Is toothbrush and toothpaste set profitable to sell on Amazon United States?

The niche generates $642K/yr across 34 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +4.5%. Flapen's verdict: Worth a look (57/100).

How competitive is the toothbrush and toothpaste set niche?

21 brands and 98 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in toothbrush and toothpaste set?

Top complaints mined from reviews: Hard Feel, Size-Overall, Quality-Overall. The return rate is 0.2%.

When does demand for toothbrush and toothpaste set peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the toothbrush and toothpaste set niche?

Listings span $1.97–$1344.94; the average listing price is $52.05 (sweet spot $15–$100). The average incumbent carries 9,416 reviews — the moat a new listing must climb.

toothbrush and toothpaste set

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Great$52.05

avg listing price — sweet spot $15–$100

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Market size

Good$642K

$642K/yr · 180K searches

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+4.5%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad9,415.65

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$1.97–$1344.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

According to Flapen's Amazon United States niche tracking, toothbrush and toothpaste set is a $642K/yr Amazon United States market (180K searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 57/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

toothbrush and toothpaste set market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $651K–$781K; units × avg price
Conversion rate: 6.9%
Avg BSR: #443
Page quality: 0%
Prime: 94%
Sponsored: 79%
Out of stock: 9.6%
Avg brand age: 42 months
Avg seller age: 144 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

Top-5 brand share

63%

Top 20: 99%

Top-5 click share

45%

Top 20: 81%

Open market

31%

GuruNanda27%
Reach12%
Colgate11%
Lilingsty7%
Navona6%
Malisseladi6%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +4.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top toothbrush and toothpaste set search terms

toothbrush and toothpaste22K/yr +85.3%6.6% conv.
travel dental kit23K/yr +0.7%2.4% conv.
toothbrush and toothpaste set20K/yr -40.8%2.7% conv.
dental travel kit12K/yr +7.6%1.7% conv.
toothpaste and toothbrush set10K/yr -6.2%4.3% conv.
travel toothbrush set with toothpaste10K/yr +15.6%3.1% conv.
tooth brush and toothpaste set10K/yr +4.2%3.7% conv.
travel oral care kit7K/yr +32.1%2.2% conv.
tooth brush kit9K/yr -10.5%2.1% conv.
toothbrush toothpaste set10K/yr +3.0%4.9% conv.

All search terms

Top toothbrush and toothpaste set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GuruNanda Folding Toothbrush with Built-in Cover & Toothpaste with Hydroxyapatite Perfect for Travel Compact & Portable On-The-go - Soft Bristles & Ergonomic Handle for Adults & Kids (1 Count)

GuruNanda$3.014.6★1,783 rev

Reach Ultraclean Travel Kit Toothbrush with Toothbrush Cap and Toothpaste Multi-Angled Soft Bristles TSA-Airport Friendly Resealable Portable and Reusable Bag

Reach$1.984.7★3,490 rev

Lilingsty Toothbrush Travel kit Portable Toothbrush kit (4-Pack)

Lilingsty$9.984.5★72 rev

7-in-1 Travel Oral Care Kit with Case Toothbrush Tongue Scraper Wisdom Toothbrush Dental Floss Floss Threaders Interdental Brush Dental Wax Portable Hygiene Set for Daily Use Travel (Pink)

Ceonam$9.424.9★26 rev

Toothbrush Travel Case Kit Portable Folding Tooth Brush Holder and Toothpaste Cover Container with Mouthwash Cup Oral Clean Tools Organizer for Traveling Bathroom Camping Business Trip(1Pack

netceem$14.874.5★107 rev

Newest

by launch date

SmileGoods Adult Dental Care Kit Travel Size Bundle w/Toothbrush with Cover Toothpaste and Floss TSA Compliant Oral Care Kit

SmileGoods$5.8835 rev

7mo ago

7-in-1 Travel Oral Care Kit with Case Toothbrush Tongue Scraper Wisdom Toothbrush Dental Floss Floss Threaders Interdental Brush Dental Wax Portable Hygiene Set for Daily Use Travel (Pink)

Ceonam$9.4226 rev

9mo ago

7-in-1 Travel Oral Care Kit with Case Toothbrush Tongue Scraper Wisdom Toothbrush Dental Floss Floss Threaders Interdental Brush Dental Wax Portable Hygiene Set for Daily Use Travel (Blue)

Ceonam$9.0326 rev

9mo ago

Toothbrush Travel Case Kit Portable Folding Tooth Brush Holder and Toothpaste Cover Container with Mouthwash Cup Oral Clean Tools Organizer for Traveling Bathroom Camping Business Trip(1Pack

netceem$14.87107 rev

1y ago

Malisseladi Mini Disposable Toothbrushes with Toothpaste and Toothpick Tongue Cleaners Reduce Bad Breath Tongue Scraper Prepasted Toothbrush Pick for Work or Travel (Mint 20pcs)

Malisseladi$8.461,023 rev

1y ago

What buyers say about toothbrush and toothpaste set

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money17%

“Great deal”

Ease Of Use16%

“Ease to use”

Quality-Overall14%

“Excellent product”

Soft Feel6%

“Soft and effective”

Advertised Vs Actual Product6%

“As advertised”

Size-Overall5%

“Great fit in the go”

Tooth Brightening4%

“Teeth whiten”

Cleansing4%

“My teeth feel clean”

Ease Of Cleaning4%

“Great cleaning”

Breathability3%

“freshens my breath”

What buyers complain about

Hard Feel16%

“Not Soft”

Size-Overall14%

“seems bigger”

Quality-Overall8%

“Not a quality item”

Ease Of Use6%

“difficult to hold”

Value For Money6%

“Grossly expensive”

Ease Of Cleaning4%

“It's also a bit hard to clean”

Durability4%

“Break apart easily”

Advertised Vs Actual Product3%

“Not as stated”

Functionality-Overall2%

“Not super effective”

Adhesion/Stickiness2%

“Not enough paste on the brushes”

Top return reasons

Size-Overall36%

Advertised Vs Actual Product14%

Value For Money7%

Functionality-Overall5%

Defective Material/Parts5%

Quality-Overall4%

Product Condition3%

Hard Feel3%

Leak-Proof3%

Dispensing Mechanism3%

Common questions

Is toothbrush and toothpaste set profitable to sell on Amazon United States?: The niche generates $642K/yr across 34 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +4.5%. Flapen's verdict: Worth a look (57/100).
How competitive is the toothbrush and toothpaste set niche?: 21 brands and 98 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in toothbrush and toothpaste set?: Top complaints mined from reviews: Hard Feel, Size-Overall, Quality-Overall. The return rate is 0.2%.
When does demand for toothbrush and toothpaste set peak?: Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the toothbrush and toothpaste set niche?: Listings span $1.97–$1344.94; the average listing price is $52.05 (sweet spot $15–$100). The average incumbent carries 9,416 reviews — the moat a new listing must climb.