Tooth Powder
MaybeAn estimated 0.3% of orders come back. But the average product has 5,011 reviews to catch up to, so Tooth Powder is a Maybe.
- Flapen Score
- 54 / 100Top 28% of 14,768 Health & Household niches · +5 vs the category median of 4954
- Market size
- $928K/yr582K searches / yr
- 90-day growth
- +2.6%search demand this quarter
- Competition
- 69%top-5 click share · 11 brands · 119 sellers
Flapen Score
Tooth Powder against its category
The dotted line is the Health & Household average. Past it, Tooth Powder is stronger. Inside it, weaker.
Market
The Tooth Powder market on Amazon at a glance
Shoppers on Amazon United States searched for Tooth Powder 582K times last year and spent an estimated $928K. The top 5 brands take 89% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 8.4% of those searches ended in a purchase.
Shoppers searched for this 582K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $928K a year.
- Searches, last 12 months
- 582K
- Growth, 90 days vs prior 90
- +2.6%
- Conversion, latest week
- 8.4%
- Market size, estimated
- $928Ka year
- Peak month
- April1.5× the quietest month
- Top search term
- tooth powder166K searches a year
02 · Price
A sale here is worth $18.93.
Listings sell for $18.93 on average, from $5.81 to $29.37. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $18.93 that is $28K to $38K a year per listing.
- Average price
- $18.93inside the $15 to $100 sweet spot
- Price range
- $5.81–$29.37
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $28K–$38K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #239 within Toothpaste. It carries 5,011 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 2.4%
- Average rank
- #239in Toothpaste
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 5,011per listing
- Listings tracked
- 20
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Tooth Powder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Living Well with Dr. Michelle Remineralizing Tooth Powder Cool Mint
- Price
- $24.99
- Rating
- 4.5/5
- Reviews
- 472
- Age
- 1y ago

Viva Doria Natural Tooth Powder Remineralizing Natural Teeth Whitening Breath Freshener | Refreshing Mint Flavor | 3 Oz Glass Jar
- Price
- $10.04
- Rating
- 4.4/5
- Reviews
- 4,475
- Age
- 7y ago

Just Ingredients Remineralizing Tooth Powder - Fluoride-Free Whitens Vegan Clean - 1 oz Whitening
- Price
- $29.37
- Rating
- 4.5/5
- Reviews
- 749
- Age
- 2y ago

Living Well Dr. Michelle Remineralizing & Whitening Tooth Powder Cool Mint
- Price
- $24.84
- Rating
- 4.4/5
- Reviews
- 395
- Age
- 1y ago

Simply Sooney Fluoride Free Remineralizing Toothpaste Powder I Vegan I Gluten Free I Organic Peppermint Essential Oil 1.5oz
- Price
- $13.56
- Rating
- 4.6/5
- Reviews
- 1,292
- Age
- 4y ago
Trending
estimated 90-day click momentum
Hydroxyapatite Toothpaste with PROtektin Fluoride-Free Mint 4 oz
- Price
- $25.20
- Rating
- 4.4/5
- Reviews
- 243
- Age
- 1y ago

Purple Teeth Whitening Powder Mint Fresh Breath Stain Removal Fluoride Free Dental Care for Sensitive Teeth & Long Lasting Freshness (1)
- Price
- $9.44
- Rating
- 3.9/5
- Reviews
- 50
- Age
- 12mo ago

Living Well with Dr. Michelle Remineralizing Tooth Powder Cool Mint
- Price
- $24.99
- Rating
- 4.5/5
- Reviews
- 472
- Age
- 1y ago

Just Ingredients Remineralizing Tooth Powder - Fluoride-Free Whitens Vegan Clean - 1 oz Whitening
- Price
- $29.37
- Rating
- 4.5/5
- Reviews
- 749
- Age
- 2y ago

Ecofam Toothpaste Powder - Remineralizing Tooth Powder Hydroxyapatite and Xylitol Fluoride Free Supports Enamel Strength & Gum Health - Peppermint
- Price
- $14.89
- Rating
- 4.6/5
- Reviews
- 105
- Age
- 1y ago
Newest
by launch date
Purple Teeth Whitening Powder Mint Fresh Breath Stain Removal Fluoride Free Dental Care for Sensitive Teeth & Long Lasting Freshness (1)
- Price
- $9.44
- Rating
- 3.9/5
- Reviews
- 50
- Age
- 12mo ago

Living Well Dr. Michelle Remineralizing & Whitening Tooth Powder Cool Mint
- Price
- $24.84
- Rating
- 4.4/5
- Reviews
- 395
- Age
- 1y ago

Living Well Dr. Michelle Fresh Citrus Tooth Powder Fresh Citrus
- Price
- $24.89
- Rating
- 4.5/5
- Reviews
- 131
- Age
- 1y ago

Hydroxyapatite Toothpaste with PROtektin Fluoride-Free Mint 4 oz
- Price
- $25.20
- Rating
- 4.4/5
- Reviews
- 243
- Age
- 1y ago

Living Well with Dr. Michelle Remineralizing Tooth Powder Cool Mint
- Price
- $24.99
- Rating
- 4.5/5
- Reviews
- 472
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
119
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
9%
- Living Well with Dr. Michelle35%
- JUST INGREDIENTS23%
- Viva Doria18%
- SIMPLY SOONEY8%
- Colgate3%
- The VanMan Company3%
- Open — no brand owns it (5 brands, 9%)
Demand
Tooth Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Tooth Powder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tooth powder166K/yr
- remineralizing tooth powder112K/yr
- just ingredients tooth powder62K/yr
- living well remineralizing tooth powder26K/yr
- tooth powder remineralizing40K/yr
- toothpaste powder28K/yr
- powder toothpaste26K/yr
- akamai mineral toothpaste powder18K/yr
- mineral tooth powder21K/yr
- living well tooth powder9K/yr
Reviews and returns
What reviews say buyers love and hate about Tooth Powder
We read the reviews and the return reasons for every product selling here.
“Burned my mouth”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tooth Powder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









