Toothbrush Heads

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months

76K

Growth, 90 days vs prior 90

+6.0%

Conversion, latest week

7.2%

Market size, estimated

$76Ka year

Peak month

August2.3× the quietest month

Top search term

electric toothbrush refills15K searches a year

Listings sell for $14.10 on average, from $5.22 to $33.59. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $14.10 that is $1K to $4K a year per listing.

Average price

$14.10under the $15 to $100 sweet spot

Price range

$5.22–$33.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$1K–$4K

Returns

0.8%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #40 within Toothbrushes & Accessories. It carries 19,214 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#40in Toothbrushes & Accessories

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

19,214per listing

Listings tracked

26

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

52 months