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Tooth Tunes

Fail

Shoppers spend an estimated $51K a year here, so Tooth Tunes is a Fail.

Flapen Score
40
40 / 100
Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 49
Market size
$51K/yr100K searches / yr
90-day growth
-16.1%search demand this quarter
Competition
68%top-5 click share · 10 brands · 29 sellers

Flapen Score

Tooth Tunes against its category

The dotted line is the Health & Household average. Past it, Tooth Tunes is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tooth Tunes market on Amazon at a glance

Shoppers on Amazon United States searched for Tooth Tunes 100K times last year and spent an estimated $51K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-16.1%
Conversion, latest week
3.1%
Market size, estimated
$51Ka year
Peak month
December2.7× the quietest month
Top search term
singing toothbrush29K searches a year

02 · Price

A sale here is worth $16.45.

Listings sell for $16.45 on average, from $3.04 to $29.91. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $16.45 that is $0 to $2K a year per listing.

Average price
$16.45inside the $15 to $100 sweet spot
Price range
$3.04–$29.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

31% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #521 within Baby & Child Dental Care. It carries 2,792 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
81%
Out of stock, average day
8.5%
Average rank
#521in Baby & Child Dental Care
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
2,792per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Tooth Tunes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

29

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

10%

  • Brand 131%
  • Brand 229%
  • Brand 312%
  • Brand 47%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (4 brands, 10%)

Demand

Tooth Tunes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Tooth Tunes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • singing toothbrush29K/yr
  • tooth tunes25K/yr
  • baby shark toothbrush20K/yr
  • music toothbrush6K/yr
  • musical toothbrush8K/yr
  • one direction toothbrush6K/yr
  • baby shark toothbrush age 2-45K/yr
  • one direction toothbrush singing1K/yr
  • tooth tunes toothbrushes2K/yr

Reviews and returns

What reviews say buyers love and hate about Tooth Tunes

We read the reviews and the return reasons for every product selling here.

10%of positive reviews mention “Ease Of Use”
18%of negative reviews mention “Value For Money”
0.6%of orders come back
“Not worth the money”
A buyer, on “Value For Money”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Tooth Tunes questions

Answered from the same tracked data.