Toothbrush Cheap
FailShoppers spend an estimated $47K a year here, so Toothbrush Cheap is a Fail.
- Flapen Score
- 41 / 100Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 4941
- Market size
- $47K/yr49K searches / yr
- 90-day growth
- +10.8%search demand this quarter
- Competition
- 65%top-5 click share · 7 brands · 63 sellers
Flapen Score
Toothbrush Cheap against its category
The dotted line is the Health & Household average. Past it, Toothbrush Cheap is stronger. Inside it, weaker.
Market
The Toothbrush Cheap market on Amazon at a glance
Shoppers on Amazon United States searched for Toothbrush Cheap 49K times last year and spent an estimated $47K. The top 5 brands take 91% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 14.0% of those searches ended in a purchase.
Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.0% of those searches ended in a purchase. Searches in the last 90 days moved +10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.
- Searches, last 12 months
- 49K
- Growth, 90 days vs prior 90
- +10.8%
- Conversion, latest week
- 14.0%
- Market size, estimated
- $47Ka year
- Top search term
- amazon toothbrush19K searches a year
02 · Price
A sale here is worth $6.88.
Listings sell for $6.88 on average, from $2.02 to $18.91. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $6.88 that is $3K to $5K a year per listing.
- Average price
- $6.88under the $15 to $100 sweet spot
- Price range
- $2.02–$18.91
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $3K–$5K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #149 within Toothbrushes & Accessories. It carries 12,017 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #149in Toothbrushes & Accessories
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 12,017per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Toothbrush Cheap products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Basics Clean Plus Soft Bristle Toothbrushes with Angled End-Tuft Cheek and Tongue Cleaner Full Size 10 Count 1 Pack (Previously Solimo)
- Price
- $5.02
- Rating
- 4.6/5
- Reviews
- 7,136
- Age
- 3y ago

Amazon Basics Orbit Toothbrushes Soft Bristles Full Size 4 Count Assorted Colors (Previously Solimo)
- Price
- $4.81
- Rating
- 4.5/5
- Reviews
- 1,130
- Age
- 4y ago

Amazon Basics Pulsating Deep Cleaning Toothbrushes with Soft Bristles 2 Count Assorted Colors
- Price
- $8.75
- Rating
- 4.3/5
- Reviews
- 1,866
- Age
- 4y ago

Colgate Extra Clean Toothbrush Medium Toothbrush for Adults 6 Pack
- Price
- $4.84
- Rating
- 4.6/5
- Reviews
- 57,089
- Age
- 13y ago

Oral-B Pro Clean CrossAction Manual Toothbrush 6- Pack Medium Soft Bristle Brushes for Adults Deep Plaque Removal Daily Gum Health and Fresh Breath Travel Toiletries
- Price
- $15.76
- Rating
- 4.7/5
- Reviews
- 22,198
- Age
- 9y ago
Trending
estimated 90-day click momentum
Colgate Extra Clean Full Head Toothbrush Medium - 3 Count (Pack of 1)
- Price
- $3.86
- Rating
- 4.6/5
- Reviews
- 8,731
- Age
- 14y ago

Oral-B Pro Clean CrossAction Manual Toothbrush 6- Pack Medium Soft Bristle Brushes for Adults Deep Plaque Removal Daily Gum Health and Fresh Breath Travel Toiletries
- Price
- $15.76
- Rating
- 4.7/5
- Reviews
- 22,198
- Age
- 9y ago

Reach Essentials Toothbrush with Toothbrush Caps Multi-Zoned Angled Soft Bristles Contoured Handle Tongue Scraper 6 Count
- Price
- $4.00
- Rating
- 4.7/5
- Reviews
- 13,755
- Age
- 5y ago

Comdian 50 Pcs Toothbrush Bulk Disposable Travel Toothbrushes Pack Soft Bristle Individually Wrapped and Good Cleaning for Kids Adult and The Elderly. Suitable for Hotel Travel Home Donated
- Price
- $7.84
- Rating
- 4.6/5
- Reviews
- 423
- Age
- 1y ago

GuruNanda Smile Clean Toothbrush - Big Soft Bristles - Helps Clean Plaque Whitens Teeth and Aids in Fresh Breath BPA-Free Brush for Adults & Kids - 1 Count
- Price
- $2.02
- Rating
- 4.6/5
- Reviews
- 597
- Age
- 2y ago
Newest
by launch date
Amazon Basics Power Rechargeable Electric Toothbrush with EasyFlex Brush Heads Bacteria Defense and Replace-Me Bristles 2-Minute Quadrant Timer
- Price
- $18.91
- Rating
- 3.5/5
- Reviews
- 82
- Age
- 1y ago

Comdian 50 Pcs Toothbrush Bulk Disposable Travel Toothbrushes Pack Soft Bristle Individually Wrapped and Good Cleaning for Kids Adult and The Elderly. Suitable for Hotel Travel Home Donated
- Price
- $7.84
- Rating
- 4.6/5
- Reviews
- 423
- Age
- 1y ago

Navona 50 PCS Premium Individually Wrapped Bulk Toothbrush Pack Disposable Toothbrushes Kids Toothbrush Medium Soft Bristle Toothbrushes Ergonomics Handle Perfect for Travel Hotel Donation
- Price
- $9.49
- Rating
- 4.5/5
- Reviews
- 1,082
- Age
- 2y ago

GuruNanda Butter on Gums Toothbrush with Extra Soft Bristles for Sensitive Gums Soft Toothbrush for Kids & Adults 2 ct
- Price
- $2.54
- Rating
- 4.7/5
- Reviews
- 10,853
- Age
- 2y ago

Amazon Basics MultiPro Toothbrushes with Angled Bristles Soft 4 Count Pack of 1
- Price
- $5.56
- Rating
- 4.5/5
- Reviews
- 172
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
63
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
4%
- Amazon Basics58%
- Colgate13%
- Reach8%
- Oral-B6%
- GuruNanda5%
- Navona5%
- Open — no brand owns it (1 brand, 4%)
Demand
Toothbrush Cheap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2× · 7 of 12 months tracked
Search terms
Top Toothbrush Cheap search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- amazon toothbrush19K/yr
- amazon basics toothbrush10K/yr
- toothbrush cheap9K/yr
- cheap toothbrushes5K/yr
- toothbrush amazon basics4K/yr
- amazon basic toothbrush3K/yr
Reviews and returns
What reviews say buyers love and hate about Toothbrush Cheap
We read the reviews and the return reasons for every product selling here.
“Not Soft”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toothbrush Cheap questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









