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Tooth Picks Flossers with Bristles

Fail

The top 5 brands take 90% of clicks, so Tooth Picks Flossers with Bristles is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$151K/yr123K searches / yr
90-day growth
+15.0%search demand this quarter
Competition
61%top-5 click share · 11 brands · 55 sellers

Flapen Score

Tooth Picks Flossers with Bristles against its category

The dotted line is the Health & Household average. Past it, Tooth Picks Flossers with Bristles is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tooth Picks Flossers with Bristles market on Amazon at a glance

Shoppers on Amazon United States searched for Tooth Picks Flossers with Bristles 123K times last year and spent an estimated $151K. The top 5 brands take 90% of clicks. Demand peaks in Feb–Mar–Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $151K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
+15.0%
Conversion, latest week
10.3%
Market size, estimated
$151Ka year
Peak month
September3.9× the quietest month
Top search term
soft picks for teeth48K searches a year

02 · Price

A sale here is worth $11.88.

Listings sell for $11.88 on average, from $2.14 to $30.06. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $11.88 that is $6K to $9K a year per listing.

Average price
$11.88under the $15 to $100 sweet spot
Price range
$2.14–$30.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$6K–$9K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Dental Floss & Picks. It carries 4,852 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#35in Dental Floss & Picks
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
4,852per listing
Listings tracked
25

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Tooth Picks Flossers with Bristles products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

$0$15K$30K$45K$60K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

55

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 94%

Open market

8%

  • GUM54%
  • Dr. Emma14%
  • ACSKD11%
  • Gum9%
  • NXPPYY2%
  • Grin2%
  • Open — no brand owns it (5 brands, 8%)

Demand

Tooth Picks Flossers with Bristles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Sep · busiest ÷ quietest = 3.9×

Search terms

Top Tooth Picks Flossers with Bristles search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • soft picks for teeth48K/yr
  • soft picks29K/yr
  • gum picks for teeth25K/yr
  • gum dental5K/yr
  • soft pick4K/yr
  • dental soft picks4K/yr
  • soft toothpicks3K/yr
  • gum dental picks for teeth cleaning3K/yr
  • gum picks for teeth cleaning2K/yr
  • rubber tooth picks dental gum748/yr

Reviews and returns

What reviews say buyers love and hate about Tooth Picks Flossers with Bristles

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Ease Of Use”
22%of negative reviews mention “Strength”
0.4%of orders come back
“not sturdy”
A buyer, on “Strength”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Tooth Picks Flossers with Bristles questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data