda Lion & Lamb Kit 2.0 Electric Toothbrush with Water Flosser Combo 4 Jet Tips 4 Brush Heads & IPX7 Waterproof Design for Complete Oral Care Lavender

GuruNanda$49.694.5★655 rev

Newest

by launch date

SmileGoods Adult Dental Care Kit Travel Size Bundle w/Toothbrush with Cover Toothpaste and Floss TSA Compliant Oral Care Kit

SmileGoods$5.8835 rev

7mo ago

GuruNanda Pressure Sonic 2.0 Electric Toothbrush with Butter On Gums Bristles Smart Pressure Sensor 5 Modes 2-Min Timer 55-Day Rechargeable Battery IPX7 Waterproof Black

GuruNanda$56.7640 rev

8mo ago

GuruNanda Mini Disposable Toothbrushes with Toothpaste Tongue Scraper Floss & Toothpick - 6-in-1 Ready-to-Go Prepasted Travel Toothbrush - Fluoride Free No Rinsing Individually Wrapped 21 Ct

GuruNanda$13.94505 rev

9mo ago

7-in-1 Travel Oral Care Kit with Case Toothbrush Tongue Scraper Wisdom Toothbrush Dental Floss Floss Threaders Interdental Brush Dental Wax Portable Hygiene Set for Daily Use Travel (Pink)

Ceonam$9.4226 rev

9mo ago

Toothbrush Travel Case Kit Portable Folding Tooth Brush Holder and Toothpaste Cover Container with Mouthwash Cup Oral Clean Tools Organizer for Traveling Bathroom Camping Business Trip(1Pack

netceem$14.87107 rev

1y ago

What buyers say about toothbrush kit

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money17%

“Great deal”

Ease Of Use16%

“Ease to use”

Quality-Overall14%

“Excellent Product”

Soft Feel7%

“Soft and effective”

Advertised Vs Actual Product6%

“As advertised”

Size-Overall5%

“Convenient size”

Tooth Brightening4%

“Teeth whiten”

Cleansing4%

“My teeth feel clean”

Ease Of Cleaning3%

“Great cleaning”

Brush Quality3%

“Good set of brush”

What buyers complain about

Hard Feel16%

“Not Soft”

Size-Overall14%

“seems bigger”

Quality-Overall10%

“Low quality”

Value For Money6%

“Grossly expensive”

Durability6%

“Break apart easily”

Ease Of Cleaning4%

“It's also a bit hard to clean”

Ease Of Use4%

“difficult to hold”

Advertised Vs Actual Product3%

“Not as stated”

Functionality-Overall2%

“Not super effective”

Adhesion/Stickiness2%

“Not enough paste on the brushes”

Top return reasons

Size-Overall37%

Advertised Vs Actual Product14%

Value For Money7%

Functionality-Overall5%

Defective Material/Parts5%

Quality-Overall4%

Product Condition4%

Hard Feel3%

Leak-Proof3%

Soft Feel2%

Common questions

Is toothbrush kit profitable to sell on Amazon United States?: The niche generates $222K/yr across 36 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +3.8%. Flapen's verdict: Worth a look (55/100).
How competitive is the toothbrush kit niche?: 19 brands and 116 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in toothbrush kit?: Top complaints mined from reviews: Hard Feel, Size-Overall, Quality-Overall. The return rate is 0.2%.
When does demand for toothbrush kit peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the toothbrush kit niche?: Listings span $1.97–$56.76; the average listing price is $15.13 (sweet spot $15–$100). The average incumbent carries 9,311 reviews — the moat a new listing must climb.