toothbrush cheap
Skip itA small market ($47K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+10.8%90-day search growth — must beat 0% to launch
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Price range
Bad$2.02–$18.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad12,017.47avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$6.88avg listing price — sweet spot $15–$100
Market size
Bad$47K$47K/yr · 49K searches
According to Flapen's Amazon United States niche tracking, toothbrush cheap is a $47K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 41/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
toothbrush cheap market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- $41K–$55K
- units × avg price
- Conversion rate
- 14.0%
- Avg BSR
- #149
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 53%
- Out of stock
- 0.0%
- Avg brand age
- 52 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
63
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
4%
- Amazon Basics58%
- Colgate13%
- Reach8%
- Oral-B6%
- GuruNanda5%
- Navona5%
- Open — no brand owns it (1 brand, 4%)
Demand
Weekly Amazon search volume, last 28 weeks — +10.8% search growth over the last 90 days.Top toothbrush cheap search terms
- amazon toothbrush19K/yr
- amazon basics toothbrush10K/yr
- toothbrush cheap9K/yr
- cheap toothbrushes5K/yr
- toothbrush amazon basics4K/yr
- amazon basic toothbrush3K/yr
Top toothbrush cheap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Clean Plus Soft Bristle Toothbrushes with Angled End-Tuft Cheek and Tongue Cleaner Full Size 10 Count 1 Pack (Previously Solimo)
Amazon Basics$5.024.6★7,136 rev
Amazon Basics Orbit Toothbrushes Soft Bristles Full Size 4 Count Assorted Colors (Previously Solimo)
Amazon Basics$4.814.5★1,130 rev
Amazon Basics Pulsating Deep Cleaning Toothbrushes with Soft Bristles 2 Count Assorted Colors
Amazon Basics$8.754.3★1,866 rev
Colgate Extra Clean Toothbrush Medium Toothbrush for Adults 6 Pack
Colgate$4.844.6★57,089 rev
Oral-B Pro Clean CrossAction Manual Toothbrush 6- Pack Medium Soft Bristle Brushes for Adults Deep Plaque Removal Daily Gum Health and Fresh Breath Travel Toiletries
Oral-B$15.764.7★22,198 rev
Newest
by launch date
Amazon Basics Power Rechargeable Electric Toothbrush with EasyFlex Brush Heads Bacteria Defense and Replace-Me Bristles 2-Minute Quadrant Timer
Amazon Basics$18.9182 rev
Comdian 50 Pcs Toothbrush Bulk Disposable Travel Toothbrushes Pack Soft Bristle Individually Wrapped and Good Cleaning for Kids Adult and The Elderly. Suitable for Hotel Travel Home Donated
Comdian$7.84423 rev
Navona 50 PCS Premium Individually Wrapped Bulk Toothbrush Pack Disposable Toothbrushes Kids Toothbrush Medium Soft Bristle Toothbrushes Ergonomics Handle Perfect for Travel Hotel Donation
Navona$9.491,082 rev
GuruNanda Butter on Gums Toothbrush with Extra Soft Bristles for Sensitive Gums Soft Toothbrush for Kids & Adults 2 ct
GuruNanda$2.5410,853 rev
Amazon Basics MultiPro Toothbrushes with Angled Bristles Soft 4 Count Pack of 1
Amazon Basics$5.56172 rev
Trending
90-day click momentum
Colgate Extra Clean Full Head Toothbrush Medium - 3 Count (Pack of 1)
Colgate$3.864.6★
Oral-B Pro Clean CrossAction Manual Toothbrush 6- Pack Medium Soft Bristle Brushes for Adults Deep Plaque Removal Daily Gum Health and Fresh Breath Travel Toiletries
Oral-B$15.764.7★
Reach Essentials Toothbrush with Toothbrush Caps Multi-Zoned Angled Soft Bristles Contoured Handle Tongue Scraper 6 Count
Reach$4.004.7★
Comdian 50 Pcs Toothbrush Bulk Disposable Travel Toothbrushes Pack Soft Bristle Individually Wrapped and Good Cleaning for Kids Adult and The Elderly. Suitable for Hotel Travel Home Donated
Comdian$7.844.6★
GuruNanda Smile Clean Toothbrush - Big Soft Bristles - Helps Clean Plaque Whitens Teeth and Aids in Fresh Breath BPA-Free Brush for Adults & Kids - 1 Count
GuruNanda$2.024.6★
What buyers say about toothbrush cheap
What buyers praise and complain about, mined from review topics.What buyers love
“Great Deal”
“The bristles are comfortably soft”
“Build quality feels just as solid as the big name brands”
“Good quality brushes”
“As advertised”
“Easy to use”
“this will not hurt your teeth”
“great cleaning ability”
“It made her teeth feel amazing and”
“they are durable”
What buyers complain about
“Not Soft”
“Not your regular in store quality”
“Smaller than expected”
“Battery does not last long”
“Didnt last”
“never feel like they were clean”
“A bit pricey”
“Bristles were very brittle”
“Too stiff”
“I dislike green”
Top return reasons
Common questions
- Is toothbrush cheap profitable to sell on Amazon United States?
- The niche generates $47K/yr across 17 tracked products. 90-day search growth is +10.8%. Flapen's verdict: Skip it (41/100).
- How competitive is the toothbrush cheap niche?
- 7 brands and 63 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in toothbrush cheap?
- Top complaints mined from reviews: Hard Feel, Quality-Overall, Size-Overall. The return rate is 0.2%.
- What does it cost to enter the toothbrush cheap niche?
- Listings span $2.02–$18.91; the average listing price is $6.88 (sweet spot $15–$100). The average incumbent carries 12,017 reviews — the moat a new listing must climb.