Toothbrush Kit

Shoppers searched for this 220K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $222K a year.

Searches, last 12 months

220K

Growth, 90 days vs prior 90

+3.8%

Conversion, latest week

6.7%

Market size, estimated

$222Ka year

Peak month

November1.3× the quietest month

Top search term

toothbrush and toothpaste22K searches a year

Listings sell for $15.13 on average, from $1.97 to $56.76. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $15.13 that is $4K to $8K a year per listing.

Average price

$15.13inside the $15 to $100 sweet spot

Price range

$1.97–$56.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

0.2%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #148 within Toothbrushes & Accessories. It carries 9,311 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

97%

Out of stock, average day

7.3%

Average rank

#148in Toothbrushes & Accessories

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

9,311per listing

Listings tracked

36

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

43 months