toothbrush heads
Worth a lookShows low returns (0.8%), but a deep review moat (19,214 avg reviews) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Avg price
Good$14.10avg listing price — sweet spot $15–$100
Price range
Good$5.22–$33.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$76K$76K/yr · 76K searches
Review moat
Bad19,214.27avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, toothbrush heads is a $76K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
toothbrush heads market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $56K–$71K
- units × avg price
- Conversion rate
- 7.2%
- Avg BSR
- #40
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 0.0%
- Avg brand age
- 52 months
- Avg seller age
- 135 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
80
Top-5 brand share
62%
Top 20: 99%
Top-5 click share
54%
Top 20: 94%
Open market
33%
- GENKENT23%
- utimcare12%
- Oral-B11%
- SetSail10%
- SuitShine7%
- Mailink5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.0% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 2.3×
Top toothbrush heads search terms
- electric toothbrush refills15K/yr
- equate toothbrush replacement heads10K/yr
- toothbrush refill heads13K/yr
- replacement electric toothbrush heads6K/yr
- electric toothbrush refill4K/yr
- replacement head3K/yr
- toothbrush refill3K/yr
- electric toothbrush brush heads3K/yr
- tooth brush refills3K/yr
- brush head replacement3K/yr
Top toothbrush heads products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Replacement Toothbrush Heads Compatible with Oral B Braun 12 Pcs Professional Electric Toothbrush Brush Heads Compatible with Oral B Replacement Heads Refill 7000/Pro 1000/9600/500/3000
GENKENT$9.564.6★19,260 rev
Utimcare Replacement Toothbrush Heads Compatible with Philips Sonicare Electric Toothbrush 10 Pack Refills
utimcare$10.214.5★1,761 rev
SetSail Toothbrush Heads for Oral B 8 Pack Professional Electric Toothbrush Replacement Heads Medium Soft Dupont Bristles Replacement Toothbrush Heads Precision Clean Brush Heads Refills
SetSail$6.684.5★6,630 rev
SuitShine Replacement Toothbrush Heads Compatible with Philips Sonicare and More Click-on Handles 8 Pack White
SuitShine$9.984.4★6,375 rev
Oral B Cross Action Electric Toothbrush Replacement Brush Heads Refill 4Count
Oral-B$18.934.8★93,046 rev
Newest
by launch date
Senyum Toothbrush Heads for Philips Sonicare Replacement Heads E-Series Essence Xtreme Elite Advance and CleanCare Screw-On Electric Handles Brush Heads for Philip Sonic Care 6 Pack
Senyum$17.014,306 rev
OLINS KAKO Replacement Brush Heads for Philips Sonicare Toothbrush Handles Toothbrush Heads for Sonicare (Pack of 8)
OLINS KAKO$7.87561 rev
POSWEENR Replacement Toothbrush Heads Compatible with Philips Sonicare Electric Toothbrush Replacement Heads for Plaque Control 10 Pack White
POSWEENR$9.811,482 rev
SuitShine Replacement Toothbrush Heads Compatible with Philips Sonicare and More Click-on Handles 8 Pack White
SuitShine$9.986,375 rev
Replacement Toothbrush Heads for Oral B Braun(Individually Packaged) 8 Pack Professional Electric Toothbrush Heads Compatible with Oral B 7000/Pro 1000/9600/ 5000/3000/8000 (8 Count)
NEDIFON$14.692,976 rev
Trending
90-day click momentumSenyum Toothbrush Heads for Philips Sonicare Replacement Heads E-Series Essence Xtreme Elite Advance and CleanCare Screw-On Electric Handles Brush Heads for Philip Sonic Care 6 Pack
Senyum$17.014.6★
OLINS KAKO Replacement Brush Heads for Philips Sonicare Toothbrush Handles Toothbrush Heads for Sonicare (Pack of 8)
OLINS KAKO$7.874.5★
AquaSonic Genuine Proflex Replacement Brush Heads | ADA Accepted | for Whiter Teeth & Gum Care | Compatible with Many AquaSonic Toothbrush Handles (3 Pack Black)
Aquasonic$14.844.7★
Electric Toothbrush Replacement Heads 16 Pack/Compatible Oral B Braun Replacement Brush Heads/Compatible Oral B Replacement Brush Heads
FIRIK$11.844.5★
Oral-B Deep Clean Battery Powered Toothbrush Replacement Brush Heads Refill Soft 2 Count
Oral-B$8.964.8★
What buyers say about toothbrush heads
What buyers praise and complain about, mined from review topics.What buyers love
“They are affordable”
“Easy fit”
“Excellent quality product arrived on time”
“Exactly as advertised”
“Soft bristles”
“does the job well”
“The bristles are soft”
“Fantastic durability”
“They are compatible”
“Simply the best for your teeth”
What buyers complain about
“Too small”
“I got in such low quality”
“NOT SOFT”
“Expensive”
“break apart”
“Too soft to clean”
“Not compatible”
“Works barely”
“False Advertising”
“Too stiff”
Top return reasons
Common questions
- Is toothbrush heads profitable to sell on Amazon United States?
- The niche generates $76K/yr across 26 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +6.0%. Flapen's verdict: Worth a look (51/100).
- How competitive is the toothbrush heads niche?
- 21 brands and 80 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in toothbrush heads?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Hard Feel. The return rate is 0.8%.
- When does demand for toothbrush heads peak?
- Demand peaks in Jul–Aug; the busiest month runs 2.3× the quietest.
- What does it cost to enter the toothbrush heads niche?
- Listings span $5.22–$33.59; the average listing price is $14.10 (sweet spot $15–$100). The average incumbent carries 19,214 reviews — the moat a new listing must climb.