tongue retaining device
Worth a lookShows beatable incumbent ratings (3.6★), but soft demand (-44.9% this quarter) keeps it on the watch list.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Avg price
Incredible$36.49avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Good$7.07–$143.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Good1,474.52avg incumbent reviews — the moat a new listing must climb
Market size
Okay$269K$269K/yr · 168K searches
Growth
Bad-44.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, tongue retaining device is a $269K/yr Amazon United States market (168K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
tongue retaining device market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $219K–$292K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #212
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 90%
- Out of stock
- 18.3%
- Avg brand age
- 45 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
51
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
53%
Top 20: 99%
Open market
22%
- MFANBLAS31%
- Good Morning Snore Solution13%
- IFGZQU11%
- Leaxluv11%
- SnoreLessNow8%
- Awiaub4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -44.9% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.6×
Top tongue retaining device search terms
- tongue retaining device33K/yr
- tongue stabilizing device23K/yr
- snoregrip pro sweden4K/yr
- snore grip pro from sweden4K/yr
- tongue retainer13K/yr
- tongue guards for sleep11K/yr
- snore grip pro tongue device5K/yr
- tongue stabilizer for snoring5K/yr
- sleep apnea tongue holder9K/yr
- tongue suction snoring device7K/yr
Top tongue retaining device products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tongue Stabilizing Device Mouthpiece - Anti-Snore Device Reusable Snore Solution Stopper for Men/Women - MF88
MFANBLAS$29.732.8★14 rev
IFGZQU Tongue Stabilizing Device Mouthpiece Reusable BPA-Free Tongue Retainer for Quiet Restful Sleep Soft Silicone Anti-Snoring Device Custom-Fit for Men & Women Includes Travel Case (Clear)
IFGZQU$39.905.0★5 rev
Anti-Snoring Devices Comfortable Snore Mouthipece Stopper for Men and Women Snore Tongue Retaining Anti Snoring Devices Stopper - LS22
Leaxluv$29.802.3★8 rev
Good Morning Snore Solution Mouth Guard Anti Snoring Devices Regular
Good Morning Snore Solution$76.883.2★376 rev
Somnofit-S Anti-Snore Mouth Guard by SnoreLessNow | Made in Switzerland | FDA Cleared | Most Comfortable Anti Snoring Mouthpiece | Sleep Tight Mouth Guard | Adjustable Snoring Solution for Men & Women
SnoreLessNow$143.894.0★1,222 rev
Newest
by launch dateIFGZQU Tongue Stabilizing Device Mouthpiece Reusable BPA-Free Tongue Retainer for Quiet Restful Sleep Soft Silicone Anti-Snoring Device Custom-Fit for Men & Women Includes Travel Case (Clear)
IFGZQU$39.905 rev
Tongue Stabilizing Device Mouthpiece - Anti-Snore Device Reusable Snoring Solution Stopper for Men/Women - MF69
MFANBLAS$29.572 rev
Snoring Solution - Anti-Snoring Devices 2Pack Snore Device Stopper for Men and Women - H89
Awiaub$28.029 rev
Douzino Tongue Stabilizing Device Mouthpiece - FDA-Cleared Reusable BPA-Free Anti Snore Solution & Comfortable Tongue Retainer to Reduce Snoring for Better Sleep Fits Men & Women(2 Pack)
Douzino$49.922 rev
Tongue Stabilizing Device Mouthpiece - Anti-Snore Device Reusable Snore Solution Stopper for Men/Women - MF84
MFANBLAS$27.575 rev
Trending
90-day click momentumDouzino Tongue Stabilizing Device Mouthpiece - FDA-Cleared Reusable BPA-Free Anti Snore Solution & Comfortable Tongue Retainer to Reduce Snoring for Better Sleep Fits Men & Women(2 Pack)
Douzino$49.925.0★
Ocptiy 14G Clear Plasic Tongue Ring Nipple Piercing Pregnancy Belly Button Navel Ring Maternity Flexible Acrylic Long Silicone Industrial Barbell Earring Retainer Piercing Jewelry Surgery Sport Women
Ocptiy$12.094.3★
Tongue Stabilizing Device Mouthpiece - Anti-Snore Device Reusable Snoring Solution Stopper for Men/Women - MF69
MFANBLAS$29.571.0★
Anti Snoring Device - Snoring Solution Mouth Guard for Men and Women -VV10
RSHUYIN$27.513.8★
IFGZQU Tongue Stabilizing Device Mouthpiece Reusable BPA-Free Tongue Retainer for Quiet Restful Sleep Soft Silicone Anti-Snoring Device Custom-Fit for Men & Women Includes Travel Case (Clear)
IFGZQU$39.905.0★
What buyers say about tongue retaining device
What buyers praise and complain about, mined from review topics.What buyers love
“Helps my snoring”
“the build quality was excellent”
“Comfortable to wear”
“Restful sleep”
“Comfortable fit”
“Easy to take”
“Worth every penny”
“clear instructions”
“This product is effective”
“My dentist was great”
What buyers complain about
“Did not fit”
“Never worked”
“Gets uncomfy at times”
“Expensive and ineffective”
“which made it hard to go back to sleep”
“broke after about 2 weeks”
“Falls out of mouth”
“Poor Quality”
“Painful”
“Impossible to Use”
Top return reasons
Common questions
- Is tongue retaining device profitable to sell on Amazon United States?
- The niche generates $269K/yr across 21 tracked products. 5 of 9 products launched in the last 360 days are still selling. 90-day search growth is -44.9%. Flapen's verdict: Worth a look (55/100).
- How competitive is the tongue retaining device niche?
- 17 brands and 51 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in tongue retaining device?
- Top complaints mined from reviews: Size-Overall, Functionality-Overall, Comfort-Overall. The return rate is 1.8%.
- When does demand for tongue retaining device peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 4.6× the quietest.
- What does it cost to enter the tongue retaining device niche?
- Listings span $7.07–$143.89; the average listing price is $36.49 (sweet spot $15–$100). The average incumbent carries 1,475 reviews — the moat a new listing must climb.