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Toothbrush Covers

Maybe

An estimated 0.5% of orders come back. But products sell for $6.17 on average, outside the sweet spot, so Toothbrush Covers is a Maybe.

Flapen Score
59
59 / 100
Top 13% of 14,768 Health & Household niches · +10 vs the category median of 49
Market size
$2.7M/yr3.4M searches / yr
90-day growth
+5.9%search demand this quarter
Competition
45%top-5 click share · 14 brands · 29 sellers

Flapen Score

Toothbrush Covers against its category

The dotted line is the Health & Household average. Past it, Toothbrush Covers is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toothbrush Covers market on Amazon at a glance

Shoppers on Amazon United States searched for Toothbrush Covers 3.4M times last year and spent an estimated $2.7M. The top 5 brands take 74% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 13.1% of those searches ended in a purchase.

Shoppers searched for this 3.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved +5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.7M a year.

Searches, last 12 months
3.4M
Growth, 90 days vs prior 90
+5.9%
Conversion, latest week
13.1%
Market size, estimated
$2.7Ma year
Peak month
July1.3× the quietest month
Top search term
toothbrush covers1.8M searches a year

02 · Price

A sale here is worth $6.17.

Listings sell for $6.17 on average, from $2.01 to $18.86. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 15,000 to 20,000 of them. At $6.17 that is $93K to $123K a year per listing.

Average price
$6.17under the $15 to $100 sweet spot
Price range
$2.01–$18.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
400K–500K
Units per listing a year
15,000–20,000
Revenue per listing a year
$93K–$123K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Toothbrushes & Accessories. It carries 6,691 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#24in Toothbrushes & Accessories
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
6,691per listing
Listings tracked
26

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
34 months

Products

Top Toothbrush Covers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

29

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

45%

Top 20: 92%

Open market

21%

  • Brand 130%
  • Brand 217%
  • Brand 311%
  • Brand 410%
  • Brand 55%
  • Brand 65%

Demand

Toothbrush Covers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Toothbrush Covers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toothbrush covers1.8M/yr
  • toothbrush cover461K/yr
  • tooth brush cover cap261K/yr
  • tooth brush cover122K/yr
  • steripod78K/yr
  • steripods toothbrush covers97K/yr
  • toothbrush covers caps antibacterial76K/yr
  • tooth brush covers61K/yr
  • toothbrush cap61K/yr
  • electric toothbrush cover59K/yr

Reviews and returns

What reviews say buyers love and hate about Toothbrush Covers

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Smell”
0.5%of orders come back
“Chemical smell”
A buyer, on “Smell”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Toothbrush Covers questions

Answered from the same tracked data.